Using Online Video

Show, Don't Tell! Using Video to Tell Your Story Photo credit: http://www.flickr.com/photos/46632302@N06/4280222302/

Who We Are Amanda O’Brien Inbound Marketing Manager [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Why is the Time Right for Video? ,[object Object],[object Object],[object Object],[object Object]

Why Does Steve Garfield Think Video is Important? Steve Garfield Author: Get Seen - Online Video Secrets to Building Your Business Stevegarfield.com

Benefits of Using Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Everything has to work together to bring your chosen message to your chosen customer and generate the desired results. You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan.” Michael Miller, YouTube for Business Author

Video Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measure: YouTube Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Tools you need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Embedding video into your site

Going Viral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott

Benefits of Non-viral ,[object Object],[object Object],[object Object],[object Object],Texas Instruments – Thank an engineer ,[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Be Original ,[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/pmtorrone/6208920/sizes/l/

Don't ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get Started! ,[object Object],[object Object],[object Object],[object Object],[object Object],Get Seen: www.stevegarfield.com World Wide Rave: http://www.worldwiderave.com/ YouTube Help: http:// www.google.com/support/youtube /

Using Online Video

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