My social media marketing presentation at Overland Expo. All about planning your approach and messaging in social networks and learning how to manage the constant demand for connectivity and content.
3. TM
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• Who you are.
• Where you want to go.
• Who you want to reach.
• What you want from them.
• What you’ll provide them.
• When you can do this.
• How you can do this.
Tame your content: Focus
4. TM
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• Set goals. What?
• Know your audience. Who?
• Identify actions. Do what?
• Have a plan. Where? How?
• Establish a rhythm. When?
Be strategic
6. TM
What should you do?
1. Tell stories.
2. Attract attention.
3. Be visual.
4. Strike an emotional chord.
5. Build your community.
6. Engage in communities.
7. Get reactions and actions.
7. TM
Drive traffic.
1. Frequent messages.
2. Branded messages.
3. Links to destinations.
4. Compelling reasons to click.
5. Calls to action.
32. TM
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Grid: Dates & Times
• Monthly.
• Weekly.
• Daily.
• Multiple times a day.
33. TM
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• Stockpile your assets.
• Set up reminders.
• Archive assets online.
• Link to archives.
• Make templates.
• Create short links.
• Make notes.
Manage your assets.
34. TM
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• Weekly or monthly tabs
• Content dumps
o Repeatables
o Quotes
o Links
o Resources
• Measurement tab
• Template tab
Add Layers to the Grid.
36. TM
Let people subscribe to your email
list from:
o Website
o Facebook Page
o Links on Twitter
o Links on LinkedIn
o Other social networks
Marketing: Email
39. TM
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• Targeted, not scattershot.
• Repeatable, not repetitive.
• In the moment, not spammy.
• Visual, not text-heavy.
• Strategic, not haphazard.
• Flexible, not rigid.
Go with the flow.