To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Rheem Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/rheemgetsocial
Visit the linked form to express interest & we’ll respond with details: http://bit.ly/rheemgetsocial
The Social Media Phenomenon: Powerful Resource to Increase Your Businessterrimelvin
Social media are digital platforms used for engagement and content delivery. Search engines want our websites to be a content rich experience for our visitors.
Principles of Social Media Marketing - Andrew CavallaroMarketing Success
Learn how to effectively harness the power of social media marketing
We all know about Facebook – so what’s next? With so many new social media platforms popping up daily, how do you know which one your business should be on, how to engage authentically with your audience and determine your ROI?
This presentation will cover how to identify the foundations behind social media marketing and how you can adopt the practices into your own marketing strategy.
Prove It: How to Design Social to Deliver Business Outcomes, by Jason FallsY'all Connect
Jason Falls
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Telling your story and serving the branding and awareness function of marketing only gets you so far. At some point, someone will ask what your company is getting from social.
Award-winning strategist Jason Falls will bring his candid, no-b.s. style to the task, illustrating how you can drive and measure business outcomes with strong social marketing efforts.
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
An overview to social media marketing (for businesses) - getting starting on social media, knowing your audience, the big players (options), developing a social media strategy, analytics and social media advertising options
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
Carrier Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/carriergetsocial
Visit the linked form to express interest & we'll respond with details: http://bit.ly/carriergetsocial
Presentation on Traditional Marketing in a Digital World given in 2014. Featuring content on marketing strategies and tactics including; word of mouth, referrals, LinkedIn, public relations, editorial calendars, content calendars, by-lined articles, press releases, trade shows, thought leadership and authority. Content provided by Veracity (formerly Rosenberg Marketing).
Sharon Goldmacher, president of Communications 21 was in Charlotte, North Carolina speaking at the Central Intercollegiate Athletic Association (CIAA) Annual Spring Meeting Assembly. She addressed the conference sports information directors about social media for college athletics.
INTEGRATE 2014 - A Conference at West Virginia UniversityCommunications 21
Communications 21 director, Rukiya Campbell, APR is pursuing a masters degree in integrated marketing communications at West Virginia University. She shared her experience from WVU's annual INTEGRATE conference with the c21 team.
Rheem Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/rheemgetsocial
Visit the linked form to express interest & we’ll respond with details: http://bit.ly/rheemgetsocial
The Social Media Phenomenon: Powerful Resource to Increase Your Businessterrimelvin
Social media are digital platforms used for engagement and content delivery. Search engines want our websites to be a content rich experience for our visitors.
Principles of Social Media Marketing - Andrew CavallaroMarketing Success
Learn how to effectively harness the power of social media marketing
We all know about Facebook – so what’s next? With so many new social media platforms popping up daily, how do you know which one your business should be on, how to engage authentically with your audience and determine your ROI?
This presentation will cover how to identify the foundations behind social media marketing and how you can adopt the practices into your own marketing strategy.
Prove It: How to Design Social to Deliver Business Outcomes, by Jason FallsY'all Connect
Jason Falls
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Telling your story and serving the branding and awareness function of marketing only gets you so far. At some point, someone will ask what your company is getting from social.
Award-winning strategist Jason Falls will bring his candid, no-b.s. style to the task, illustrating how you can drive and measure business outcomes with strong social marketing efforts.
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
An overview to social media marketing (for businesses) - getting starting on social media, knowing your audience, the big players (options), developing a social media strategy, analytics and social media advertising options
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
Carrier Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/carriergetsocial
Visit the linked form to express interest & we'll respond with details: http://bit.ly/carriergetsocial
Presentation on Traditional Marketing in a Digital World given in 2014. Featuring content on marketing strategies and tactics including; word of mouth, referrals, LinkedIn, public relations, editorial calendars, content calendars, by-lined articles, press releases, trade shows, thought leadership and authority. Content provided by Veracity (formerly Rosenberg Marketing).
Sharon Goldmacher, president of Communications 21 was in Charlotte, North Carolina speaking at the Central Intercollegiate Athletic Association (CIAA) Annual Spring Meeting Assembly. She addressed the conference sports information directors about social media for college athletics.
INTEGRATE 2014 - A Conference at West Virginia UniversityCommunications 21
Communications 21 director, Rukiya Campbell, APR is pursuing a masters degree in integrated marketing communications at West Virginia University. She shared her experience from WVU's annual INTEGRATE conference with the c21 team.
