Using Social Media to Market Your Events

How to Use Social Media to Market Your Events Photo credit: http://www.flickr.com/photos/sepblog/3542294246/

Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants

Events Photo credit: http://www.flickr.com/photos/chokola/1229450683/

Why Use Social Media?
Promote your event with your network
Viral nature of social media
Cheap
Easy to update in-house
Tools in place, don’t reinvent the wheel
Extend the life of your events – before, during and after

Social Media More… Blog posts about social media Top 10 Tips You Need to Know About Using Twitter for Business Coming Up With New Content - Blogs, Whitepapers, Social Media Creating a Social Media Plan for Your Business

Butts in seats – real or virtual How did your last event go? More sponsors More buzz Everything Starts with Goals Photo credit:http://www.flickr.com/photos/wiemann/1521876735/

Do your research Photo credit: http://www.flickr.com/photos/view/142745616/

Photo credit: http://www.flickr.com/photos/kheelcenter/5279081507/ Who do you want at your event?

Where are those people? Photo credit: http://www.flickr.com/photos/stoneysteiner/6035325308/

Why should they care about your event? Appeal to your target audience What will they learn? Address pain points Let them know it is worth their valuable time Photo credit: http://www.flickr.com/photos/bike/3153035648/

Make it easy all of it Photo credit: http://www.flickr.com/photos/deestea/127837586/

Let them know early Not there yet? Send a save the date Photo credit: http://www.flickr.com/photos/wiredwitch/3772518889/

Let them know last minute! Photo credit http://www.flickr.com/photos/juditk/4481269246/

Make it shareable
Social media share prompts
Shareable link (bit.ly)
Ask for people to share
Can you reward them for passing it along?
Photo credit http://www.flickr.com/photos/66309414@N04/6291497204/

What is regular?
People don’t see everything you post
People don’t like spam
80/20
Same the same thing but different
Post regular updates

Limited seats
Only 24 hours left
Urgency Sells Photo credit: http://www.flickr.com/photos/edkohler/484322226/

Twitter Photo credit: http://www.flickr.com/photos/rosauraochoa/3939487692/ Twitter Account or Hashtag | Search locally or by topic | Please RT

Twitter
Hashtags and blog about what a hashtag is
WTHashtag
Display tweets at your event
http://visibletweets.com/
Dangers in that
Manage how your event is going
Set up Twitter lists
Attendees
Speakers
Mix in with other content

Photo credit:http://www.searchenginejournal.com/facebook-android-phone-buffy/36870/

Facebook Events and Ads
Easy to set up
Events
Invite people
Share information
Have registration?
Easily shareable
Ads
Inexpensive
Target by interests
Target by location
Age
Income
Job title
…

LinkedIn
Update status
Groups
Answers
Events

Blog
Before
Tease the event
Announce speakers and content
During
Live blogging
After
Recap post
Posts questions from the event
Post slides with short description
Tell them how to find out about next one
Photo credit: http://www.flickr.com/photos/notionscapital/2965186113/

Email Marketing
Dedicated list just for events

Tools
Eventbright
GoToWebinar
Livestream
Flickr
Local chamber
Local event listings
Webinar listings

Event Marketing Sites
Make it easier with existing tools
Eventbright
123signup.com
Eventful
Meetup
Payment processing Embed tickets on your site Print badges Statistics

During event
Foursquare/Gowalla
Promote hashtag
Post pics
Photo credit http://www.flickr.com/photos/batmoo/3734837951/

Post event – extend the life of your event Photo credit http://www.flickr.com/photos/revstan/4378933476/
Post slides – Slideshare
Recordings
Clips
Blog
Promote next event

Recap
Social Media and Events were made to work together
Take online offline
Set goals
Decide who you are trying to reach
Let people know early and late
Make it easy to find, register and share
Know your audience and how much is too much
Use social media sites and tools to help
Get more before, during and after
Photo credit http://www.flickr.com/photos/ashevillein/4233288271/

Want to know more?
Hall Vision Blog: http://www.hallme.com/blog/
Email: [email_address]
Twitter: @hall_web and @amanda_pants
More upcoming webinars:
Getting Started with Facebook Ads
More Google+ for Businesses

Using Social Media to Market Your Events

by Hall Internet Marketing on Nov 29, 2011

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