The 7 Ways to Use
Social Media to Create and Promote Buzz- Worthy Events

Jay Baer Social Media Strategy
www.convinceandconvert.com @jaybaer

Social Media is Pervasive

7 Ways Social Media Stretches
Events

1. Engage
Event Here

panelpicker.sxsw.co
m

crowdcampaign.com

tweetpoll.com or polldaddy.com

2. Intrigue

facebook.com/event
s

eventbrite.com

upcoming.org

linkedin.com

Your Most Important Attendee

slideshare.net

linkedin.com

google.com/adwords

youtube.com/t/advertising

3. Invigorate

onlinemarketingsummit.com

Speaker Content Contributions

Aggregated Blog of Speaker Posts
netvibes.com

The New Press Release
pitchengine.com

Collect Social Data From Registrants

Social Anthropology
flowtown.com

Twitter Lists of Attendees (speakers)

4. Integrate

Pick a Hash Tag

Have a Tweet Up

Make a Twitter Wall
tweetwally.com

Keep It Interesting
Every Minute

Hyper-local Info and Promotion

5. Inform

Text Message Voting And Session
Reviews

QR Codes - Not Ready
Yet - But Soon

6. Propagate

Live Video Streaming
ustream.tv

Micro/Mobile Video
qik.com
12seconds.tv

Photo Streaming

Podcasts and Twaud.io

7. Aggregate

Upload Presentations

Provide Twitter Transcription
sessiontweets.com

Reward Content

7 Ways to Use Social
Media for Events 39 Tactics Nearly All Free

Are You Ready to Turn
Attendees Into Fans?

Jay Baer Social Media Strategy
www.convinceandconvert.com @jaybaer http://tinyurl.com/jaybaer