This document outlines 11 best practices for blogger outreach including casting a wide net to find relevant bloggers, starting relationships rather than just focusing on big name bloggers, making compelling asks that benefit the blogger, collaborating rather than just promoting yourself, and following up for ongoing relationships. Case studies showed outcomes like 50% increase in Facebook fans and over 250 blog mentions from following blogger outreach best practices.

1. 11 Blogger Outreach Best Practices Arik C. Hanson, APR Principal, ACH Communications

3. Blogger

5. Third-Party Credibility

6. Raise Awareness

7. Cost-Effective

8. The Google

9. Case Studies

12. 45+ comments

13. 45+ tweetes using #twiceaday hash tag

14. 50% increase in Facebook fans

19. More than 10,000 social media mentions

21. O’Dwyers

22. MediaBistro

23. FIR

27. #1: Cast the net

30. #2: Don’t focus solely on the A-listers

31. #3: Don’t just rely on the numbers

38. #4: Start a relationship

42. #5: Don’t forget about offline activities

44. #6: Get personal

47. #7: Make your ask compelling and relevant

49. #8: Lead with them—not you

50. Noticed you were in SFO last week I read your post yesterday Given your interest in…

51. #9: Collaborate—don’t Preach

54. #10: Identify the right metrics

55. Links/traffic to your site Number of comments Readership/reach Number of posts

56. #11: The follow-Up Ask

59. Questions?

60. More: arikhanson.com