Governing Bot-as-a-Service in Sustainability Platforms - Issues and ApproachesPhú Phùng
Presented at the 9th International Conference on Mobile Web Information Systems, MobiWIS 2012, Niagara Falls, Ontario, Canada, August 27-29, 2012 by Phu Phung
More detail: http://www.cs.uic.edu/~phu/
The presentation was delivered November 13, 2009 by Marlena Reed and Sharon Goldmacher of Atlanta based marketing firm communications 21 to the National Credit Reporting Association.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Presented to an events company looking to introduce Social Media. This should ideally be accompanied by my explanations, but I put it here for attendees to save the trees.
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to get started with social media marketing and the 4 rules you must follow.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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2. Principles and Practices of Sustainability
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Kyiv PMDay 2024 Summer
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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2. How to leverage your testimonials to boost your sales 💲
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3. The Original Social Networks
• 70’s: Discos
• 80’s: Group Travel
• 90’s: Wine Tastings
• 60’s: The Royal Order of
the Water Buffaloes and…
Book, Bridge, Garden
Clubs
4. Today, It’s a Digital Party
• Blogs
• E-mail marketing
• Mobile marketing
– Apps
– Coupons
– Shopping
• Social media
– Facebook, Twitter,
YouTube, Flickr
• Web TV
7. Mind Blowing Stats
• 20,000,000
• People who become fans of Facebook pages per day
• 50,000,000
• The average number of Tweets per day on Twitter
• 100,000,000
• Active users accessing Facebook through their mobile devices
• 2,000,000,000
• The number of YouTube videos viewed per day. A new video is
uploaded every minute/24 hours a day
• 4,000,000,000
• The number of photos archived on Flickr (10/09)
• 5,000,000,000
• The amount of content shared each week on FB
8. Social Media Use by NPOs
• 51% of NPOs are active users of SM
• 67% say SM is changing how they communicate
with broad external audiences, but not stakeholders
• 52% do not currently have the infrastructure, staff
and expertise to take full advantage of SM’s
potential
• 83% of NPO executives understand that SM makes it
easier for supporters to organize independently –
underscoring how critical it is for NPOs to
demonstrate their value and relevance to
advocates
• 79% said the true value of SM has yet to be
determined for their organizations
9. Role of Digital in NPOs
• Outreach and
engagement with
prospects
• Deepens supporter
relationships
• Stems attrition
• Provides richer experience
• Allows for 2-way dialogue and
engagement
• Emergency fundraising
• Instantaneous and flexible
12. 1. Start With Listening
• Looking for PR and marketing
opportunities?
• Surveying?
– Conducting focus groups?
• Using information gathered as an
early warning system for issues?
• Acting on findings?
• Tracking social media mentions and
sentiment?
• Aligning metrics with internal goals?
13. 2. Move to Conversation
• Market “the emotion” vs.
just the brand
• Use news to generate
conversations
• Create a sense of urgency
– ‘A donation today will help’
vs. we need your help year-
round
• Continually promote
benefits of
services/programs
14. 3. Turn Talk Into Action
• Convert interest into action
• Inform and motivate prospects
• Encourage viral marketing
• Ask for the “membership order”
15. Best Practices
Keep your database clean and segmented
Know your keywords
Tailor messages to targets and test for success
Make it personal
Use emails, social media, landing web pages
Reach your “1%ers”
– Get your evangelized customers to sell for you
Encourage rating and reviews
Collaborate for new programs & services
Integrate with your marketing plan
16. • Clearly outlined goal:
– Establish ACAC as a go-to
destination
– Drive traffic, membership,
sponsorship
• Next Step: Objectives
– Measurable
• Increase
– Media coverage by 25%
– Sponsorship by 2%
– Traffic by 28%
– Younger audience
– Increase facility rental by
10%
17. • Strategies are the
behavioral actions
you want your
audiences to take
• E.g.,
– Define and increase
media targets to gain
added coverage
– Use social media to
engage and educate
a younger audience
– Etc.
