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Social Software For Business


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Alan Lepofsky's presentation on the evolution of social software, and best practices and use cases for successful enterprise social software adoption.

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Social Software For Business

  1. 1. Social Software For The Enterprise Alan Lepofsky, Director of Product Marketing [email_address] @Alanlepo and @Socialtext
  2. 2. Agenda <ul><li>The Evolution Of Collaboration </li></ul><ul><li>What are “2.0” tools and culture all about? </li></ul><ul><li>How does this apply in the business world? </li></ul><ul><li>Quick Demo </li></ul><ul><li>Use Cases </li></ul><ul><li>Best Practices </li></ul><ul><li>Choosing A Vendor </li></ul>
  3. 3. Recording and sharing information is not new Photo Credit
  4. 4. Rapid creation of content Photo Credit:
  5. 5. Consumer Adoption Photo Credit:
  6. 6. Still too individual Photo Credit:
  7. 7. Globally connected Photo Credit:
  8. 8. The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone) 2.0 Spreadsheet Word processor Presentations Enabler: PC Dedicated clients IRC Bulletin Boards Email/ Groupware Chat/ Conferencing Enabler: The Web Suites and/or integration Blogs Wikis Enabler: Culture of Sharing “ Social ___________” Photos, Videos Bookmarks Slides Friends Business Contacts Activity Location Web-based / Widgets
  9. 9. Where Is Your Company Today? <ul><li>Many organization are (stuck) working in a “1.0 style” today </li></ul><ul><li>Have heard the buzzwords, but have not take action </li></ul><ul><li>Struggling with the challenges of moving forward, getting ahead </li></ul>Photo Credit:
  10. 10. So What Do We Need To Do? web 2.0 social software blogs wikis social networks dashboards widgets enterprise 2.0 social computing social media
  11. 11. Focus On People Your Colleagues Are People Your Partners Are People Your Customers Are People Your Prospects Are People
  12. 12. Sharing is in our DNA Photo Credit:
  13. 13. At home and at work Photo Credit:
  14. 14. Everyone has a voice Photo Credit:
  15. 15. And breaking down the boundary between internal and external. I think there will always be some difference, but not what it once was The walls are coming down and the doors are opening Photo Credit:
  16. 16. A transparent world Photo Credit:
  17. 17. Are you exposed? Photo Credit:
  18. 18. The Collaboration Evolution Social Messaging Email and Instant Messaging Static Corporate Directory & Personal Contacts Local “Office” documents Personal Dashboards Social Networks Workspaces: Wikis, Blogs, and shared online spreadsheets Multiple sources of information Silo’d Inboxes
  19. 19. What can they tools do at work? How do these apply in the business world? Photo Credit:
  20. 20. Help you know what needs time and attention Photo Credit:
  21. 21. Allow you to work together productively. Photo Credit:
  22. 22. Enable you to discover information and people Photo Credit:
  23. 23. Email back and forth in an attempt to collaborate Hard to find information and people Rigid structure of traditional content systems, document systems & portals Standalone implementation of multiple tools Photo Credit:
  24. 24. Use Cases Photo Credit:
  25. 25. Company wide <ul><li>Conversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, … </li></ul><ul><li>HR processes: </li></ul><ul><ul><li>New hire on-boarding </li></ul></ul><ul><ul><li>Accounts payable </li></ul></ul><ul><ul><li>Benefit enrolments </li></ul></ul>Intranet 2.0
  26. 26. Sales & Marketing <ul><li>Event planning </li></ul><ul><li>Competitive intelligence </li></ul><ul><li>Best practices (lead gen, prospects, closing) </li></ul><ul><li>Customer / Account / Rep information </li></ul><ul><li>Tracking and metrics </li></ul>Accelerate sales cycles & win-rate
  27. 27. Dev / QA / Support <ul><li>Feature planning </li></ul><ul><li>Release schedules / milestone reports </li></ul><ul><li>Problem reports, bug tracking / fixing </li></ul><ul><li>Knowledge Base </li></ul><ul><li>Product Documentation </li></ul>Reduce time-to-resolution / implementation
  28. 28. External <ul><li>Vendor Relationships (ex: Press Relations) </li></ul><ul><ul><li>Improve communication </li></ul></ul><ul><li>Business Development & Partner Programs </li></ul><ul><ul><li>Grow channel revenue </li></ul></ul><ul><li>Professional Services & Client Relations </li></ul><ul><ul><li>Increase customer satisfaction </li></ul></ul>
  29. 29. Personal <ul><li>Information repository </li></ul><ul><li>Journal </li></ul><ul><li>Task list </li></ul>Photo Credit:
  30. 30. Six Steps To Successful Implementation and Adoption
  31. 31. Encourage a range of use cases Photo Credit:
  32. 32. Recruit energetic champions Photo Credit:
  33. 33. Launch with hands-on activities Photo Credit:
  34. 34. Route repeated activities through Socialtext Photo Credit:
  35. 35. Complement existing systems of record Photo Credit:
  36. 36. Interact with your community Photo Credit:
  37. 37. Collaboration + Social Networking Photo Credit:
  38. 38. Transition slide to best practices Best Practices For Success Photo Credit:
  39. 39. Choose the right tool Photo Credit:
  40. 40. In the flow Photo Credit:
  41. 41. Reduce The Learning Curve Photo Credit:
  42. 42. Define clear targets Photo Credit:
  43. 43. Set achievable goals Photo Credit:
  44. 44. Develop Trust Photo Credit:
  45. 45. Don’t force people in a direction Photo Credit:
  46. 46. Let them form groups, not corporate hierarchies Photo Credit:
  47. 47. Culture will follow Photo Credit:
  48. 48. Choosing the right vendor Photo Credit:
  49. 49. Seamless and integrated Photo Credit:
  50. 50. Secure Photo Credit:
  51. 51. Reliable Photo Credit:
  52. 52. Friendly Photo Credit:
  53. 53. Review “ 2.0” = Participation and Sharing Use best practices for success Choose the right vendor
  54. 54. Signup for your free trial at Follow @Socialtext Photo Credit: