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NHPC New Media Plenary

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    Note: mention something about understanding individual sexual health risk

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    NHPC New Media Plenary - Presentation Transcript

    1. Free help with experts! New Media Lab Visit Hyatt Room 219 Meet one-on-one with experts
    2. HIV & New Media What we know. What it is. And can it help? Miguel Gomez Director, AIDS.gov Office of HIV/AIDS Policy U.S. Department of Health and Human Services
    3. Reviewed almost 1,000 of your website homepages
    4. AUGUST 2009
        • Twitter
        • Text Messages
        • Social Media Lab – Room 219
        • Video
        • Blogging
        • Social Network Site
        • New Media Sessions
    5. WHAT WE KNOW ABOUT you, your clients, on the internet…
      • “ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”
      Adapted from Price Waterhouse quote
      • 8 in 10 adults in the U.S. use the Internet.
      • 18-29 year olds online: 92%
      • Adults 65+ years: 42%
      • Latinos: 56% African Americans: 67%
      Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf . Accessed 8/21/09 “ Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx . Accessed 8/21/09.
      • 48% of African American adults and 47% of Latino adults go online using a mobile device .
      • 28% of Whites do .
      Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx . Accessed 8/21/09
    9. Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What are people doing when they are online? 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
    10. WHAT WE KNOW ABOUT you, your clients, looking for online health information...
      • 150 million U.S. adults have gone online to look for health information .
      • (that’s 66% of all adults and 81% of those online)
      “ Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc ., 2008. Available at: http:// www.harrisinteractive.com/harris_poll/index.asp?PID =937 . Accessed 1/27/09.
    12. 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx . Updated 2009. Accessed July 25, 2009.
    13. Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info. 3% say they have been harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
    14. You, your clients, being social/having a conversation…
      • 60% of e-patients access user-generated content related to health.
      • 53% of e-patients consult Wikipedia.
      • 20% of e-patients post or share content.
      Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
    16. Patients Sharing & Learning
    17. Embrace & celebrate opportunities.
    18. And it makes people happy.
    19. Obligation to
    20. Challenges
      • To understand…
      • how Americans access health information online
      • what is new media
      • the role of new media
    21. “ Don’t give me 1 > thing 2 do!”
    22. Amazing New Directions
    23. What is new media?
    24. Power was here...
    25. Now it’s here.
    26. NEW MEDIA IS… a conversation, levels the playing field, it’s social , trusted, & user-generated.
    27. The field is crowded… RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
    28. Let’s look at some examples…
    29. Blogs
    30. 1.5 million new blog posts are created every day. http:// technoratimedia.com
    31. Twitter
      • Yesterday, 18,977 tweets were sent every minute.
      www.tweespeed.com
    33. Video Sharing Chicago AIDS Foundation
    34. Every minute, 10 hours of video is uploaded to YouTube. http:// www.youtube.com/t/fact_sheet
    35. Mobile
      • Text messages > voice calls.
      • 88% of American’s own a cell phone
      • 50% of mobile users send text messages (30% send daily).
      • Average text message read within 15 minutes .
      • Little to no “spam”!
      Distributive Networks
    37. Social Network Sites
    38. Did I mention… New Media Lab Visit Hyatt Room 219 Meet one-on-one with experts
    39. Will it help?
    40. It’s about the message.
    41. It’s about your clients.
    42. It’s about the planning.
    43. Will it help you manage?
    44. It’s cost effective.
    45. It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
    46. Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
    47. Delivering Content to Other Sites Thanks CDC!
    48. From www.edelman.com
    49. Help is available! www.cdc.gov/socialmedia
    50.  
    51. Who are we?
    52. H1N1 Webinar September 1, 2009 Register at AIDS.gov
    53. Stay Connected! Miguel Gomez Miguel.Gomez@HHS.gov AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.myspace.com/AIDSgov CDC eHealth Data Briefs www.CDC.gov/healthmarketing/ehm/databriefs HHS Center for New Media www.newmedia.HHS.gov

    + AIDS.gov, Office of HIV/AIDS Policy, U.S. Department of Health and Human ServicesAIDS.gov, Office of HIV/AIDS Policy, U.S. Department of Health and Human Services, 2 months ago

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