The document discusses various strategies for integrating traditional and digital public relations. It provides examples of campaigns that used blogger outreach, social media, media relations, and content marketing to promote launches, events, and drive awareness. It emphasizes repurposing content across channels, engaging advocates, and being responsive during times of crisis. The overall message is that traditional tactics can be enhanced through digital extensions and that an integrated approach helps maximize outreach.
My Boss Doesn't Get It - How Social Media is Changing the Way We Communicate ...Carie Lewis Carlson
This presentation was done by myself and my boss at Convio Summit 2010 in Baltimore. We talk about how to sell social media internally as well as how to integrate it into your existing communications channels like your website and email program.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
Wanting to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing methods and networks?
All this and a strategic plan overview for how social media can be used by your business to grow leads and sales!
These slides are from a workshop presented by Mike Gingerich to help solo-preneurs, small businesses and marketing teams from larger businesses understand how they can use social media as part of their overall integrated marketing plan to increase their web presence, reach new customers, and nurture new leads to become clients.
This presentation will help businesses answer the following questions:
What social networks should our business focus on?
How can we not just spend time, but gain real leads via social media?
How can our team manage social efficiently on limited time?
What trends for 2014 in social media do we need to be aware of?
How does social media fit in our overall marketing plan?
How do I capture leads from social media?
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
Key elements of a Facebook Sales Funnel and tips for how to organize your content sharing on Facebook as well as the method to capture leads and outline time specific offers.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
My Boss Doesn't Get It - How Social Media is Changing the Way We Communicate ...Carie Lewis Carlson
This presentation was done by myself and my boss at Convio Summit 2010 in Baltimore. We talk about how to sell social media internally as well as how to integrate it into your existing communications channels like your website and email program.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
Wanting to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing methods and networks?
All this and a strategic plan overview for how social media can be used by your business to grow leads and sales!
These slides are from a workshop presented by Mike Gingerich to help solo-preneurs, small businesses and marketing teams from larger businesses understand how they can use social media as part of their overall integrated marketing plan to increase their web presence, reach new customers, and nurture new leads to become clients.
This presentation will help businesses answer the following questions:
What social networks should our business focus on?
How can we not just spend time, but gain real leads via social media?
How can our team manage social efficiently on limited time?
What trends for 2014 in social media do we need to be aware of?
How does social media fit in our overall marketing plan?
How do I capture leads from social media?
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
Key elements of a Facebook Sales Funnel and tips for how to organize your content sharing on Facebook as well as the method to capture leads and outline time specific offers.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
How do I use social media to promote my nonprofit or cause? We cover the basics of how social media can help further your cause, social strategy, and best practices for getting started with Facebook and Twitter. This presentation was given for students working with Houston's Hashoo Foundation.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Retailers must modernize their marketing approaches to better connect with customers today.
Using Facebook and Twitter can help any retailer create meaningful connections with customers at any time.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
Digital Workshop: A Review of Facebook DevelopmentsAdam Rosenberg
This presentation covers the latest Facebook platform updates and developments and discusses how to best leverage them for businesses. The presentation is skewed towards B2B but the ideas and tactics can be used for B2C as well.
This deck covers:
Approaching Facebook
Facebook: Tactic or a Strategy?
How Facebook Content Works
Creative Uses of Facebook
Leveraging Facebook’s Products
Open Graph: Why it’s not so scary
Paid Media Overview
The Facebook Conversion Formula: A Blueprint for Turning Fans into CustomersHeyo
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from Facebook.
On this webinar, Nathan covered:
Generate more fans through relevant content and driving virality
Turn fans into leads with engaging promotions
Successfully close more sales via lead nurturing and pipeline management
Do all of the above through one specific promotion
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
How do I use social media to promote my nonprofit or cause? We cover the basics of how social media can help further your cause, social strategy, and best practices for getting started with Facebook and Twitter. This presentation was given for students working with Houston's Hashoo Foundation.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Retailers must modernize their marketing approaches to better connect with customers today.