18. Integrated Marketing Plan
• Tactics
– Actual steps to accomplish strategies
– Define responsibilities and time frames
21. Atlanta Botanical Garden
• Challenge
– Drive 158,000 visitors through
exhibition in six months in recession
– Obtain 10 million media
impressions in three months
• Solution
– Branded, integrated campaign
– Launched social media platforms
– Produced comprehensive media
relations program
• Results
– Exceeded visitation goal by 20K
– Media impressions = 28 million in 6
months, a $370,000 ad value
– FB page boasted 4,300 fans
22. Imagine It! Children’s Museum
• Challenge
– Grow Facebook fans from 300 to 1,000
– Raise awareness of next big exhibit,
Curious George: Let’s Get Curious
• Solution
– 6-weeks of contests to engage fans
• Curious George trivia, how are kids
curious?, rainy day fort photos and more
– Posted contest on media websites
– Engaged mommy bloggers
• Results
– >700 new fans – for a total of 1,002
– Secured 17 million impressions on
35+ blogs and online event listings
23. AMA Atlanta
• Challenge
– Launch social media for the chapter
• Solution
– Created Facebook, Twitter, blog and
LinkedIn (members only)
– Marketing Tapas blog links to FB and
Twitter
– Integrating Web site’s Jobs and News
sections into LinkedIn
– Launching a Twitter promotion to
coincide with membership drive
• Results – in 1 year, AMA Atlanta has:
– 500+ Facebook fans
– 1,073 Twitter followers – helped to grow
event attendance from 80 to 169
– 2-3 blog posts per month
24. Media’s Use of SM
• An overwhelming majority of
media use social media sources for
researching their stories
• 56% say social media is important
for reporting and producing the
stories they write
• All journalists are using Google,
followed by 61% using Wikipedia
for online research
• 89% of journalists make use of
blogs for online research, while
96% turn to corporate websites
25. Using SM in a Crisis
• News spreads lightning
fast
• People demand hyper-
transparency
• Dialogue is as critical as
message delivery
• Brand detractors have
same tools
Portions from Ogilvy On: Social Media for Crisis Management
27. Using SM in a Crisis
• Monitor all relevant consumer generated
media, not just traditional media
• You may need to react fast – in a matter of
hours, not days
– Experience in social media will help
• Have a streamlined approach and a team
in place
– Know how you will “speak”
• Respond in the channels being used
Portions from Ogilvy On: Social Media for Crisis Management
28. Measuring Social Media
• Set your metrics in Dec.
• Only measure information that is
valuable to your organization
– Create a dashboard – fans, followers,
mentions – growth by month
• Write down the definition of success –
knowing it may change over time
• Work with an agency that has access
to a paid measurement system
– Costs could range from $60 -
$240/month
29. Be Flexible
• Change tactics with new technology
• Facebook is the platform to beat now
Pip.io
30. What’s Next in Social Media
Social CRM is a part of social business that helps
companies make sense of (and then act on) the
data they collect from social customer interactions.
32. Conclusions
• Nonprofits can deliver an experience
• Use the emotional tie and communicate that
via your social media and digital channels
• Make sure it’s easy to give via your website
– People spend 80.3% of their time on web pages
above the fold
• Change the way the organization looks at ROI
• Conversations = conversions
• Know your benchmarks - http://e-benchmarksstudy.com/
34. Contact Us
Sharon Goldmacher, President & CEO
sgoldmacher@c21pr.com
Renee Spurlin, Director
rspurlin@c21pr.com
www.c21pr.com
http://cwordblog.wordpress.com/
www.facebook.com/c21pr
www.twitter.com/c21pr
404. 814.1330
Editor's Notes
More than 200 applications out on the internet in which to connect with others. Of these – many fall under the term social media.
Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that's an average of 600 tweets per second.
People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 20 hours of video is uploaded to YouTube
Facebook users are sharing five billion pieces of content a week, or five times as much as they were in July, according to new statistics the company released this month. As of Feb 2010
Survey – conducted July 2009 - “Social Impact – Social media in the Nonprofit Sector – a survey of nonprofit communications executives” – Weber Shandwick and KRC Research
So, now what? We know the history and we’ve seen the power of word-of-mouth through Sharon’s mind-blowing stats and the promoter/detractor slide, but how do you decide—especially with tight budgets and little staff, which social media platforms do you integrate into your plan?
In today’s environment, you have to grow bigger ears!
You might ask, Where do you begin listening? Set up Google Alerts, use free tools like Social Mention, Search.Twitter.com and more to hear what others may be saying about you.
Nonprofits often have an advantage over companies in that they have great, emotional stories to tell. Tell them often – and ask people to share. It’s the digital Jerry’s Kids 24/7
If legislation passes that will hurt you, talk about it and discuss the “why” behind the problem
The 1% rule states that the number of people who create content on the internet represents approximately 1% (or less) of the people actually viewing that content (e.g., For every one person who posts on a forum, there are at least ninety-nine other people viewing that forum but not posting).
