NHPC New Media Plenary
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Director Miguel Gomez presented on the plenary panel at the 2009 National HIV Prevention Conference in Atlanta, Georgia, “Advances in HIV Prevention Science and Technology”. The AIDS.gov ...

Director Miguel Gomez presented on the plenary panel at the 2009 National HIV Prevention Conference in Atlanta, Georgia, “Advances in HIV Prevention Science and Technology”. The AIDS.gov presentation focused on how the HIV community can adopt new media tools to further their work. Miguel said, “we have a responsibility to learn about new media—to learn what clients are doing online, what new media is, and how to fit it into our overall HIV prevention planning.”

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  • Note: mention something about understanding individual sexual health risk
  • Notes about active blogs. Get to the blog stakeholders. Find NYT article Add old justin image and bloggers unite
  • Support each other

NHPC New Media Plenary NHPC New Media Plenary Presentation Transcript

  • Free help with experts! New Media Lab Visit Hyatt Room 219 Meet one-on-one with experts
  • HIV & New Media What we know. What it is. And can it help? Miguel Gomez Director, AIDS.gov Office of HIV/AIDS Policy U.S. Department of Health and Human Services
  • Reviewed almost 1,000 of your website homepages
  • AUGUST 2009
      • Twitter
      • Text Messages
      • Social Media Lab – Room 219
      • Video
      • Blogging
      • Social Network Site
      • New Media Sessions
  • WHAT WE KNOW ABOUT you, your clients, on the internet…
    • “ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”
    Adapted from Price Waterhouse quote
    • 8 in 10 adults in the U.S. use the Internet.
    • 18-29 year olds online: 92%
    • Adults 65+ years: 42%
    • Latinos: 56% African Americans: 67%
    Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf . Accessed 8/21/09 “ Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx . Accessed 8/21/09.
    • 48% of African American adults and 47% of Latino adults go online using a mobile device .
    • 28% of Whites do .
    Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx . Accessed 8/21/09
  • Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What are people doing when they are online? 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
  • WHAT WE KNOW ABOUT you, your clients, looking for online health information...
    • 150 million U.S. adults have gone online to look for health information .
    • (that’s 66% of all adults and 81% of those online)
    “ Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc ., 2008. Available at: http:// www.harrisinteractive.com/harris_poll/index.asp?PID =937 . Accessed 1/27/09.
  • 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx . Updated 2009. Accessed July 25, 2009.
  • Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info. 3% say they have been harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
  • You, your clients, being social/having a conversation…
    • 60% of e-patients access user-generated content related to health.
    • 53% of e-patients consult Wikipedia.
    • 20% of e-patients post or share content.
    Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
  • Patients Sharing & Learning
  • Embrace & celebrate opportunities.
  • And it makes people happy.
  • Obligation to
  • Challenges
    • To understand…
    • how Americans access health information online
    • what is new media
    • the role of new media
  • “ Don’t give me 1 > thing 2 do!”
  • Amazing New Directions
  • What is new media?
  • Power was here...
  • Now it’s here.
  • NEW MEDIA IS… a conversation, levels the playing field, it’s social , trusted, & user-generated.
  • The field is crowded… RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
  • Let’s look at some examples…
  • Blogs
  • 1.5 million new blog posts are created every day. http:// technoratimedia.com
  • Twitter
    • Yesterday, 18,977 tweets were sent every minute.
    www.tweespeed.com
  • Video Sharing Chicago AIDS Foundation
  • Every minute, 10 hours of video is uploaded to YouTube. http:// www.youtube.com/t/fact_sheet
  • Mobile
    • Text messages > voice calls.
    • 88% of American’s own a cell phone
    • 50% of mobile users send text messages (30% send daily).
    • Average text message read within 15 minutes .
    • Little to no “spam”!
    Distributive Networks
  • Social Network Sites
  • Did I mention… New Media Lab Visit Hyatt Room 219 Meet one-on-one with experts
  • Will it help?
  • It’s about the message.
  • It’s about your clients.
  • It’s about the planning.
  • Will it help you manage?
  • It’s cost effective.
  • It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
  • Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
  • Delivering Content to Other Sites Thanks CDC!
  • From www.edelman.com
  • Help is available! www.cdc.gov/socialmedia
  •  
  • Who are we?
  • H1N1 Webinar September 1, 2009 Register at AIDS.gov
  • Stay Connected! Miguel Gomez Miguel.Gomez@HHS.gov AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.myspace.com/AIDSgov CDC eHealth Data Briefs www.CDC.gov/healthmarketing/ehm/databriefs HHS Center for New Media www.newmedia.HHS.gov