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How to achieve mind-blowing Content Marketing ROI

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Presentation at Search Marketing Summit Sydney 2016. Here's the synopsis:
"Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that's the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business.
This session will show you how to create a world-class strategy for combining these social and content marketing to deliver real results. From real world examples to real-time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately."

Published in: Marketing
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How to achieve mind-blowing Content Marketing ROI

  1. 1. How to achieve mind- blowing content marketing cc: x-ray delta one - https://www.flickr.com/photos/40143737@N02
  2. 2. cc: flazingo_photos - https://www.flickr.com/photos/124247024@N07
  3. 3. cc: latddotcom - https://www.flickr.com/photos/37527143@N03
  4. 4. cc: lecates - https://www.flickr.com/photos/23688516@N00
  5. 5. cc: bottled_void - https://www.flickr.com/photos/22964099@N05
  6. 6. cc: Kristine Paulus - https://www.flickr.com/photos/13796250@N00
  7. 7. Content Marketing ROI = customer loyalty
  8. 8. Content Marketing ROI = quality citations cc: Elephi Pelephi - https://www.flickr.com/photos/10937855@N00
  9. 9. cc: WarzauWynn - https://www.flickr.com/photos/94246031@N00
  10. 10. 3 things to consider every time to ensure ROI Content Marketing Formula cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06
  11. 11. 1. 10x content Idea Exceed anything already on the internet for this topic cc: juhansonin - https://www.flickr.com/photos/38869431@N00
  12. 12. 2. Hustle Willing, committed & able to create content other's won't cc: markhorrell - https://www.flickr.com/photos/41849531@N04
  13. 13. 3. Launchpad Propel your content to your audience cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
  14. 14. cc: Vito Fun - https://www.flickr.com/photos/48625357@N00
  15. 15. The pain-point • Difficult to get titles information when using Netflix • No-one knew how much of the US catalogue would be available in Australia cc: mrbill - https://www.flickr.com/photos/41894183508@N01
  16. 16. Our 10x idea 1. Create a searchable list 2. Show the IMDB rating for each title 3. Compare the US and AU libraries cc: theqspeaks - https://www.flickr.com/photos/83261600@N00
  17. 17. Hustlecc: markhorrell - https://www.flickr.com/photos/41849531@N04
  18. 18. We were sailing high seas cc: Rusty Russ - https://www.flickr.com/photos/10159247@N04
  19. 19. Why we were willing, committed & able to win: 1. Time 2. $ Investment 3. 'Go live!' 4. We know SEO 5. Technical skills cc: kuTraLwe - https://www.flickr.com/photos/31542209@N06
  20. 20. Launchpadcc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
  21. 21. cc: Rosino - https://www.flickr.com/photos/84301190@N00
  22. 22. cc: jonolist - https://www.flickr.com/photos/46635911@N00
  23. 23. 3 things to consider every time to ensure ROI Content Marketing Formula cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06
  24. 24. Exceed anything already on the internet for this topic 1. 10x Content Idea cc: juhansonin - https://www.flickr.com/photos/38869431@N00
  25. 25. How to create 10x content cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
  26. 26. News Hook Contrary Hook Attack Hook Resource Hook Humour Hook Ego Hook Incentive Hook cc: Hi I'm Santi - https://www.flickr.com/photos/20616531@N00
  27. 27. Ranked list Cost Analysis Data to back an opinion Trend analysis Create a relationship between multiple things Make difficult data to get accessible cc: Stéfan - https://www.flickr.com/photos/49462908@N00
  28. 28. Leverage your own data & information
  29. 29. Raw data & visuals
  30. 30. Break through the noise barrier cc: Telstar Logistics - https://www.flickr.com/photos/49502995517@N01
  31. 31. Steal good ideas, make them great http://bit.ly/sms-ruzzit
  32. 32. Willing, committed & able to create content other's won't 2. Hustle cc: markhorrell - https://www.flickr.com/photos/41849531@N04
  33. 33. Ask yourself: What's the probability someone else would go to this effort or be able execute this idea? cc: mattbuck4950 - https://www.flickr.com/photos/23136508@N00
  34. 34. Gain unfair advantage: learn data analysis, visualisation cc: jared - https://www.flickr.com/photos/35468148654@N01
  35. 35. Leverage freelancers to scale quickly cc: shanewarne_60000 - https://www.flickr.com/photos/9075901@N02
  36. 36. Exhaustion is the only real measure of the required cc: bionicteaching - https://www.flickr.com/photos/29096601@N00
  37. 37. Propel your content to your audience 3. Launchpad cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
  38. 38. Content Distribution cc: yaph - https://www.flickr.com/photos/8471827@N06
  39. 39. List of content distribution channels: http://bit.ly/content- distribution-list
  40. 40. Newswhip by Spike visit: spike.newswhip.com
  41. 41. Reachout cc: yaph - https://www.flickr.com/photos/8471827@N06
  42. 42. Pre-pitch, but be cautious cc: Arne Krueger - https://www.flickr.com/photos/8253060@N05
  43. 43. Manufacture serendipity cc: Mykl Roventine - https://www.flickr.com/photos/64419960@N00
  44. 44. Priceonomics content tracker http://bit.ly/sms-content-tracker
  45. 45. Social amplification cc: yaph - https://www.flickr.com/photos/8471827@N06
  46. 46. Australia's top facebook pages http://bit.ly/sms-aussie-fb- pages
  47. 47. Examples cc: hey mr glen - https://www.flickr.com/photos/17106526@N00
  48. 48. Content Marketing Formula for ROI 1. 10x Content Idea 2. Hustle 3. Launchpad cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06
  49. 49. We are hiring! jeremy@finder.com.au finder.com.au/careers cc: DonkeyHotey - https://www.flickr.com/photos/47422005@N04

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