Using Facebook and Twitter can help any retailer create meaningful connections with customers at any time.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
Digital Workshop: A Review of Facebook DevelopmentsAdam Rosenberg
This presentation covers the latest Facebook platform updates and developments and discusses how to best leverage them for businesses. The presentation is skewed towards B2B but the ideas and tactics can be used for B2C as well.
This deck covers:
Approaching Facebook
Facebook: Tactic or a Strategy?
How Facebook Content Works
Creative Uses of Facebook
Leveraging Facebook’s Products
Open Graph: Why it’s not so scary
Paid Media Overview
The Facebook Conversion Formula: A Blueprint for Turning Fans into CustomersHeyo
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from Facebook.
On this webinar, Nathan covered:
Generate more fans through relevant content and driving virality
Turn fans into leads with engaging promotions
Successfully close more sales via lead nurturing and pipeline management
Do all of the above through one specific promotion
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Influencer Outreach Best Practices - BlogWorld LA 2011Arik Hanson
In this BlogWorld LA 2011 presentation, Greg Swan (vice president of digital strategy at Weber Shandwick) and I talk about 10 best practices and tips for influencer outreach.
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
8 Golden Rules For Sure-Fire Success with Facebook AdsArik Hanson
This presentation, from the Solo PR Summit 2014, focuses on guidelines and best practices shared by Arik Hanson, principal, ACH Communications, around Facebook advertising.
In this short presentation, Arik Hanson, principal of ACH Communications, discusses the 10 skills tomorrow's PR pro will need to succeed. Among the the must-have skills: advertising copywriting skills, analytics and video editing.
7 tips to improving and building your online brand and presence. From a June 16 New Professionals PRSA Webinar. Arik Hanson and Lauren Fernandez co-presented.
Likable Content: 33 Actionable Tips to Create Content that gets ClicksArik Hanson
How do community managers create content that gets likes, comments, shares and clicks? In this presentation I gave to a room full of aspiring community managers, I lay out tips and best practices I've gleaned through my blog (arikhanson.com) and through working with clients like Sleep Number, Starkey, Allina Health and others.
How to Stay On Top of Social Media in 30 Minutes a DayArik Hanson
In this short presentation, Arik Hanson, ACH Communications, talks about tools and processes for keeping up with social media each day--in 30 minutes or less.
9 Digital Strategies to tell your CSR storyArik Hanson
In this presentation, I talk about 9 digital communications strategies to help tell your company's corporate social responsibility story more effectively.
Blogs, Bribes and Blasphemy: 10 best practices for Influencer OutreachArik Hanson
In this presentation, Greg Swan (VP of Digital Strategy at Weber Shandwick) and I talk about influencer outreach and 10 specific best practices and tips for brands looking to integrate this tactic into their marketing efforts.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Grant professionals can expand their services portfolio, competitive edge and value to clients by adding social media skills and strategic counsel to their repertoire.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
Poster session from the National Council for Behavioral Health on April 2015. In an environment where it’s increasingly difficult to communicate your message through all the noise, telling and selling good stories about your organization can make the difference between being heard or invisible. Commit to crafting great narratives, even around data, when you’re reporting results. This strategy will more easily tout your organization’s successes, build relationships and inspire people to action.
A presentation about how small businesses need to choose which social media channels to participate in and some tips on getting social using Facebook, Twitter, LinkedIn and Pinterest.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
Presented to an events company looking to introduce Social Media. This should ideally be accompanied by my explanations, but I put it here for attendees to save the trees.
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
How to Build and Nurture an Effective Employer BrandArik Hanson
In this presentation Arik gave at Social Media Breakfast-Minneapolis/St Paul, he talks about how to build and maintain a strong Employer Brand using case studies as examples, including work Arik has done directly with Sleep Number over the last five years to build their Employer Brand through social media channels and content.
8 Social Media Trends to Watch for the Rest of 2019Arik Hanson
In this short presentation, Arik discusses 8 social media trends to watch for the rest of 2019 backed up with stats and case studies, and ideas on how to best take advantage of these trends in your day-to-day work.
