Key elements of a Facebook Sales Funnel and tips for how to organize your content sharing on Facebook as well as the method to capture leads and outline time specific offers.
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
How Retailers can Grow Leads and Sales with Social MediaMike Gingerich
How can retailers grow leads and sales with Social Media? The key is understanding where you should be present, how you should communicate, and having a strategy for marketing campaigns that flow with the digital funnel process. Learn about the Digital Marketing Funnel and more from Mike Gingerich. Covering Social Media with specific ideas for Facebook, Pinterest, Google+, YouTube, and more.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
Wanting to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing methods and networks?
All this and a strategic plan overview for how social media can be used by your business to grow leads and sales!
These slides are from a workshop presented by Mike Gingerich to help solo-preneurs, small businesses and marketing teams from larger businesses understand how they can use social media as part of their overall integrated marketing plan to increase their web presence, reach new customers, and nurture new leads to become clients.
This presentation will help businesses answer the following questions:
What social networks should our business focus on?
How can we not just spend time, but gain real leads via social media?
How can our team manage social efficiently on limited time?
What trends for 2014 in social media do we need to be aware of?
How does social media fit in our overall marketing plan?
How do I capture leads from social media?
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
How Retailers can Grow Leads and Sales with Social MediaMike Gingerich
How can retailers grow leads and sales with Social Media? The key is understanding where you should be present, how you should communicate, and having a strategy for marketing campaigns that flow with the digital funnel process. Learn about the Digital Marketing Funnel and more from Mike Gingerich. Covering Social Media with specific ideas for Facebook, Pinterest, Google+, YouTube, and more.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
Wanting to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing methods and networks?
All this and a strategic plan overview for how social media can be used by your business to grow leads and sales!
These slides are from a workshop presented by Mike Gingerich to help solo-preneurs, small businesses and marketing teams from larger businesses understand how they can use social media as part of their overall integrated marketing plan to increase their web presence, reach new customers, and nurture new leads to become clients.
This presentation will help businesses answer the following questions:
What social networks should our business focus on?
How can we not just spend time, but gain real leads via social media?
How can our team manage social efficiently on limited time?
What trends for 2014 in social media do we need to be aware of?
How does social media fit in our overall marketing plan?
How do I capture leads from social media?
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Facebook Strategies to Drive Qualified Leads for Real Estate ProfessionalsHarrison Blum
If you're not telling your story, I assure you your competitor is telling theirs and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your brand above your competitors and drive real, ready-to-buy traffic to your real estate business.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
Create a sensation in social marketing. Learn how to maximize the new Facebook Timeline pages, interact with Twitter, use YouTube, make a mark with mobile marketing and more.
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Facebook Marketing for Small Business and NonProfitsKADENZ
Facebook Marketing for Small Business is an overview of the most important keys to maximize your brand and marketing using Facebook. From understanding your organizations value proposition to using Facebook ads and metrics to track Facebook conversions and revenue, this presentation will put your organization on the right track to mastering Facebook Marketing.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your e...NUS-ISS
ISS Social Media (Re) Connections Seminar, 11 April 2014
Presentation by Eugene Sim, Conversion Hub Marketing
"Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months"
#isssem #isssocial
Covers the Facebook challenge and opportunity and lays out a path with specific guide to create a Facebook Sales Funnel. Includes Facebook Marketing tips, Facebook posting tips, and ways to convert fans to leads and then to customers.
Facebook Strategies to Drive Qualified Leads for Real Estate ProfessionalsHarrison Blum
If you're not telling your story, I assure you your competitor is telling theirs and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your brand above your competitors and drive real, ready-to-buy traffic to your real estate business.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
Create a sensation in social marketing. Learn how to maximize the new Facebook Timeline pages, interact with Twitter, use YouTube, make a mark with mobile marketing and more.
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Facebook Marketing for Small Business and NonProfitsKADENZ
Facebook Marketing for Small Business is an overview of the most important keys to maximize your brand and marketing using Facebook. From understanding your organizations value proposition to using Facebook ads and metrics to track Facebook conversions and revenue, this presentation will put your organization on the right track to mastering Facebook Marketing.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your e...NUS-ISS
ISS Social Media (Re) Connections Seminar, 11 April 2014
Presentation by Eugene Sim, Conversion Hub Marketing
"Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months"
#isssem #isssocial
Covers the Facebook challenge and opportunity and lays out a path with specific guide to create a Facebook Sales Funnel. Includes Facebook Marketing tips, Facebook posting tips, and ways to convert fans to leads and then to customers.
Facebook Changes and TabSite's New Features - Webinar on Facebook MarketingMike Gingerich
Slides from the October 4, 2011 TabSite webinar on recent Facebook changes, new TabSite features, and what this all means for improving your marketing on Facebook.
TabSite new Features and Facebook Marketing Tips for 2012Mike Gingerich
Slides from the January 12, 2012 TabSite Webinar by Mike Gingerich and Troy Rumfelt of TabSite.
Focus: TabSite new Features and Facebook Marketing Tips for 2012.
TabSite February Webinar - Enhanced Features & Facebook NewsMike Gingerich
Our 1 hour webinar covered a series of new TabSite enhancements including a sneak peek at the Coming TabSite Contests, the latest on Facebook's Timeline coming to Pages, and the release of Plan Your Post social media posting, scheduling, and monitoring service.
TabSite Webinar - Optimize & Social your Facebook Fan PageMike Gingerich
Webinar slides from a presentation by TabSite on how to Optimize your fan page for Search Engines and build Socialization tools into your fan page tabs.
Maximizing Social Media: TabSite and Sendible WebinarMike Gingerich
Joint webinar by Mike Gingerich of TabSite and Johnny Costello of Sendible on maximizing social media marketing. Particular focus on Facebook, Twitter, Local, and Mobile considerations.
Maximizing your Social Media Marketing - Joint Webinar of Sendible and TabSiteMike Gingerich
Webinar slides from the joint event by TabSite and Sendible on "Maximizing your Social Media Marketing". Learn about ways to boost engagement, efficiently post to multiple social platforms, listen & monitor, and use promotion tabs to extend your social reach. This and more!
In this latest how-to guide for business leaders and executives, catch up on the latest social media news and stats, and get smart with the "7 Deadly Sins of Facebook Marketing."
Facebook Page Cover Image Template in PowerPointMike Gingerich
Need design help? Create a custom Facebook Page Cover image using PowerPoint with this simple design template. Use this to create a custom cover image and take advantage of the new Facebook Cover image rules allowing calls to action. Download this Facebook Cover image design template from TabSite and use today!
TabSite has launched pre-designed fan page templates, making it easy to view, select, add, and customize great looking designs for your Facebook fan page!
TabSite Webinar: Integrating Offline and Online MarketingMike Gingerich
TabSite webinar where we interview Houston Agency, Lewis & Partners, to showcase examples on how to best integrate offline and online marketing. Includes case studies and practical tips for using Facebook Fan Page tabs, web, social media, print, and more.
TabSite Webinar with Mari Smith - Sept 1, 2011Mike Gingerich
How to Create a Stampede of Customers via Facebook. Tips on maximizing your Facebook presence, using a Place Page and Facebook Deals to engage and attract your audience.
Hosted by TabSite, the Easy, Powerful, and Social Fan Page Platform and presentation by author and speaker Mari Smith.
Mari is a internationally known social media leader, Facebook guru, and Relationship Marketing expert.
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in Facebook growth and marketing opportunities for businesses, with a particular focus on the Facebook TabSite App for Fan Pages.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
Social Media for Business - Commercial Real Estate FocusedMike Gingerich
Attached are slides from a Social Media for Business presentation given to the CB Richard Ellis Bradley team in South Bend, IN. Includes overview slides on why social media is important, opportunities when using social media, and specific tips on Facebook, LinkedIn, Blogging, Twitter, and YouTube.
Facebook for Business 101: Cost Effective Marketing Using FacebookMike Gingerich
Facebook is here to stay and it is growing rapidly as a legitimate and cost effective platform that your business should be represented on and from which you can market your products and services. These are slides from a seminar we presented on Facebook for Business.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
4. • 1.2 Billion users
• Every major demographic
uses Facebook actively
• Users spend OVER 7 hrs
per month. 2x > #2
Webinar: July 27, 2011Webinar
Webinar
Facebook.com/TabSite www.TabSite.com
5. • 71% access Facebook via Mobile device
• 77% of b2c companies acquired a customer
through Facebook, as have 41% of all b2b’s
(2012)
Webinar: July 27, 2011Webinar
Webinar
Facebook.com/TabSite www.TabSite.com
6. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Where do Facebook users spend time?
Majority of user
time is spent in the
the News Feed
SO POSTING Is VITAL.
This is how you “get seen”
7. Webinar: July 27, 2011Webinar
Webinar
Facebook.com/TabSite www.TabSite.com
Average User:
1,500 stories/day
Facebook shows
20% that it
believes are the
‘most relevant’.
8. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
In Social Media, competition is
DIFFERENT
9. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Competition to
be seen..
is FIERCE!
10. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
-The News Feed
is the BATTLEGROUND
Let’s dive into a
Strategy to win.
11. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
3 Types of Content
• Top of Funnel
• Middle
• Bottom
Full Infographic at: bit.ly/FBSalesFunnel
12. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
3 Types of Content
• Top - ATTRACT
• Middle - PROMOTE
• Bottom - SALES
Full Infographic at: bit.ly/FBSalesFunnel
13. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
TOP of
Funnel
Material on
Facebook
Infographic: bit.ly/FBSalesFunnel
14. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
IMAGES get the most engagement
15. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
16. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
IMAGES get the most engagement
• Style is social
• Uses an Image
• Images are fun
• Not over-the-top selling
• Tells a story
• Entices interaction
17. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
IDENTIFY
• Connect an event to
your product / org
• Invite responses
18. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
1. Capture
Attention
2. Be Social
3. Be Helpful
TOP OF FUNNEL GOAL:
19. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
80 – 20 Principle
Inspire, engage, attract, inform, educate, entertain.
Content so good, people engage.
Mid-Funnel is where Lead Capture occurs
Only 20% that is direct selly sell, direct pitch material.
80
20
20. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Mid-Funnel focus is moving
Fan to Lead - PROMOTIONS
22. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
• Incentive: Free Book
Value:
• More Podcast subscribers
• Growth in Email List
23. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
In Posts…
1. Capture
Attention
2. Be Social
3. Be Helpful
24. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Drive…
4. To the Tab
5. Form Sign-up
Example leads to
Email sign-up via
Free eBook offer
26. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Capturing
Leads on Tabs
• Offer something
to incentivize
• Keep it simple
• Capture Email
27. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Mid-Funnel: Contests on a Tab
•Likes,
•Shares
•Comments
•Leads via entries
28. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Contest
Case Study
Pet Care Store
• Mobile users
• Grew fan count by
over 10,000 in
2 months!
• Averaged over
250 entries.
bit.ly/FBpetopia
29. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Bottom Funnel focus
Remove Final Barriers. Get Sale.
30. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Bottom Funnel focus
Remove Final Barriers. Get Sale.
• This is the 20% portion of your content
mix on Facebook
• Special Time Specific offers
• Content that leads to posts
where value to buyer is outlined
• Posts that help outline ROI
31. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Bottom Funnel focus
Time Specific Offer. Get Sale.
32. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Bottom Funnel focus
The Advantage. The Offer. The Ad.
33. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Targeting Tips
For your Facebook Page
• Location based? You can reach specifics
34. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Targeting Tips
For your Facebook Page
• Facebook Ads can work! There are 2 Types:
• Boost Post – Simple, on Page, Less Targeted
• Facebook Ads – More Options, More Specific
https://www.facebook.com/advertising
36. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar
Ads Manager
• Regular & Power Editor
• Custom Audiences
• Target specifics like friends of fans
who like x, y, and z.
• Lookalike Audiences
39. Webinar: July 27, 2011Webinar
Webinar
SUMMARY KEYS:
• IMAGES Work!
• News Feed is Key
• BE SOCIAL
• BE HELPFUL
• Work the Funnel More: bit.ly/FBBestPractice
40. Webinar: July 27, 2011Webinar
Webinar
HELP Scores
But being
Too “salesy”
will kill
loyalty.
41. Webinar: July 27, 2011Webinar
Webinar
HELP Scores
General Rule for Business
80% useful, 20% promotional
Add Value. Be a Resource.
Companies on Facebook need to be social, be like the people
42. Webinar: July 27, 2011Webinar
Webinar
Posting and Apps
• Build Engagement,
• Grow Fan Base,
• Increase Leads &
• Convert Sales
43. Webinar: July 27, 2011Webinar
Webinar
*Special TabSite Offer*
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Facebook Tune-up free Ebook: http://mikeg.biz/FacebookTune-up
Doable Digital All Star’s Membership Group Wait List opportunity at link below:
Slides: http://mikeg.biz/DigitalAllStars