Engagement refers to a degree of participation. On a social media level, it narrows down into getting people to participate and interact with your content by commenting, liking and sharing. It's about being involved.
Getting other's involved and interacting with your content is important because it widens exposure. When someone likes, comments or shares your content, that piece of content and your business name is seen by that person's friends. The more engaged and active you are as a business, the more engaged and active your fans and customers will be.
Here are 14 tips you can use right now to increase your Facebook engagement.