This document outlines a webinar series about older adults and their engagement with social media, particularly in relation to health information for individuals living with HIV/AIDS. It highlights the importance of internet accessibility and usability for seniors while providing guidelines for effective social media use tailored to their needs. The document also includes resources, examples of online platforms, and upcoming webinars focused on the aging HIV population and social media access.

1. Using Social Media Older Adults, HIV and Online Resources webinar series Alanna Costelloe-Kuehn, Health Specialist Older Adults Technology Services (OATS) Supported by ACRIA

2. Agenda Older adults, health and the Internet Introduction to social media Blogs Facebook Twitter YouTube Keeping track

3. Aging & The Internet By 2015, over 50% of people living with HIV/AIDS will be 50 years of age or older 8 in 10 internet users have looked online for health information Having a chronic disease significantly increases an internet user’s likelihood to blog or contribute to an online discussion or listserv about health Online resources expand access and protect anonymity

4. Boomers In 2 years, boomers will begin to age into the 65+ demographic Younger baby boomers are most likely to have searched online for prescription drug information Health seeking online is one of the only areas that boomers dominate over other generations Higher Internet skills

5. Older Adults & the Internet SOURCES: www.cnn.com | www.pewinternet.org | www.royalpingdom.com

6. Program Planning Don’t forget! Email Pamphlets/ booklets

7. Web Usability Additional Features for the Web Clear explanations No flashing images or distractions High contrast Step-by-step navigation Highlighted text (hyperlinks) in color Click HERE to Win!!!!!

8. Keep It Simple Use simple words Limit content to “need to know” Aim for 3 rd to 5 th grade level Rewrite/Paraphrase statistics; make them relevant to the reader/audience Promote an action: What do you want the reader/client to do? Utilize designs that help readability

10. Exercise 1: Usability Evaluation Take a look at the following websites and evaluate their usability: http://www. healthandage .com/ http: //familydoctor .org/ http: //nihseniorhealth . gov/ http://www. worldglaucoma .org/ http://www. wellzone .org/ http://www. aarp .org/health/

11. Social Media: What is it? Social media are media for social interaction, using highly accessible and scalable publishing techniques Social media use web-based technologies to transform and broadcast media monologues into social media dialogues Source: Wikipedia, downloaded 09/22/2010

12. Social Media Dos and Don’ts Keep it current Show and tell Link back Develop community Share control Participate Respect privacy Keep it simple Don’t overload your audience Don’t forget Don’t do too much too fast

13. Social Media: Many Platforms Blogs Facebook Twitter YouTube And … Social Media Platforms

14. Web Log Blogs are “dynamic” websites Frequently updated text, pictures and video posts listed in reserve chronological order Interactional Variety of ‘authors’ A blog can serve as an informal narrative or commentary in pairing with more static text on an organizational website

15. Blogs Housing Works’ blog http://www.housingworks.org/blogs/detail/graphic-nyc-video-has-aids-community-divided/ Huffington Post blog http://www.huffingtonpost.com/sean-strub/its-never-just-hiv_b_804438.html Mark S. King’s blog “My Fabulous Disease“ http://marksking.com/my-fabulous-disease/five-things-about-hiv-theyre-not-telling-you/

16. Content Control Moderate blogs “ Comments are moderated, and will not appear until the author has approved them” Ban anonymous comments WordPress Checker

17. Social networking website Personal pages Organizations’ fan pages Organizations’ group pages Close to 150 million active U.S. members (and over 500 million worldwide) http://www. checkfacebook .com/ Accessible by web browser and smart phone apps

18. Older adults using social networks nearly doubled in the past year Keeping in touch with family and friends Older Adults & Facebook http://www. checkfacebook .com/

19. Facebook Pages Many organizations maintain pages on Facebook including the LGBT Center in New York City, the CDC and AARP Pages by organization or by campaign NYC Dept of Health and Mental Hygiene ( http://www.nyc.gov/html/doh/html/home/home.shtml) CDC ( http://www.facebook.com/CDC?v=app_7146470109#!/CDC)

20. Fan Page vs Group Page Fan Page http://www.facebook.com/pages/PitchBlak-Brass-Band/117382818321547#!/pages/Brooklyn-Sewing-Collective/122593047801359 Group Page http://www.facebook.com/home.php#!/home.php?sk=group_131736026881654&ap=1

21. Twitter Micro-blogging with 140 characters or less 175 million registered users worldwide Provide quick updates or links to followers Mobile market Twitter basics ( http://support.twitter.com/groups/31-twitter-basics) Following Searching #hashtags (hashtags.org) New Twitter

22. Tweeters, Twitterers and Twits Housing Works http://twitter.com/#!/housingworks CDC http://twitter.com/#!/who_to_follow/search/CDC

23. Video sharing website Available at youtube.com or embed on site Videos can convey information in ways that text on a website cannot

24. YouTube CDC channel http://www.youtube.com/user/CDCStreamingHealth?ob=0 AIDS.gov channel youtube.com/aidsgov ACRIA vision's channel http://www.youtube.com/user/ACRIAvision NYC Health http://www.youtube.com/user/NYCHealth Sex and the Seniors video http://www.youtube.com/watch?v=ipW_j4La0oE

25. The oldest adults in the U.S. (age 65+) are among the least likely to have high-speed access. (Just 31% have broadband at home).

26. Drawing & Monitoring Traffic Embedding social media into your site RSS feeds Hoot Suite Maintaining Tracking traffic http://bit.ly/ Google Analytics

27. Newsletters Email Providers Myemma.com Mailchimp.com Realmagnet.com Mail-Bots.com

28. www.techsoup.org/

29. Upcoming Webinars The Aging HIV Population Thursday, March 10th at 3pm Accessing and Using Social Media Thursday, March 3rd at 1pm Visit www. seniorplanet .org/olderadultshiv to see full webinar schedule

30. Discussion To ask a question you can: Ask by audio Send you question via chat Email your question to [email_address] This webinar and the rest of the series will be available to download at www. seniorplanet .org/olderadultshiv