Taking your Tourism Social Content Strategy to the Next LevelArik Hanson
In this short presentation Arik Hanson gave at the Explore MN Tourism Conference on Feb. 6, 2019, he talks about tips and strategies tourism organizations can take to move their content game to the next level.
In this presentation, which I gave at the Minnesota Blogger Conference as the keynote on Oct. 14, 2017, I discuss the real benefits to growing your blog (and they have nothing to do with money or income).
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
6. Challenge: Launch a new social media management
tool, targeting key niches (sports, retail, restaurants)
Strategy:
• Media/blogger outreach
• Content marketing
• Social media
7. Media/blogger outreach:
• Target tech media & trade pubs in key
verticals
• Embargoed product launch
• NYC media tour
• Guest posts on visual storytelling, fan
engagement
• Data-driven stories
8. Timely infographics
• Mashable, Yahoo!
Sports, ESPN.com
• Increased traffic 360%
• 50+ viable leads
• Opened new doors in
sports vertical
10. • “Traditional” tactics still work
• Tease launches via social media
• Create content to amplify a launch
• Provide suggested tweets/FB
updates to key advocates
12. Goals:
• Build a community year-round , activate it leading up to the
marathon
• Provide real-time customer service to deliver a better race-
day experience for athletes & spectators
• Extend partnerships, especially with Nationwide Children’s
Hospital
• Gain insights and feedback through online monitoring and
digital research
13. 30 Tips, 30 Days
• 8 of the top 10 blog
pages in 2012 were
tips
• Blog traffic grew 260%
• 2010 to 2012:
pageviews tripled
16. Virtual Scavenger Hunt:
• Drive traffic to the new website
• Positive reinforcement
• Establish new connections with potential
marathon runners/walkers
• http://bit.ly/CbusMarathonHunt
19. Results:
Top referral sources:
• Facebook
• Facebook Mobile
• Twitter
Facebook:
• Engagement: +133%
• Fans: +42%
• Customer service doubled
Twitter:
• Engagement: +59%
• Followers: +45%
$875,000 raised for
Nationwide Children’s
20. • Bridge the digital-physical divide
• Use social media to build & sustain
a year-round community
• Embrace and nurture your biggest
advocates
• Build a strong relationship with PR
partners.
22. Challenge: Generate traditional and digital media
stories that will convince people in the Twin Cities that
biking/walking is a viable transportation option.
Our plan:
• Repurpose traditional bylined articles that first
appeared in mainstream media outlets on
owned media channels
• Amplify reach through social advertising
23. The Process:
1.Write bylined article for mainstream media
outlet
2.Repurpose content for BikeWalkMove.org
3.Post and promote content on Bike Walk Move
Facebook page
4.Create sponsored stories on Facebook to
drive engagement and traffic to
BikeWalkMove.org
25. Results
•Increased blog traffic by 71% year-over-year
•Grew Facebook community by 1,500% in just
eight months
•Facebook posts promoted via Sponsored
Stories had an average of 109,000 impressions
26. Challenge: Make what has historically been “dry”
bike/walk count data more compelling to target audience
through a more visual format.
Our plan:
• Use bike/walk count data to create infographic
• Pitch to mainstream media outlets and bloggers
• Use as valuable content on owned and other
social media channels
• Use as “art” at in-person events
27. The Process:
1.Create infographic based on 2011 bike/walk data
2.Pitch infographic as part of larger story to mainstream
media/bloggers
3.Create a blog post on BikeWalkMove.org featuring infographic
and data points
4.Break up infographic and feature individual visuals with
compelling headlines on Facebook
5.Use sponsored stories to drive traffic back to BikeWalkMove.org
6.Pitch infographic to bike/transit bloggers
7.Use infographic at real-life events as “art”
28.
