How Social Software Helps Get Work Done


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A look at a) How social software has evolved, b) How it helps people get work done and c) Best practices for implementation

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  • Used under creative commons: Recording and sharing information is not new. People have been doing it since the start of time. Passing down stories, recording histories. The original methods were difficult, time consuming, and did not reach many people. What has changed are the tools to create and edit, and the audience reach of the information. Slow. Difficult. No room for error. No edits. From wikipedia: The use of round "cylinder seals" for rolling an impress onto clay tablets goes back to early Mesopotamian civilization before 3,000 BCE Woodblock printing 200 CE Movable type 1040 Printing press 1439
  • Image used under creative commons: Modern tools allows mass production and distribution of information. Movable Type and Printing Press Johannes Gutenberg - Johannes Gensfleisch zur Laden zum Gutenberg (c. 1398 – February 3, 1468) was a German goldsmith and printer who is credited with being the first European to use movable type printing, in around 1439, and the global inventor of the mechanical printing press. in 1999, the A&E Network ranked Gutenberg #1 on their "People of the Millennium" countdown, and in 1997, Time–Life magazine picked Gutenberg's invention as the most important of the second millennium
  • Photo attribution: The PC, software, and the web enable people to share
  • Personal - New tools enabled you to automate the creation of content. Spreadsheets replaced calculators, word processors = typewriters, and presentations=overhead foils. Targets – all of the new content was shared, but at defined recipients. We live by the “To and cc”. Chats are directed at the person you want to speak with. Open – everyone benefits. Everyone has access. Company has a memory. Twitter is IM inside out.
  • Blogs Wikis Microblogging ActivityStreams Notification Follow Like Friend Comment Edit Profile Directory Group Community Social Enterprise2.0 Mobile Cloud SaaS Intranet Extranet
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  • Used under creative commons: Listening Participating Leveraging others “ I found it there” vs. “Not created here”
  • Used under creative commons: “ 2.0” provides a voice, and people want to be heard Getting feedback Getting ideas Building reputation Establishing credibility
  • Used via creative commons: Internally, externally. The line is blurring, firewalls are coming down
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  • To get started with Socialtext, you need to decide on 3-5 lead use cases which your company will pursue in your initial implementation. We recommend a mix of company-wide and group-specific use cases. Company-wide use cases deliver a broad exposure within your company, while group-specific use cases generate deep business value.
  • Companywide = Q&A, sharing links and files, status updates Social layer = departmental tools such as SDFC, Bugzilla, Wordpress Departmental: sales, marketing – the intersection of when a departmental tool
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  • It is about people. They have names. You can not think of them as numbers, nor metrics, nor revenue streams.
  • In the flow. The most effective tools are available in the context of the way you work. Creative Commons:
  • Socialtext delivers more value the more tightly it is integrated into the daily flow of work. You should facilitate this by making sure that Socialtext integrates effectively with other systems that your company already uses for core business activities.
  • Your colleagues will find Socialtext intuitive and easy to use…once they try it. Successful champions introduce Socialtext in hands-on ways that encourage colleagues to get their “feet wet” immediately. Road shows, lunch-and-learns, and other live presentations are a great way to introduce your company to Socialtext,
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  • Successful implementation is typically driven by a core group of energetic champions committed to making their company more open, efficient, and effective. You should look for these individuals to help drive adoption within your company. Ideally, there will be at least one champion helping to drive each use case.
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  • Image used under creative commons: Choosing the right vendor Seamless Secure Manageable
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  • How Social Software Helps Get Work Done

