Handout for the 1/2-day workshop. Slide deck here: http://www.slideshare.net/levyj413/social-media-strategy-mission-tool-metrics-teach

1. Social Media Strategy: Mission, Tool, Metrics, Teach!
First 1 ½ hours Getting into the social media frame of mind: videos and discussion
Next 2 hours Developing a social media strategy for your project: presentation, writing, and sharing
Getting into the social media frame of mind
What feelings do the words "social media" create in you? Write down three words. Be prepared to share one.
What is social media? Be brief.
Social Media Revolution video: points that grabbed you
Information R/evolution video: points that grabbed you
Useful points about each technology
Blogs Business networking
Microblogs RSS
Social networking Mashups
Widgets Idea generation
Wikis Social gaming
Video/photo sharing Virtual worlds
Podcasting Social news
Document sharing Social bookmarking
Contests Location check-ins

2. Developing a social media strategy for your project
Mission: think broadly
What's your mission need or goal?
Who's your target audience?
What are their top tasks online, and how does your mission play into those?
Tools: not just one
What tools or channels will help you most directly serve your mission and your audiences' needs?
Metrics: think direct mission plus spreading the word
What defines success qualitatively for this project? (for example: more people know how to protect themselves)
What can you measure that will describe qualitatively how it's going? How often will you measure? (for example: number
of hospital visits, measured monthly or number of retweets of our key messages every week)
Name one or two specific benchmarks that will tell you whether you're succeeding. (for example: hospital visits decrease
5% in the first year or we get 20 retweets/week after six months)
Teach: help others after you
How will you share what you've learned from this project in your own organization?
How will you share what you've learned beyond your organization?
Resources
Accompanying slide deck: http://www.slideshare.net/levyj413/social-media-strategy-mission-tool-metrics-teach
Jeffrey Levy
Twitter: http://twitter.com/levyj413
Slideshare: http://slideshare.net/levyj413
Infrequent blog: http://www.govloop.com/profiles/blog/list?user=28e2wynnsadv3
(I'm on LinkedIn, but check in only every several months)
(I'm on Facebook, but for personal sharing, not related to work)
Social media for beginners: Jeffrey Levy blog post linking to resources, including today's videos:
http://www.govloop.com/profiles/blogs/social-media-resources-for-beginners
Govloop: social network for people in and around gov't (just crossed 50,000 members): http://govloop.com
List of many gov't and private-sector social media policies:
http://govsocmed.pbworks.com/w/page/15060450/Web%202%200%20Governance%20Policies%20and%20Best%20Pra
ctices