29. Results
•Infographic post had 1,768 page views on
BikeWalkMove.org
•Infographic post among top-ten most clicked posts
during two-year campaign
•Facebook posts featuring individual infographics
averaged: 68 likes, 10 comments, 16 shares and
83,000 impressions per post (far higher than our
average numbers per post)
31. Challenge: Build momentum for a company without
focusing on the product
Our plan:
• Hijack Google Fiber in KC
• Differentiate from Silicon Valley startups
• Establish pre-launch credibility
33. Challenge: Capitalize on Super Bowl
interest to show platform’s power
Our plan:
• Determine timely, spreadable content
• Produce an infographic
• Targeted pre-pitching (sports, social
media)
38. Challenge: Drive awareness for Metro Dentalcare clinics
with the key healthcare decision-maker in the family –
Moms – with a limited budget and no real
giveaways/product.
Our plan:
• Engage “second-tier” mommy bloggers in a campaign
focused squarely on the health of their children
39. Two Minutes, Twice a Day for Two Weeks
•Challenged 10 lifestyle bloggers to brush kids’ teeth
for two minutes, twice a day for two weeks
•Metro Dentalcare retweeted, featured posts
•No money was spent on sponsored/paid posts
•Organized St. Paul Saints baseball game as
“reward”—opportunity to meet up/network
40. Results
•8 blogger posts
•94 comments across blogs
•60 “commitments” from readers
•52,000 impressions (Twitter, blogs,
Facebook)
•4 leads
41.
42. Challenge: Drive awareness and positive
sentiment for Sleep Number online while making
better use of existing blogger relationships
Our plan:
• Repurpose earned blogger content in different
ways across owned and other Sleep
Number social channels
• Look for additional ways to engage existing
blogger partners
43. Sleep Number Blogger Outreach
•Promote review posts via Facebook, Twitter
•Curate posts around certain products on
Beds.com
•Approach bloggers about becoming Sleep
Better Chat (Twitter chat) co-hosts
•Consider using bloggers as media
spokespeople in some cases
44.
45. • Bloggers value networking—use
that to your advantage
• Paying bloggers isn’t always the
answer—discover what really
motivates them.
• Blogger outreach isn’t over when
the post goes live. Look for ways
to keep relationship going!
• Repurpose blogger content in
different forms—Facebook,
Pinterest, blog posts.
47. A Labor Negotiations Case Study
•Union and COTA couldn’t reach an agreement
•Red White & BOOM
•Massive power outages & extreme heat
•Social goal: Leverage social channels to
– Present facts
– Respond to questions
– Convey empathy
– Amplify community need
56. • If you’re not quick, you’re not relevant
• Perception is reality
• People expect near-immediate
responses
• Establish approval process BEFORE
crisis strikes
• Befriend the legal team
58. Be a Know It All
Big agency tactics … solopreneur attention
•Point-of-View Documents
•One daily idea (digital AND traditional)
•Breaking news
59. Keep clients one step ahead
Solve a client’s biggest problem: No time to
keep up
•Monthly Trend Reports
•Research: What are
other brands like us
doing?
•Best practices – social/PR
•Weekly/monthly e-newsletter
Product, new company, partnership – PR leads launch. Add a layer social communication to reach an even larger audience. With some planning, you, too, can amplify reach by incorporating content marketing and social media.
Venueseen: First IG campaigns/monitoring platform. Targeted key pubs – general marketing & niche verticals. Media tour. Data. Traditional PR/media relations.
To sustain media coverage, we incorporated content marketing that also showed the power of the platform. Infographics pitched to media and then shared on social media. Generated coverage. More importantly, generated sales leads.
Helped them get stated with social media. ID potential customers, existing communities to participate in. This online-offline approach led to fast customer growth and accelerated product development.
What can we learn?
Columbus Marathon is another client of mine. In this situation, we partner with a traditional solo PR pro in Columbus. She does traditional, we do online. Clean divide that works well, maximizes clients’ resources. From our perspective, we wanted to build community year-round, while using social media to drive registration and improve customer experience. Blog, FB, Twitter and Pinterest.
We work closely with the traditional PR person to ID tips, content opportunities. The internal team gets a LOT of questions leading up to race day. We saw an opp to use social to preemptively answer those questions. 30 Tips in 30 days – major driver of traffic and cuts down on email and phone calls.