As an example, this is a plan we created for another attraction, The Atlanta Contemporary Art Center. Their goal was to establish them as a go-to destination in the social, cultural and educational Atlanta scenes.
To achieve this “go-to” status, the attraction needed to reach out on multiple fronts. We wanted the outreach to be measurable, so we would know when we have achieved (or missed) a benchmark for success. This client has four objectives: media coverage, sponsorships from Atlanta based corporations, Traffic/Visitation, and special event revenue through facility use.
These measurable objectives are then reached by creating behavioral strategies that cause our target audiences to take action. For example, we can use the client’s Facebook page to educate younger audiences on contemporary art. Those FB posts might engage a sorority or fraternity to schedule an event at the attraction. Strategies detail the approach you will make and the message you want to convey to your target audiences.
Tactics are the actual steps you take to carry out the strategies and achieve the measurable objectives. They define timelines, responsibilities and action items.
Here is the completed plan on one page. We call this a marketing dashboard because it’s a great tool for C-levels to use to keep the pulse on where marketing department are in achieving the organization’s goal.
This dashboard shows a color-coded legend for the leadership team’s areas of responsibility. The leader in yellow got the lion’s share of this work .
Our challenge with the Garden was to drive about 160,000 folks to fork up the $15 admission fee to see the exhibition in the first six months---and we were in the heat of the recession. The budget was T-I-G-H-T, so we needed media relations efforts that would inundate every target market with the messages explaining WHY the Moore in America exhibit was a not-to-be-missed opportunity.
Our integrated solution was to have a totally branded campaign---every element of collateral, every press release, even the tickets had the same look and feel. We launched a social media program focused on Facebook and a blog --- The FB page ran photo contest, mommy/child promotions, and more; the blog posted commentary from horticulturists, botanists, bronze sculpture experts, etc. And the visual aspect of these monumental Moore sculptures provided a great vehicle for us to create a comprehensive media relations program.
The results---we exceeded the visitation goal by more than 20,000, knocked media impressions out of the garden and even had reporters going to the blog to snag photos for their stories instead of going to the media site we’d set up just for them. The FB page boasted over 4,300 engaged fans at the end of the Moore exhibit. In the midst of a financial recession, the Garden dug its way to great success, and a major factor in that success was social media.
In this scenario, the cobbler’s kids wanted to have shoes. AMA needed to walk its talk by demonstrating its abilities in the social media realm.
AMA Atlanta, the nation’s second largest chapter, launched FB, Twitter, a blog called Marketing Tapas and a Linked In page for members only…
All four were integrated and with some phenomenal results.
In 7 months, there are more than 300 fans, 550 Twitter followers and 3 blog posts a month. Plus---Twitter helped AMA move the needle with a recent networking event from 80 folks at $35/each to 169---essentially doubling their revenue.
56% said social media was important or somewhat important for reporting and producing stories - Graphic by Cision
Yet 84% use information delivered via social media more cautiously than info delivered via traditional media as they think it is less reliable
Results of the research are based on 371 responses conducted in autumn 2009 by Cision and director Don Bates of The George Washington University's Master's Degree Program in Strategic Public Relations. More than 47% of the questioned journalists had more than 20 years' experience.
http://us.cision.com/news_room/press_releases/2010/2010-1-20_gwu_survey.asp
Zero Hour:crisis hits
Hour 6: you’ll know whether the issue breaks into mainstream news. Often bloggers and twitter users will post links to news stories
Hour 12: sharing begins to occur – people will be digging the coverage, viewing the videos, sharing it on social networks
Hour 18: typically begin to see people editorialising about the issue – adding their POV to whatever has happened. Also appearing in search
Hour 24: often much of the damage has been done and will continue to build or die off
IMPORTANT: the first six hours are critical point where you need to determine whether it’s appropriate to respond, or not.
All relevant consumer media = don’t just read the paper and watch the morning news. Google alerts will go a long way in catching information, however there can be a lag. Set up RSS feeds of relevant outlets, and get information pushed to you the minute it happens. It’s free – set up Google Reader or Feed Burner or any RSS feed reader, and set up your feeds. Tweet Deck also lets you easily monitors posts around a topic or keyword – also free.
Don’t bury the “donate” or “give” button at the bottom of the home page, or make it be more than 1 – 2 clicks. Test design layouts in Google Optimizer to see what works best.