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The Mobile, Social Present
(and what it means for the future)

         @SusannahFox
         @PewInternet



                           PewInternet.org
Mobile
• 85% of U.S. adults own a cell phone (half own
  smartphones)
• 31% of cell phone owners look up health info on their
  phones (esp. true among Latinos and African Americans)
• 1 in 5 smartphone owners has a health app
• Most popular health app categories:
   –   Exercise/fitness
   –   Diet/food
   –   Weight
   –   Watch out for outliers, though


              Pew Internet/California HealthCare Foundation survey   @SusannahFox   2
Pew Internet surveys   @SusannahFox   3
Social
• 85% of U.S. adults use the internet
• 66% of internet users say they use a social
  networking site like Facebook or LinkedIn
• Search is still the starting point for 8 in 10 internet
  users looking for health information
• 1 in 5 internet users have gone online to find
  someone who shares their health concerns (1 in 4 of
  those who live with a chronic condition)


           Pew Internet/California HealthCare Foundation survey   @SusannahFox   4
How HIV organizations use new media:
  • 87% to provide information

  • 85% to promote their own organization

  • 79% to encourage behavior change

  • 71% to engage with clients


                     - National Minority AIDS Council 2012 survey

                                                    @SusannahFox    5
THANK YOU!
Susannah Fox
Pew Internet & American Life Project
http://pewinternet.org
sfox@pewinternet.org
@SusannahFox


                                       6

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The Mobile Social Present

  • 1. The Mobile, Social Present (and what it means for the future) @SusannahFox @PewInternet PewInternet.org
  • 2. Mobile • 85% of U.S. adults own a cell phone (half own smartphones) • 31% of cell phone owners look up health info on their phones (esp. true among Latinos and African Americans) • 1 in 5 smartphone owners has a health app • Most popular health app categories: – Exercise/fitness – Diet/food – Weight – Watch out for outliers, though Pew Internet/California HealthCare Foundation survey @SusannahFox 2
  • 3. Pew Internet surveys @SusannahFox 3
  • 4. Social • 85% of U.S. adults use the internet • 66% of internet users say they use a social networking site like Facebook or LinkedIn • Search is still the starting point for 8 in 10 internet users looking for health information • 1 in 5 internet users have gone online to find someone who shares their health concerns (1 in 4 of those who live with a chronic condition) Pew Internet/California HealthCare Foundation survey @SusannahFox 4
  • 5. How HIV organizations use new media: • 87% to provide information • 85% to promote their own organization • 79% to encourage behavior change • 71% to engage with clients - National Minority AIDS Council 2012 survey @SusannahFox 5
  • 6. THANK YOU! Susannah Fox Pew Internet & American Life Project http://pewinternet.org sfox@pewinternet.org @SusannahFox 6