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Digital Marketing This Week Episode 40: A Marketer's Guide To Conversions

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In the 40th Episode of Digital Marketing This Week, we talked about conversions -- probably the holy grail of marketing today. Everybody is talking about conversion rate optimization, but what does it really mean? In this episode, we talked about some low hanging fruits that you can take advantage of to increase your conversion rates.

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Digital Marketing This Week Episode 40: A Marketer's Guide To Conversions

  1. 1. Episode 40: A Marketer’s Guide To Conversions
  2. 2. Chris Mercer • Analytics & Optimization • Content Development • Host of DMTW • Call me “Mercer” Who Am I?
  3. 3. This Week’s Focus Topic…
  4. 4. Have A Question? http://ssm.tips/question Live Chat
  5. 5. Your Goal: • Get ONE Idea • Act On That ONE Idea • Repeat!
  6. 6. Why Should You Care? Because Today You’ll Get… • A framework you can use… • Some ideas on where to start… • “Low Hanging Fruit” • And more…
  7. 7. “A Marketer’s Guide To Conversions”
  8. 8. Conversion Is A Process
  9. 9. Start With A Framework
  10. 10. Start With A Framework
  11. 11. Pain vs Pleasure
  12. 12. Reduce Pain
  13. 13. Reduce Pain
  14. 14. Reduce Pain
  15. 15. Promote Pleasure
  16. 16. Promote Pleasure
  17. 17. Promote Pleasure
  18. 18. Low Hanging Fruit Headlines: Are they congruent?
  19. 19. Low Hanging Fruit Call-To-Action: Is it clear?
  20. 20. Low Hanging Fruit Images: Do they support copy?
  21. 21. Split Testing Tools
  22. 22. Conversions isn’t about convincing. It’s about getting out of the way.
  23. 23. What Was Your One Idea? • Low hanging fruit? • Framework? • Getting out of the way? • Action Brings Results!
  24. 24. Click Here To Watch The Recording Of This Episode

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