Use Social Media to Promote and Extend the Life of Your Events
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Social media is a great tool to add to your marketing arsenal. One of its most powerful uses is to get traction for your online and in-person events. Join us for this webinar to talk about using free and paid social media tools to reach your future attendees AND make sure they show up! Targeting people by likes, interests, and geographic location has never been easier.
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Use Social Media to Promote and Extend the Life of Your Events
- 1. How to Use Social Media to Market Your Events Photo credit: http://www.flickr.com/photos/sepblog/3542294246/
- 2. Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
- 3. Events Photo credit: http://www.flickr.com/photos/chokola/1229450683/
- 5. Social Media More… Blog posts about social media Top 10 Tips You Need to Know About Using Twitter for Business Coming Up With New Content - Blogs, Whitepapers, Social Media Creating a Social Media Plan for Your Business
- 6. Butts in seats – real or virtual How did your last event go? More sponsors More buzz Everything Starts with Goals Photo credit:http://www.flickr.com/photos/wiemann/1521876735/
- 7. Do your research Photo credit: http://www.flickr.com/photos/view/142745616/
- 8. Photo credit: http://www.flickr.com/photos/kheelcenter/5279081507/ Who do you want at your event?
- 9. Where are those people? Photo credit: http://www.flickr.com/photos/stoneysteiner/6035325308/
- 10. Why should they care about your event? Appeal to your target audience What will they learn? Address pain points Let them know it is worth their valuable time Photo credit: http://www.flickr.com/photos/bike/3153035648/
- 11. Make it easy all of it Photo credit: http://www.flickr.com/photos/deestea/127837586/
- 12. Let them know early Not there yet? Send a save the date Photo credit: http://www.flickr.com/photos/wiredwitch/3772518889/
- 13. Let them know last minute! Photo credit http://www.flickr.com/photos/juditk/4481269246/
- 17. Twitter Photo credit: http://www.flickr.com/photos/rosauraochoa/3939487692/ Twitter Account or Hashtag | Search locally or by topic | Please RT
Editor's Notes
- You don’t just have an audience – have have an audience WITH an audience
- How do they operate? What is important to them? What social networks are they a part of?
- Ask people you know. Search Facebook, Twitter and LinkedIn for people and for interests and groups.
- Finding information, sharing information, registering
- This is where most signups tend to happen