    1. 1. How A New Generation of Software Is Helping Colleagues Work Together Alan Lepofsky, Director of Marketing @alanlepo - @socialtext [email_address]
    2. 2. <ul><li>The Evolution Of Collaboration </li></ul>Agenda Changes At Work Best Practices
    3. 3. Recording and sharing information is not new Photo Credit
    4. 4. The tools for creating content keep improving Photo Credit:
    5. 5. Ability to reach your audience Photo Credit:
    6. 6. The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone) Spreadsheet Word processor Presentations Enabler: PC Dedicated clients IRC Bulletin Boards Email/Groupware Chat Conferencing Enabler: The Web Suites and/or integration Blogs Wikis Enabler: Culture of Sharing “ Social ___________” Photos, Videos Bookmarks Slides Friends Business Contacts Activity Location Cloud / Widgets
    7. 7. New Vocabulary
    8. 8. Sharing at home Photo Credit:
    9. 9. Photo Credit: Sharing at work
    10. 10. A transparent world Photo Credit:
    11. 11. Everyone has a voice Photo Credit:
    12. 12. And breaking down the boundary between internal and external. I think there will always be some difference, but not what it once was Walls between home and work are crumbling Photo Credit:
    13. 13. Solutions In The Consumer World
    14. 14. What can they tools do at work? How do these apply at work? Photo Credit:
    15. 15. It’s Time For A Change
    16. 16. Discover information and people Photo Credit:
    17. 17. Help you know what needs time and attention Photo Credit:
    18. 18. Enable teamwork Photo Credit:
    19. 19. How To Fill The Seats Photo Credit:
    20. 20. Skip The Pilot You can’t just dip your toe in. You have to have everyone dive in.
    21. 21. Encourage a range of use cases Photo Credit:
    22. 22. Both Wide And Narrow Adoption Company-wide Departmental Community Based Project Based Social layer
    23. 23. Company Wide <ul><li>Conversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, … </li></ul><ul><li>Q&A </li></ul><ul><li>Status Updates </li></ul><ul><li>HR processes: </li></ul><ul><ul><li>New hire on-boarding </li></ul></ul><ul><ul><li>Benefit enrollments </li></ul></ul>Intranet 2.0
    24. 24. Departmental: Sales & Marketing <ul><li>Event planning </li></ul><ul><li>Competitive intelligence </li></ul><ul><li>Best practices (lead gen, prospects, closing) </li></ul><ul><li>Customer / Account / Rep information </li></ul><ul><li>Tracking and metrics </li></ul>Accelerate sales cycles & win-rate
    25. 25. Engineering / Support <ul><li>Feature planning </li></ul><ul><li>Release schedules / milestone reports </li></ul><ul><li>Problem reports, bug tracking / fixing </li></ul><ul><li>Knowledge Base </li></ul><ul><li>Product Documentation </li></ul>Reduce time-to-resolution / implementation
    26. 26. External <ul><li>Vendor Relationships (ex: Press Relations) </li></ul><ul><ul><li>Improve communication </li></ul></ul><ul><li>Business Development & Partner Programs </li></ul><ul><ul><li>Grow channel revenue </li></ul></ul><ul><li>Professional Services & Client Relations </li></ul><ul><ul><li>Increase customer satisfaction </li></ul></ul>
    27. 27. Personal <ul><li>Information repository </li></ul><ul><li>Journal </li></ul><ul><li>Task list </li></ul>Photo Credit:
    28. 28. Transition slide to best practices Best Practices For Success Photo Credit:
    29. 29. Focus On People It’s All About People
    30. 30. In the flow of work Photo Credit:
    31. 31. Integrate With Existing Business Processes Photo Credit:
    32. 32. Complement existing systems of record Photo Credit:
    33. 33. Launch with hands-on activities Photo Credit:
    34. 34. Photo Credit: Must Be Easy
    35. 35. Recruit energetic champions Photo Credit:
    36. 36. Develop Trust Photo Credit:
    37. 37. Choosing the right vendor Photo Credit:
    38. 38. Integrated Photo Credit:
    39. 39. Secure Photo Credit:
    40. 40. Provides options Photo Credit:
    41. 41. Partnership Photo Credit:
    42. 42. Recap Openly sharing information, knowledge and expertise is now the norm To succeed with the new tools integrate them into existing business processes
    43. 43. Where should I go? Visit signup for a trial Follow @alanlepo or @socialtext [email_address] Photo Credit: