Questionnaire research analysis

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Questionnaire research analysis

  1. 1. QUESTIONNAIRE RESEARCH ANALYSIS
  2. 2. This is my questionnaire. For find out my results I questioned around about 20 people all from different ages between the ages of 13-27+. I have chosen toquestion these ages because it’s a mix of different ages so I can find my established target audience. The questions I have chosen to ask are all varied andappropriate from my music magazine but also they are quite in-depth questions so I am able to create asuccessful magazine based on my audiences wants and needs.
  3. 3. AUDIENCEFrom my questionnaire the most popular age group was 16-18 yearsold with a mix gender because both genders were popular amongst the audience I asked. As my target audience is going to be 16-18years old they will be in education still which is why the question of ‘Where do you read magazines?’ the most popular answer was athome school or college. This I think is interesting because they will need somewhere which is accessible for them to buy magazines without having going out of their way to buy them. Also, because they are students the price of my magazine will have to be something which I will need to take in consideration as it needs to be a reasonable price as they are students and won’t have much money to spend on magazines in comparison to older working people who have more money to spend on magazines.
  4. 4. WHAT THEY LIKE TO SEE When asking questions on what my audience like the see in their magazines they read the most popular thing which encourages them to buy a music magazine is the exclusive content. Exclusive content is something which will need to be kept up to date constantly as the news is always changing to my magazine will have to be always on the ball. They would also like to see interviews on double page spreads. My main competitor which I have foundout from my questionnaire is that Rock Sound is the most well read magazineout of all the people I analysed. Rock Sound has got the same target audience that I have but also they provide freebies monthly. From my questionnaire I have found out that my student audience of 16-18 years old would spend at most £2, this is how I will eliminate my competitor Rock Sound cos as itstands Rock Sound charge £5 per magazine. Rock Sound is a magazine which is purely Rock music. When I surveyed my audience another popular music genre was the music genre hardcore.
  5. 5. OVERALL Overall I think my questionnaire has definitely helped me work out what I need to produce for my musicmagazine and how to go about making it as successful as possible. Things I will need to consider when creating my music magazine is that because my audience is a mixed audience I will need to think about my colour scheme appealing to both males and females. My questionnaire has helped me greatly work out what I need to do and how to go about it.

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