More Related Content Similar to 7 steps to a social media marketing plan (SMMP) (20) More from Aliza Sherman (20) 7 steps to a social media marketing plan (SMMP) 1. Create a Successful Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman 12. Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket. 13. Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics 24. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis 43. “ I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman 47. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis 56. “ Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak