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How Social Software Helps Get Work Done


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A look at a) How social software has evolved, b) How it helps people get work done and c) Best practices for implementation

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How Social Software Helps Get Work Done

  1. 1. How A New Generation of Software Is Helping Colleagues Work Together Alan Lepofsky, Director of Marketing @alanlepo - @socialtext [email_address]
  2. 2. <ul><li>The Evolution Of Collaboration </li></ul>Agenda Changes At Work Best Practices
  3. 3. Recording and sharing information is not new Photo Credit
  4. 4. The tools for creating content keep improving Photo Credit:
  5. 5. Ability to reach your audience Photo Credit:
  6. 6. The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone) Spreadsheet Word processor Presentations Enabler: PC Dedicated clients IRC Bulletin Boards Email/Groupware Chat Conferencing Enabler: The Web Suites and/or integration Blogs Wikis Enabler: Culture of Sharing “ Social ___________” Photos, Videos Bookmarks Slides Friends Business Contacts Activity Location Cloud / Widgets
  7. 7. New Vocabulary
  8. 8. Sharing at home Photo Credit:
  9. 9. Photo Credit: Sharing at work
  10. 10. A transparent world Photo Credit:
  11. 11. Everyone has a voice Photo Credit:
  12. 12. And breaking down the boundary between internal and external. I think there will always be some difference, but not what it once was Walls between home and work are crumbling Photo Credit:
  13. 13. Solutions In The Consumer World
  14. 14. What can they tools do at work? How do these apply at work? Photo Credit:
  15. 15. It’s Time For A Change
  16. 16. Discover information and people Photo Credit:
  17. 17. Help you know what needs time and attention Photo Credit:
  18. 18. Enable teamwork Photo Credit:
  19. 19. How To Fill The Seats Photo Credit:
  20. 20. Skip The Pilot You can’t just dip your toe in. You have to have everyone dive in.
  21. 21. Encourage a range of use cases Photo Credit:
  22. 22. Both Wide And Narrow Adoption Company-wide Departmental Community Based Project Based Social layer
  23. 23. Company Wide <ul><li>Conversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, … </li></ul><ul><li>Q&A </li></ul><ul><li>Status Updates </li></ul><ul><li>HR processes: </li></ul><ul><ul><li>New hire on-boarding </li></ul></ul><ul><ul><li>Benefit enrollments </li></ul></ul>Intranet 2.0
  24. 24. Departmental: Sales & Marketing <ul><li>Event planning </li></ul><ul><li>Competitive intelligence </li></ul><ul><li>Best practices (lead gen, prospects, closing) </li></ul><ul><li>Customer / Account / Rep information </li></ul><ul><li>Tracking and metrics </li></ul>Accelerate sales cycles & win-rate
  25. 25. Engineering / Support <ul><li>Feature planning </li></ul><ul><li>Release schedules / milestone reports </li></ul><ul><li>Problem reports, bug tracking / fixing </li></ul><ul><li>Knowledge Base </li></ul><ul><li>Product Documentation </li></ul>Reduce time-to-resolution / implementation
  26. 26. External <ul><li>Vendor Relationships (ex: Press Relations) </li></ul><ul><ul><li>Improve communication </li></ul></ul><ul><li>Business Development & Partner Programs </li></ul><ul><ul><li>Grow channel revenue </li></ul></ul><ul><li>Professional Services & Client Relations </li></ul><ul><ul><li>Increase customer satisfaction </li></ul></ul>
  27. 27. Personal <ul><li>Information repository </li></ul><ul><li>Journal </li></ul><ul><li>Task list </li></ul>Photo Credit:
  28. 28. Transition slide to best practices Best Practices For Success Photo Credit:
  29. 29. Focus On People It’s All About People
  30. 30. In the flow of work Photo Credit:
  31. 31. Integrate With Existing Business Processes Photo Credit:
  32. 32. Complement existing systems of record Photo Credit:
  33. 33. Launch with hands-on activities Photo Credit:
  34. 34. Photo Credit: Must Be Easy
  35. 35. Recruit energetic champions Photo Credit:
  36. 36. Develop Trust Photo Credit:
  37. 37. Choosing the right vendor Photo Credit:
  38. 38. Integrated Photo Credit:
  39. 39. Secure Photo Credit:
  40. 40. Provides options Photo Credit:
  41. 41. Partnership Photo Credit:
  42. 42. Recap Openly sharing information, knowledge and expertise is now the norm To succeed with the new tools integrate them into existing business processes
  43. 43. Where should I go? Visit signup for a trial Follow @alanlepo or @socialtext [email_address] Photo Credit: