Retargeting is one of those marketing tactics that sound intimidating, but it should not be. In this episode of Digital Marketing This Week, we will give you a quick rundown of what retargeting is and how it can help your marketing. We will also give you tips on how to get started on retargeting today. Feel free to share!

1. Episode 30: A Beginners Guide To Retargeting

3. Chris Mercer
• Optimization
• Content Development
• Host of DMTW
• Call me “Mercer” 
Who Am I?

4. This Week’s Focus Topic…

5. Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!

7. Why Should You Care?
Because Today You’ll Get…
• A Better Understanding Of
Retargeting
• Tips On How To Get Started
• A Quick Strategy You Can Put Into
Action Today
• And more…

8. “A Beginners Guide
To Retargeting”

9. What Is Retargeting?

10. What Is Retargeting?
Website:
Tire Shopping
Pixel

11. What Is Retargeting?
Website:
Tire Shopping
Pixel Ad Network
Website:
Blog
Ad For Tires

12. What Is Retargeting?
Website:
Tire Shopping
Pixel:
Google
Pixel:
Facebook
Pixel:
Other Ad
Network

13. What Is Retargeting?
Facebook
Google
Sitescout
Facebook
Gmail
Blog
Your Website

14. How To Setup Retargeting

15. How To Setup Retargeting

16. How To Setup Retargeting

17. How To Setup Retargeting

18. Ways To Use Retargeting
People Who Saw Your Cart
(but didn’t purchase)
People Who Bought Your Product
(but not the upsell)
People Who
Saw A Blog Post

19. Benefits To Retargeting
Pixels Are Free
You DO NOT have to have an active
paid media campaign.
It’s like list building in the cloud!

20. Retargeting =
Segmentation

21. What Was
Your One Idea?
• How To Get Started?
• Ways To Use Retargeting?
• The Facebook Strategy?
• Action Brings Results!

22. Click Here To
Watch The
Recording Of This
Episode