Grant professionals can expand their services portfolio, competitive edge and value to clients by adding social media skills and strategic counsel to their repertoire.

1. The Grant Writing-Social
Media Connection
Presented by
Lisa Kaslyn
President & Chief Content Officer

2. The Grant Writing – Social
Media Connection
• How content, social media + SEO work together to make
great things happen
• Repurposing (curating) grant content
• Taking stock + developing a social media plan
• Expanding social connections
• Building services portfolio + adding value

3. 1. Understand Your clients/prospects & Listen
2. Keyword & Competitive Research
3. Develop Great Content
4. Distribute Content
5. People Like Your Content (hopefully)
6. Those who Like Your Content will Visit Your
Site
7. Search Engines See that People Visit Your
Site, Like Your Content and Reward You with
Higher Ranking☺
Infographic: SocialMediaImpact.com, Content Marketing Vs. Social Media Marketing
When content, social media & SEO work
together, great results can be achieved

4. What is content?
• Articles
• Blogs
• Free eBooks
• Images/Photographs
• Infographics
• Presentations
• Podcasts
• Publicity
• Videos
• Webinars
• White Papers
Tweet about this session using @Kashen and hashtag #GPLH

5. Content curation + repurposing
grant related content
Source: Social Media Today | http://ht.ly/o1OHb

6. Repurposing grant proposal
content + outcomes
Evergreen data that can be posted to social
media with compelling imagery; expanded to
blog post and included in agency
donor/supporter communications
Grantors and Grant Award Partners serve to
expand sphere of influence and exposure via
social media, email database, PR and website
(blog) content

7. Repurposing grant proposal
content + outcomes
Grant Program press announcement, blog post,
social media, Donor and supporter eblast;
showcase Grantor

8. Repurposing grant proposal
content + outcomes
Blog Post, Social Media, PR feature: Community tre
story pitch about sex trade + HIV; position HAP lea
Media spokesperson and expert on trend/solutions
Grant success story: Publicity, Blog, Social Media;
videos can be used on website, YouTube, broadcast PR;
Grantor featured prominently

9. Source: Beth Kanter | http://www.bethkanter.org/content-curation-101/#sthash.ekvpZpng.dpuf
Tip: Check out Beth’s Seek, Sense & Share curation planning questions
http://socialmediafoundations.wikispaces.com/Curation+Planning+

10. Content Curation - Seek
Article curated from
enewsletter subscription

11. Content Curation - Sense
Simple automated
content aggregation
Curated content
from credible
source is seed for
blog post
Editorial and
context
embrace
curated tips

12. Content Curation - Share

13. Checklist for Great Curated Content
• Select topics based on your market’s
informational needs
• Put your prospects’ informational interests ahead
of yours
• Prepare & update buyer personas to avoid
wasting time on irrelevant content
• Integrate your own content that summarizes key
ideas and lessons
• Add value and provide a deeper content
experience by cross-referencing curated topics to
other online resources or perspectives

14. Taking stock + social
media planning
Content Calendar

15. Free Content Curation Tools
• Great for social curation:
LikeHack and Storify
• Great for news gathering:
Alltop and TalkWalker
• Great for blog reading:
Feedly
• Good for…all the other
things: Scoop.it, Pinterest
and List.ly
Source: AimClear http://ht.ly/o1tNe

16. Expanding social connections
• Extending your and your non-profit clients’ social
connections tunes them in to news, announcements and
other exclusive information from foundations and
corporations

17. Building services + value
• Adding social media to your professional repertoire
• Expands consultants’ services portfolio, increases value and
influence
• Employees bring more to the table; increase value
• Writing for social media (e.g. social media posts, blogging,
press releases)
• Understanding and strategizing around social and web analytics
• Using social media to build your presence as a grant writing
specialist, non-profit advisor, etc.

18. Resources
• “Jab, Jab, Jab, RIGHT HOOK” by Gary Vaynerchuk
• Plus many of the “Sources” listed in the back of Gary’s book
• “Measuring the Networked Non-Profit” & “The Networked Non-Profit” by
Beth Kanter
• IFTTT (If This Then That) – helps automate tedious digital tasks
• Hootsuite – social platform aggregation tool is invaluable for posting to
multiple accounts and “listening” to social conversations
• Shortstack – creates custom fan-gated tabs for Facebook promotions;
links to email marketing software, such as Constant Contact, MailChimp
• Flipboard – content curation tool
• Apply to Google for Non-Profits: www.google.com/nonprofits/join/ and
YouTube for Non-Profits: www.youtube.com/nonprofits
• Follow @NonProfits on Twitter to track great uses of @Twitter in the
non-profit community
• Websites:
ForGrantWritersOnly.com
JohnHaydon.com
BethKanter.org
ContentMarketingInstitute.com

19. Questions…
• Twitter: @Kashen
• facebook.com/lisa.kaslyn
• linkedin.com/in/kaslyn
• G+ Prosper Communications
• pinterest.com/seoflack
• Lisa@ProsperComm.com
ProsperComm.com