The document outlines nine digital strategies for effectively communicating a company's corporate social responsibility (CSR) story, emphasizing the importance of storytelling in employee engagement and public perception. It provides various methods such as using blogs, social media, infographics, and employee contributions to enhance communication efforts. Overall, these strategies aim to amplify CSR narratives and engage audiences effectively in the digital space.

1. 9 digital strategies to tell
your CSR story
Arik C. Hanson
Principal, ACH Communications

2. Why is storytelling so
important to CSR and
employee volunteerism?

3. Net Impact survey said 53%
of workers said “a job where
I can make an impact” was
important to their
happiness.
72% of students agreed.

4. And, in 2020,
millennials will make
up a whopping 50% of
the workforce.

5. Bottom line: Telling
your CSR story
(online) is more
important than ever--
for your business.

6. But first, you need the
digital basics in
place…

7. Company blog (your hub)

8. Content generators
(your engine)

9. Social media outlets
(your distribution machine)

10. 8 strategic ideas
19 minutes

11. Here goes

12. Idea: Make like a reporter and write compelling
narratives about your own company-based
events.
Example: Bike Walk Move campaign, 2010-2011
Tools: Blog, iPhone, Instagram
Resource Level: $
#1: Tell your story by covering
your own events

14. Idea: Use Facebook page post ads to amplify the
reach of your CSR stories.
Example: On The Green Line events
Tools: Facebook, Facebook page post ads, Blog
Resource level: $$
#2: Tell your story by using
Facebook ads to amplify it

16. Idea: Use Storify as a content aggregation tool
to tell CSR/employee volunteerism stories
through social media content to internal
audiences.
Example: Avis
Tools: Storify, Twitter, YouTube, Slideshare,
Instagram
Resource level: $
#3: Tell and recap your story
(to employees) via Storify

22. Idea: Use Instagram and Twitter to tell your
story via live shots/tweets (as told by an
employees/influencers/customers)
Example: #ToyotaGiving campaign
Tools: Webstagram, other tracking tools
Resource level: $$
#4: Tell your story (and raise
money) through photos…
in real time

27. Idea: Tell your story through hard data by way
of compelling, rich and visually-pleasing
infographics.
Example: Target + Feed USA
Tools: Blog, Infogr.am, Piktochart (paid), Many
Eyes (beta—IBM)
Resource level: $$$
#5: Tell your story through
“consumable” infographics

29. Idea: Ask employees to tell your CSR story for
you through tweets, photos or video—then
publicly recognize them for their hard work
and commitment.
Example: Ben & Jerry’s
Tools: Twitter, smart phone, Instagram, Vine
Resource level: $$$
#6: Ask your employees to tell
your story for you—then
publicly recognize them for it!

33. Idea: Recap your events in just six seconds—
via video.
Examples: Burberry, Plan UK, Diabetes UK
Tools: Vine, Twitter (and now Instagram video)
Resource level: $
#7: Tell your story…
in just 6 seconds

37. Idea: Tell your story exclusively through the
power of photos—one day at a time.
Example: Calgary Zoo Annual Report.
Tools: Instagram, iPhone
Resource level: $
#8: Tell your story…one day at a
time…via photos…on Instagram

40. Questions?

41. More?
Web: arikhanson.com
Twitter: @arikhanson
Talking Points:
http://bit.ly/11q1vcB