This document discusses 7 core concepts for designing compelling products using game techniques without gamification. It argues that intrinsic motivators like power, autonomy and belonging are more effective than extrinsic rewards. The 7 concepts are: 1) Know your players and design for their needs, 2) Build fun into the core activity loop, 3) Design for novice, regular and enthusiast players, 4) Make the system easy to learn but hard to master, 5) Guide players towards mastery with mechanics, 6) Increase challenge as players progress, and 7) Embrace intrinsic motivators over extrinsic rewards like points and badges. The goal is to engage players through the "flow channel" as challenges increase.
24. 7 Core Concepts Know your players: design for their personal & social needs Build fun/pleasure/satisfaction into your core activity loop Design for 3 key stages of your player lifecycle
25. A good game takes the player on a journey Enthusiast Regular Novice
29. 7 Core Concepts Know your players: design for their personal & social needs Build fun/pleasure/satisfaction into your core activity loop Design for 3 key stages of your player lifecycle Build a system that’s easy to learn and hard to master
33. 7 Core Concepts Know your players: design for their personal & social needs Build fun/pleasure/satisfaction into your core activity loop Design for 3 key stages of your player lifecycle Build a system that’s easy to learn and hard to master Use game mechanics to “light the way” towards mastery
36. 7 Core Concepts Know your players: design for their personal & social needs Build fun/pleasure/satisfaction into your core activity loop Design for 3 key stages of your player lifecycle Build a system that’s easy to learn and hard to master Use game mechanics to “light the way” towards mastery As players progress, increase the challenge & complexity
37. Find the Flow Channel This is what designing for engagement is all about
40. 7 Core Concepts Know your players: design for their personal & social needs Build fun/pleasure/satisfaction into your core activity loop Design for 3 key stages of your player lifecycle Build a system that’s easy to learn and hard to master Use game mechanics to “light the way” towards mastery As players progress, increase the challenge & complexity Embrace intrinsic motivators like power, autonomy & belonging
41. Intrinsic value > Extrinsic Rewards Levels Badges Belonging Points Autonomy Mastery Power Quests Leaderboards Prizes Money Meaning Sex Progress Bar Learning Love Fun Self-Knowledge Gold Stars
44. Thank You! for more like this, follow me on Twitter @amyjokim Contact me with feedback & questions amyjokim@gmail.com Check our website for upcoming workshops Shufflebrain.com