SlideShare a Scribd company logo
1 of 71
How to achieve mind-
blowing content marketing
cc: x-ray delta one - https://www.flickr.com/photos/40143737@N02
cc: flazingo_photos - https://www.flickr.com/photos/124247024@N07
cc: latddotcom - https://www.flickr.com/photos/37527143@N03
cc: lecates - https://www.flickr.com/photos/23688516@N00
cc: bottled_void - https://www.flickr.com/photos/22964099@N05
cc: Kristine Paulus - https://www.flickr.com/photos/13796250@N00
Content Marketing ROI =
customer loyalty
Content Marketing ROI =
quality citations
cc: Elephi Pelephi - https://www.flickr.com/photos/10937855@N00
cc: WarzauWynn - https://www.flickr.com/photos/94246031@N00
3 things to consider every time to ensure ROI
Content Marketing Formula
cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06
1. 10x content Idea
Exceed anything already on the internet for this topic
cc: juhansonin - https://www.flickr.com/photos/38869431@N00
2. Hustle
Willing, committed & able to create content other's won't
cc: markhorrell - https://www.flickr.com/photos/41849531@N04
3. Launchpad
Propel your content to your audience
cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
cc: Vito Fun - https://www.flickr.com/photos/48625357@N00
The pain-point
• Difficult to get titles information
when using Netflix
• No-one knew how much of the
US catalogue would be
available in Australia
cc: mrbill - https://www.flickr.com/photos/41894183508@N01
Our 10x idea
1. Create a searchable list
2. Show the IMDB rating for each
title
3. Compare the US and AU libraries
cc: theqspeaks - https://www.flickr.com/photos/83261600@N00
Hustlecc: markhorrell - https://www.flickr.com/photos/41849531@N04
We were sailing high seas
cc: Rusty Russ - https://www.flickr.com/photos/10159247@N04
Why we were willing, committed & able to win:
1. Time
2. $ Investment
3. 'Go live!'
4. We know SEO
5. Technical skills
cc: kuTraLwe - https://www.flickr.com/photos/31542209@N06
Launchpadcc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
cc: Rosino - https://www.flickr.com/photos/84301190@N00
cc: jonolist - https://www.flickr.com/photos/46635911@N00
3 things to consider every time to ensure ROI
Content Marketing Formula
cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06
Exceed anything already on the internet for this topic
1. 10x Content Idea
cc: juhansonin - https://www.flickr.com/photos/38869431@N00
How to create 10x content
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
News Hook
Contrary Hook
Attack Hook
Resource Hook
Humour Hook
Ego Hook
Incentive Hook
cc: Hi I'm Santi - https://www.flickr.com/photos/20616531@N00
Ranked list
Cost Analysis
Data to back an opinion
Trend analysis
Create a relationship between
multiple things
Make difficult data to get accessible
cc: Stéfan - https://www.flickr.com/photos/49462908@N00
Leverage your own data &
information
Raw data & visuals
Break through the noise
barrier
cc: Telstar Logistics - https://www.flickr.com/photos/49502995517@N01
Steal good ideas, make them
great
http://bit.ly/sms-ruzzit
Willing, committed & able to create content other's won't
2. Hustle
cc: markhorrell - https://www.flickr.com/photos/41849531@N04
Ask yourself: What's the probability
someone else would go to this effort or be
able execute this idea?
cc: mattbuck4950 - https://www.flickr.com/photos/23136508@N00
Gain unfair advantage: learn
data analysis, visualisation
cc: jared - https://www.flickr.com/photos/35468148654@N01
Leverage freelancers to
scale quickly
cc: shanewarne_60000 - https://www.flickr.com/photos/9075901@N02
Exhaustion is the only real
measure of the required
cc: bionicteaching - https://www.flickr.com/photos/29096601@N00
Propel your content to your audience
3. Launchpad
cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
Content Distribution
cc: yaph - https://www.flickr.com/photos/8471827@N06
List of content distribution
channels: http://bit.ly/content-
distribution-list
Newswhip by Spike visit:
spike.newswhip.com
Reachout
cc: yaph - https://www.flickr.com/photos/8471827@N06
Pre-pitch, but be cautious
cc: Arne Krueger - https://www.flickr.com/photos/8253060@N05
Manufacture serendipity
cc: Mykl Roventine - https://www.flickr.com/photos/64419960@N00
Priceonomics content tracker
http://bit.ly/sms-content-tracker
Social amplification
cc: yaph - https://www.flickr.com/photos/8471827@N06
Australia's top facebook pages
http://bit.ly/sms-aussie-fb-
pages
Examples
cc: hey mr glen - https://www.flickr.com/photos/17106526@N00
Content Marketing Formula for ROI
1. 10x Content Idea
2. Hustle
3. Launchpad
cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06
We are hiring!
jeremy@finder.com.au
finder.com.au/careers
cc: DonkeyHotey - https://www.flickr.com/photos/47422005@N04

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How to achieve mind-blowing Content Marketing ROI

Editor's Notes

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  20. I was keen on hustling, but in this situation was a tough one. ‘So guys, what we’re going to do, is screenshot each individual title then upload that to Google Image Search and record the result for it. We did this over 1000 times in the space of 4 hours to create our title list. Now that’s hustling!
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  51. Let’s talk about content marketing launch pads again. First, lets start with content distribution
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  53. Now here’s a solid tip that’s going to stop you getting banned from social news sites No more than 10% of the content you share can be your own content You need to particpate regularly by commenting on other peoples stories too
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  55. I’m going to touch on some reachout tips
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  59. Lets talk about social ampification
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  63. Some more content marketing examples
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  67. The results were phenomenal 600+ RLDs 150,000 recurring monthly visits to finder.com 1,500 social shares Strong base for us to grow globally from
  68. Use this formula to confidently executed CM 10X CONTENT IDEA: match and exceed anything on the topic, steal good ideas make them great HUSTLE: willing, committed, able LAUNCHPAD: content distribution, reachout, social amplification
  69. Oh, and a side note We’re hiring at finder in all teams. If you’re interested to learn more email me our check out our careers page Thank you!