Social Media Marketing at Region 4 by Mandy Volpe Unique Venues

1. {
Social Media
Marketing
Mandy
Volpe
Marke.ng
Manger
uniquevenues.com • 866.266.6857

2. Name your hesitations

3. “80% check their
smart phones before
brushing their teeth”
-IDC Research

4. Where are we going?
uniquevenues.com • 866.266.6857
{
Purpose
Engage
Efficiency
Best Practices
Goals
Content
Ain’t nobody got time for
that!
Make it Happen

5. uniquevenues.com • 866.266.6857
{
Purpose
• Defined
Goals
• Define
who
should
post
– Tone
– Types
of
content
– Pictures
– Links

6. Engage
Create
Wow
Listen

7. “People use the internet
primarily for 2 reasons:
Either to find a solution
to a problem or to be
entertained”
- Jay Baer

8. Be your-selfie

9. There are more
smartphones sold
each year than
there are babies
born

10. uniquevenues.com • 866.266.6857
{Engage
• Branded
Pages
– Color
Scheme
– Pictures
– Messaging
• Respond
and
comment

11. uniquevenues.com • 866.266.6857
{Engage
• Wow
content
– Pictures
– Unique
perspec.ve
– Behind
the
scenes

13. uniquevenues.com • 866.266.6857
{ Engage
• Shareable
• Hashtag
conversa.ons
• Meme’s
• Contests
• Scenery
=
Likes
• Food
=
Shares

14. People are 401%
more likely to follow
you back if you
engage with them
in the comments
quicksprout.com/2012/11/19/the-­‐science-­‐of-­‐instagram-­‐how-­‐to-­‐get-­‐more-­‐followers-­‐and-­‐likes

15. {Everyone is a reporter
uniquevenues.com • 866.266.6857

16. Tap into influencers

18. {What is Trending?
• Free
uniquevenues.com • 866.266.6857
Hashtags
– #accedi
• No
registra.on
required
• Join
the
Conversa.on
– #TBT
– #Weddingwednesday
• Hashtag
commercials
during
SuperBowl

19. { Hashtag The Conversation
February
2014-­‐
Hootsuite
25%
of
all
Superbowl
ads
men.oned
Hashtags
uniquevenues.com • 866.266.6857

20. “You’re either
remarkable or
invisible”
-Seth Godin, Purple Cow

21. STOP:
Name your Big 3!

22. Smartphones
trump DSLR
Camera

23. { Pictures are King
uniquevenues.com • 866.266.6857

24. { Likes vs. Comments Battle
Sta.s.cs
from
Track
Maven:
-­‐ 37
interac.ons
uniquevenues.com • 866.266.6857
per
1,000
followers
-­‐ 97%
likes
vs.
3%
Comments
-­‐ Videos
posted
a^er
9pm

25. Pictures are more
interesting when
there are people in
them

26. {Interesting Pictures
• Backs
uniquevenues.com • 866.266.6857
of
heads
• Photo
releases
• Share
photos

27. { Campaigns
uniquevenues.com • 866.266.6857
• Facebook
Posts
– Ads
• Goal:
$1.00
per
person
• Set
your
max
• Edit
your
descrip.on

28. uniquevenues.com • 866.266.6857
{ Listen
• Twiber:
– Expect
to
be
heard
– Need
it
now
• Hyab
Concierge
app
vs.
phone
Source:
www.hotelnewsnow.com

29. uniquevenues.com • 866.266.6857
{ Instagram
• Hashtags
• Inspire
Ac.on
• Use
Video
• 3
.mes
a
week
• Create
community
– Comment
– Reply
– LISTEN

30. uniquevenues.com • 866.266.6857
{Pinterest
• Long
shelf-­‐life
• Curated
pins
• Authen.c
search
term
driven
• Unique
boards

31. uniquevenues.com • 866.266.6857
{
#uvamc
#gampied
The Best…
• Time
to
post
– Facebook:
Tuesday,
Wednesday
and
Friday
a^ernoon
– Blog:
Monday
morning
and
Thursday
– Twiber:
Lunch
.me
• Way
to
measure
success
• Tag
people

32. {Purchasing Power
uniquevenues.com • 866.266.6857

33. { Pinterest Boards
uniquevenues.com • 866.266.6857
• Use
Pinterest
Boards
for
Case
Studies

34. uniquevenues.com • 866.266.6857
{
• Scheduling
Content
• Measure
Success
• Bye
Unused
Pladorms
• Content
Calendar
• Connect
the
sites
#gampied
Efficiency

35. uniquevenues.com • 866.266.6857
{ The Best
• Google
Analy.cs
– Web
Browser
– Key
Search
Terms

36. uniquevenues.com • 866.266.6857
{ Blogging
• 3
Hyperlinks
• Pictures
• Open
links
in
external
browsers
• Link
to
your
Facebook/Twiber
• Write
like
you
would
search
• Be
consistent

37. uniquevenues.com • 866.266.6857
{Be Flexible

38. Engage
Create
Listen
Wow

39. Spread the Word
uniquevenues.com • 866.266.6857
{
• Links
on
email
• Posters
in
Residence
Halls
• Website
• QR
Codes
• Brochures

40. If you aren’t excited…
No one else will be either
uniquevenues.com • 866.266.6857
{
#uvamc

41. { Questions
@mandyvolpe
@uniquevenues
www.facebook.com/uniquevenues
uniquevenues.com • 866.266.6857