The document promotes a New Media Lab event featuring one-on-one consultations with experts on health information access through new media. It highlights significant statistics about online health information usage, including that 66% of U.S. adults have sought health information online, with mobile access growing rapidly. The content emphasizes the importance of adapting to new media tools for effective health communication and engagement with clients.

1. Free help with experts! New Media Lab Visit Hyatt Room 219 Meet one-on-one with experts

2. HIV & New Media What we know. What it is. And can it help? Miguel Gomez Director, AIDS.gov Office of HIV/AIDS Policy U.S. Department of Health and Human Services

3. Reviewed almost 1,000 of your website homepages

4. AUGUST 2009 Twitter Text Messages Social Media Lab – Room 219 Video Blogging Social Network Site New Media Sessions

5. WHAT WE KNOW ABOUT you, your clients, on the internet…

6. “ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.” Adapted from Price Waterhouse quote

7. 8 in 10 adults in the U.S. use the Internet. 18-29 year olds online: 92% Adults 65+ years: 42% Latinos: 56% African Americans: 67% Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf . Accessed 8/21/09 “ Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx . Accessed 8/21/09.

8. 48% of African American adults and 47% of Latino adults go online using a mobile device . 28% of Whites do . Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx . Accessed 8/21/09

9. Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What are people doing when they are online? 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest

10. WHAT WE KNOW ABOUT you, your clients, looking for online health information...

11. 150 million U.S. adults have gone online to look for health information . (that’s 66% of all adults and 81% of those online) “ Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc ., 2008. Available at: http:// www.harrisinteractive.com/harris_poll/index.asp?PID =937 . Accessed 1/27/09.

12. 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx . Updated 2009. Accessed July 25, 2009.

13. Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info. 3% say they have been harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09

14. You, your clients, being social/having a conversation…

15. 60% of e-patients access user-generated content related to health. 53% of e-patients consult Wikipedia. 20% of e-patients post or share content. Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09

16. Patients Sharing & Learning

17. Embrace & celebrate opportunities.

18. And it makes people happy.

19. Obligation to

20. Challenges To understand… how Americans access health information online what is new media the role of new media

21. “ Don’t give me 1 > thing 2 do!”

22. Amazing New Directions

23. What is new media?

24. Power was here...

25. Now it’s here.

26. NEW MEDIA IS… a conversation, levels the playing field, it’s social , trusted, & user-generated.

27. The field is crowded… RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets

28. Let’s look at some examples…

29. Blogs

30. 1.5 million new blog posts are created every day. http:// technoratimedia.com

31. Twitter

32. Yesterday, 18,977 tweets were sent every minute. www.tweespeed.com

33. Video Sharing Chicago AIDS Foundation

34. Every minute, 10 hours of video is uploaded to YouTube. http:// www.youtube.com/t/fact_sheet

35. Mobile

36. Text messages > voice calls. 88% of American’s own a cell phone 50% of mobile users send text messages (30% send daily). Average text message read within 15 minutes . Little to no “spam”! Distributive Networks

37. Social Network Sites

38. Did I mention… New Media Lab Visit Hyatt Room 219 Meet one-on-one with experts

39. Will it help?

40. It’s about the message.

41. It’s about your clients.

42. It’s about the planning.

43. Will it help you manage?

44. It’s cost effective.

45. It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets

46. Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel

47. Delivering Content to Other Sites Thanks CDC!

48. From www.edelman.com

49. Help is available! www.cdc.gov/socialmedia

51. Who are we?

52. H1N1 Webinar September 1, 2009 Register at AIDS.gov

53. Stay Connected! Miguel Gomez Miguel.Gomez@HHS.gov AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.myspace.com/AIDSgov CDC eHealth Data Briefs www.CDC.gov/healthmarketing/ehm/databriefs HHS Center for New Media www.newmedia.HHS.gov