Using Social Media to Market Your Events


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Social media is a great tool to add to your marketing arsenal. One of its most powerful uses is to get traction for your online and in-person events. Join us for this webinar to talk about using free and paid social media tools to reach your future attendees AND make sure they show up! Targeting people by likes, interests, and geographic location has never been easier.

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  • Love this slideshare resource!

    I wanted to share with you and your audiences that if anyone ever wanted to stream a live Twitter/instagram hashtag feed DURING their events to encourage audience participation, you could use Tint.

    If you want more information, feel free to check it out here:
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  • You don’t just have an audience – have have an audience WITH an audience
  • How do they operate? What is important to them? What social networks are they a part of?
  • Ask people you know. Search Facebook, Twitter and LinkedIn for people and for interests and groups.
  • Finding information, sharing information, registering
  • This is where most signups tend to happen
  • Using Social Media to Market Your Events

    1. 1. How to Use Social Media to Market Your Events Photo credit:
    2. 2. Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
    3. 3. Events Photo credit:
    4. 4. Why Use Social Media? <ul><li>Promote your event with your network </li></ul><ul><li>Viral nature of social media </li></ul><ul><li>Cheap </li></ul><ul><li>Easy to update in-house </li></ul><ul><li>Tools in place, don’t reinvent the wheel </li></ul><ul><li>Extend the life of your events – before, during and after </li></ul>
    5. 5. Social Media More… Blog posts about social media Top 10 Tips You Need to Know About Using Twitter for Business Coming Up With New Content - Blogs, Whitepapers, Social Media Creating a Social Media Plan for Your Business
    6. 6. Butts in seats – real or virtual How did your last event go? More sponsors More buzz Everything Starts with Goals Photo credit:
    7. 7. Do your research Photo credit:
    8. 8. Photo credit: Who do you want at your event?
    9. 9. Where are those people? Photo credit:
    10. 10. Why should they care about your event? Appeal to your target audience What will they learn? Address pain points Let them know it is worth their valuable time Photo credit:
    11. 11. Make it easy all of it Photo credit:
    12. 12. Let them know early Not there yet? Send a save the date Photo credit:
    13. 13. Let them know last minute! Photo credit
    14. 14. Make it shareable <ul><li>Social media share prompts </li></ul><ul><li>Shareable link ( </li></ul><ul><li>Ask for people to share </li></ul><ul><ul><li>Can you reward them for passing it along? </li></ul></ul>Photo credit
    15. 15. <ul><li>What is regular? </li></ul><ul><li>People don’t see everything you post </li></ul><ul><li>People don’t like spam </li></ul><ul><li>80/20 </li></ul><ul><li>Same the same thing but different </li></ul>Post regular updates
    16. 16. <ul><li>Limited seats </li></ul><ul><li>Only 24 hours left </li></ul>Urgency Sells Photo credit:
    17. 17. Twitter Photo credit: Twitter Account or Hashtag | Search locally or by topic | Please RT
    18. 18. Twitter <ul><li>Hashtags and blog about what a hashtag is </li></ul><ul><li>WTHashtag </li></ul><ul><li>Display tweets at your event </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Dangers in that </li></ul></ul><ul><li>Manage how your event is going </li></ul><ul><li>Set up Twitter lists </li></ul><ul><ul><li>Attendees </li></ul></ul><ul><ul><li>Speakers </li></ul></ul><ul><li>Mix in with other content </li></ul>
    19. 19. Photo credit:
    20. 20. Facebook Events and Ads <ul><li>Easy to set up </li></ul><ul><li>Events </li></ul><ul><ul><li>Invite people </li></ul></ul><ul><ul><li>Share information </li></ul></ul><ul><ul><li>Have registration? </li></ul></ul><ul><ul><li>Easily shareable </li></ul></ul><ul><li>Ads </li></ul><ul><ul><li>Inexpensive </li></ul></ul><ul><ul><li>Target by interests </li></ul></ul><ul><ul><li>Target by location </li></ul></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Income </li></ul></ul><ul><ul><li>Job title </li></ul></ul><ul><ul><li>… </li></ul></ul>
    21. 21. LinkedIn <ul><li>Update status </li></ul><ul><li>Groups </li></ul><ul><li>Answers </li></ul><ul><li>Events </li></ul>
    22. 22. Blog <ul><li>Before </li></ul><ul><ul><li>Tease the event </li></ul></ul><ul><ul><li>Announce speakers and content </li></ul></ul><ul><li>During </li></ul><ul><ul><li>Live blogging </li></ul></ul><ul><li>After </li></ul><ul><ul><li>Recap post </li></ul></ul><ul><ul><li>Posts questions from the event </li></ul></ul><ul><ul><li>Post slides with short description </li></ul></ul><ul><ul><li>Tell them how to find out about next one </li></ul></ul>Photo credit:
    23. 23. Email Marketing <ul><li>Dedicated list just for events </li></ul>
    24. 24. Tools <ul><li>Eventbright </li></ul><ul><li>GoToWebinar </li></ul><ul><li>Livestream </li></ul><ul><li>Flickr </li></ul><ul><li>Local chamber </li></ul><ul><li>Local event listings </li></ul><ul><li>Webinar listings </li></ul>
    25. 25. Event Marketing Sites <ul><li>Make it easier with existing tools </li></ul><ul><ul><li>Eventbright </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Eventful </li></ul></ul><ul><ul><li>Meetup </li></ul></ul>Payment processing Embed tickets on your site Print badges Statistics
    26. 26. During event <ul><li>Foursquare/Gowalla </li></ul><ul><li>Promote hashtag </li></ul><ul><li>Post pics </li></ul>Photo credit
    27. 27. Post event – extend the life of your event Photo credit <ul><li>Post slides – Slideshare </li></ul><ul><li>Recordings </li></ul><ul><li>Clips </li></ul><ul><li>Blog </li></ul><ul><li>Promote next event </li></ul>
    28. 28. Recap <ul><li>Social Media and Events were made to work together </li></ul><ul><li>Take online offline </li></ul><ul><li>Set goals </li></ul><ul><li>Decide who you are trying to reach </li></ul><ul><li>Let people know early and late </li></ul><ul><li>Make it easy to find, register and share </li></ul><ul><li>Know your audience and how much is too much </li></ul><ul><li>Use social media sites and tools to help </li></ul><ul><li>Get more before, during and after </li></ul>Photo credit
    29. 29. Want to know more? <ul><li>Hall Vision Blog: </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @hall_web and @amanda_pants </li></ul><ul><li>More upcoming webinars: </li></ul><ul><ul><li>Getting Started with Facebook Ads </li></ul></ul><ul><ul><li>More Google+ for Businesses </li></ul></ul>