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7 Steps to a Social Media Marketing Plan-THE PDF

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Aliza Sherman
Aliza Sherman

This is the companion PDF to this presentation http://www.slideshare.net/alizasherman/7-steps-to-a-social-media-marketing-plan-smmp

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Create a Successful Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman
Why? Who? Where? What? How Much?
Why?
Loyalty
Feedback
Word-of-Mouth
Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.
Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics
Why do you want to use social media?
Who?
Demographics suck
Psychographics rule
Who are you trying to reach?
Where?
blogs micro wikis blogs Social social podcasts networks RSS feeds Media videocasts virtual worlds Tools photo sharing bookmark video sharing sharing content rating
Assets location words people Social Media audio stories video images
Website
Blog
Social Networks
Social Tools
Integration with RSS
Where are you going to reach them?
What?
Grow FFF
Increase WOM
Encourage Sharing
Stimulate Conversations
Drive Actions
What are you going to do with social media tools?
How Much?
Numbers Centric
People Centric
“I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
How are you measuring?
How much is enough?
blogs micro wikis blogs Social social podcasts networks RSS feeds Media videocasts virtual worlds Tools photo sharing bookmark video sharing sharing content rating
Step 1: Objectives attainable marketing measurable
Step 2: Audience online participation primed
Step 3: Assets locate review integrate
Step 4: Tactics appropriate manageable sustainable
Step 5: Big Ideas risky rewarding repeatable
Step 6: Measurement benchmark monitor reporting
Step 7: Rinse, Repeat leverage augment optimize
Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat
“Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak
Listen
Interact
Engage
Where in the world is Aliza Sherman? • @alizasherman on Twitter • facebook.com/alizapilarsherman • linkedin.com/in/alizasherman • www.conversify.net • aliza@conversify.net

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