How do community managers create content that gets likes, comments, shares and clicks? In this presentation I gave to a room full of aspiring community managers, I lay out tips and best practices I've gleaned through my blog (arikhanson.com) and through working with clients like Sleep Number, Starkey, Allina Health and others.

1. “Likeable” content: How to create
social content that gets clicks
Arik C. Hanson
Principal, ACH Communications

3. Many brands are doing this…

4. Your job: Help your brands do this!

5. Help your brand master
social content creation.
Here’s how.
32 actionable tips and
examples.

6. #1: Ask yourself:
What would I want
to read about?

7. #2: Work hard
to create
“Bookmarkable”
posts

8. #3: Shine the spotlight your
community (but not just anyone)

10. #4: Write about
topics no one
else is writing
about

11. #5: Develop list
posts that are
out of the
ordinary

12. #6: What’s on
YOUR mind? (it
IS blogging after
all)

13. #7: Always bring your publishing
device (and know how to publish
on the run)

14. #8: Look for
opportunities to
share the heavy
lifting

15. #9: Take a
contrarian
viewpoint

16. #10: Put your
reporter hat on

17. #11: Tell
your story
thru photos

18. Brands
that get
social
content:
Intel

19. #12: Scan
hashtags
within your
industry on
Twitter

20. #13: Scan
Twitter lists
within your
industry

21. #14: Develop an industry blog list

22. #15: Search
Quora for
common
questions in
your industry

23. #16: Aggregate and curate

24. #17: Review session topics at
upcoming conferences

25. #18: Review articles in industry
enewsletters

26. #19: Learn to
art direct

27. Brands that get social content: Starbucks

28. #20: Use
advertising as
your post

29. #21: Branded photos still work

30. #22:
Celebrate
holidays
creatively
(just not too
much)

31. #23: Make
quotes visual

32. #24: Make the
mundane visual

33. Brands that get social content: Oreo

34. #25: When possible—ZOOM!

35. #26: Don’t be afraid to go “off brand”
(if it’s “on audience”)

36. Brands that get social content: Chobani

37. #27: Play off internet memes
(when it makes sense)

38. #28: Try a different perspective

39. #29: Don’t settle for posed shots

40. Brands that get social content: B&Js

41. #30: Get the shot no one else can

42. #31: Fans like creativity—not
necessarily your brand

43. OK, one more…

44. #32: KIRSS

45. Questions?

46. More:
arikhanson.com
@arikhanson
Talking Points