This Social Media Marketing Concept is Very Effective for Andre Lehrer
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Andre Lehrer have used this Social Media Marketing Concept for his SMM projects and it is very effective. Credits to the person who have masterminded this plan.
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This Social Media Marketing Concept is Very Effective for Andre Lehrer
- 1. The social media marketing content concept • Michael Leander • leander@michaelleander.com • mLn@fokusintegrated.com
- 2. For more like this – get newsletter http://michaelleander.com/newsletter.html
- 3. Dictionary definition 3 A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services provide a variety of ways for users to interact.. (and engage and recommend and…)
- 4. THE MORE CONTENT YOU HAVE THE MORE USERS YOU WILL GET. THE MORE USERS YOU HAVE THE MORE CONTENT YOU WILL GET. THE BETTER YOU MATCH CONTENT AND USERS TO USER PROFILES THE MORE USERS AND CONTENT YOU WILL GET. THE EASIER IT IS TO DO TRANSACTIONS THE MORE USERS YOU WILL ATTRACT. EXCLUSIVITY AND BEING SPECIAL IS STILL IN PLAY UNDERSTANDING THE DRIVING FORCES OF COMMUNITIES 4
- 6. Attract attention is NOT the problem for most of us
- 8. Learn about your audience before you develop your content concept • Who/where are they? • What are their interests? • What are their problems? • What sort of bandwidth connection? • What else do they like? Let’ see an example next...
- 9. Eyeballs Channels Target groups Content concept Uniqueness Stories and media Production Creative processes/repurpose Sub concepts Measure success Analytics Conversion ROMI Start with you content concept
- 10. The conventional approach • Add value • Participate in the conversation • Don’t spam • Don’t talk too much about yourself • Beware of frequency of offers vs. value adding info
- 12. Content and publishing processes
- 13. To consider regarding content • Whom is responsible for content? • What is the flow of distribution? • Whom responds to messages/comments? • Whom ignites the conversation and how frequently? • What can we do, what wont we do, what should we avoid, whom makes the decision?
- 14. Fitting into the stream for maximum eyeballs... How and where are people receiving the stream?
- 16. • Campaigns • Attach content to campaign • Measure effect of campaign • Measure effect of content
- 18. THE STREAM MIX
- 20. Videos tutorial coming soon Twitter in 12 minutes per day http://www.twitter.com/michaelleander
- 21. Click here to register now http://www.markedu.com/100