On Facebook, we share a variety of content, giving inside access/first peak at medals, $$ raised. Also, provide real-time updates during the race.
While we’re not Oreo, we were able to leverage a real-time impromptu event to further our goals and extend excitement and building relationships. #PRParty: Use social media to fuel and amplify excitement
Get creative throughout the year. Partner with the PR/marketing person. We propose strategy and execute online. She manages logistics (collecting prizes, etc) Virtual scavenger hunt:
Also a real-world scavenger hunt: tweet and go seek.
After the race, we truly want to know what peopl eloved and areas for improvement. This actually led to us adjusting the corral process between last year and this year We can then provide this to the internal team as they’re planning for future events.
Because we have such a close partnership and strong relationship with the Marathon staff, we’re truly an extension of their team. Something as intense as event social media won’t work unless you have that trust and close relationship. While we’re really proud of the social media outcomes, we’re most proud to be part of a team that raised nearly a million dollars for the children’s hospital.
From our experience, a couple tips:
Arik
Related to off new times, how can you “hijack” something that’s already in the news? You don’t have to be a big shop to do this. You just have to know what to watch and how to react quickly. I think Solo and boutique firms are sometimes better positioned for “ newsjacking ” because you can move much faster than most larger firms.
What’s this look like in practice? Leap2 – app in KC. Not quite ready to focus on product, but wanted to build momentum through PR. KC – first fiber city. LOTS of media coverage. We wanted to use that to introduce Leap2 to the media and tech community.
Homes for Hackers – put a face on the concept of fiber accelerating KC’s startup community
Similarly, everyone knows the Super Bowl would get a lot of attention. But, how can you tie your brand to it without getting lost in the shuffle? We worked with Marketwire to get in front of the coverage. Created an infographic that IDd the Ravens & 49s biggest fans online, as well as reporters, hashtags to follow during the game. It was a playbook for the Super Bowl
Because we created valuable content AHEAD of the big game, we were able to secure placements with media looking for fresh coverage angles – including ESPN and Mashable.
How many of you use Twitter lists? That’s an easy way – with little time/effort – to be a resource when/where reporters are looking. AP reporter needed sources re: Nemo. Venueseen provided info around people using Instagram to share their blizzard experience. This was a Sunday afternoon. I just happened to check my “tech reporters” Twitter list and saw this request. Sent info and ended up in the story, which even ran in the WSJ.
You don’t need massive resources to insert yourself in timely news opps. Keyword searches, staying on top of trends, always collecting data from clients can help you react quickly and provide a lot of value to clients with minimal effort.
Arik
NEW-2/6
Crisis situations can be draining on resources, especially if you’re a smaller company. But, that doesn’t mean you can’t provide value you clients. Know what you can realistically manage and work with client to streamline processes.
COTA – bus system. Strike during massive July 4 th celebration and power outage. By ourselves, could we have handled all the media inquiries and social? Probably not. COTA used their traditional PR firm to manage the media piece and had us spearhead the online communication. That division of responsibilities played to everyone’s strengths, while ensuring nothing would slip through the cracks.
We took the talking points legal had approved and tweaked for social – focusing on tone and length. We also clarified the approval process. What did the client want to see? What did they just want us to handle? That eliminted a lot of back-and-forth and made us all more efficient.
Lots of questions/concerns on social channels. We rseponded, which at least let people know we’re listening and trying to help through this difficult time
Conversations during crisis aren’t limited to your own page. We even responded to questions/comments on local media FB pages. Go where the conversation is taking place.
Strike over, but our job was still going. Lots of feedback, customer service opportunities.
What ’s the role of social media in all this? If you ask the marketing director at COTA, she’ll tell you that they strongly believe …. They also knew their larger, more traditional PR firm couldn’t be nimble enough to manage social. They needed aggressive, proactive social media – the kind of responsiveness more likely to be found in a smaller firm. As a solo practitioner, or a smaller firm, realize that that’s one of your strengths. Play it up!
In a crisis situation, people do expect a near-immediate response. So, if you’re unable to manage that yourself, bring in resources or discuss a plan with your client.