Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links. Experience level: Intermediate Target audience: Other Niche/vertical: SEO Wil Reynolds, Associate, SEER (Twitter @wilreynolds)

1. Wil Reynolds SEER Interactive @wilreynolds

2. Link Building Successes & Failures

3. Failures First

4. Build Good Content Get Authority Links Rank Well

5. Does this sound like solid SEO advice to you?

6. Well it is…kinda

7. Fallacy of Authority Links

8. Client who has links from

13. These are my ex’s

15. What did we do w/ such great links in place? Tweaked anchor text Pressed for outbound links Social promotion of these pieces

16. What did we get for all that hard work?

17. FLAT rankings

18. Large Press Mentions Failed Because…

19. #1 Anchor text was hard to get, when we did get it…

20. #2 Authority sites archive HORRIBLY, thus burying our links, but at least we had a link…

21. #3 These sites want page views so they do this…

22. Pagination! = Link juice zapper Link Misers! = No soup for you No ad = No “linky links”

23. How Link Juice Gets Lost

24. Big Publisher Can I get a link please? I’ll send you my media kit

25. Just broke 1st page 2 months ago, after 8 months So how did we do it?

26. We shifted strategy BIG TIME Deep dive on competitors (coming up soon)

27. Second Failure Lonely Fall

28. Lack of Pre-reciprocation

29. Don’t wait until you need social promotion of your work to promote others work

30. Build up your Karma Bank

31. So someone lends you a helping hand

32. How to help people…today Search.twitter.com RSS + Greasemonkey script

33. How to help people…today

34. Or…this sneaky idea

36. Down

37. Broken

38. Offline

39. :(

40. Sucks

42. How to help people…today be sneaky

43. Before you need RT’s, links, social pushes on your content… Try helping others!

44. @GarrettFrench ontolo.com/link-building-book AFFSUMMIT20

45. Don’t beg for RT’s and promotion Make real relationships!

46. Now lets talk about the wins!

47. Do you know what kind of links you need to win?

48. Press Releases Reciprocals Anchor Text Sitewides High Authority Directories Guest Posts Homepage Articles Forums

49. Do you do all of them and pray something works?

50. Success #1

51. Analyzing the ranking factors of the top 10

52. Majestic SEO Not showing value of links, remember that!

54. Exact anchor text

55. Phrase anchor text

56. Domain age

57. Delicious tags

58. Avg Domain Auth

62. % Anchor text vs Brand Links

63. Are you trending out your % of targeted anchor text Vs The top 10? Client who is at 29% the average of the top 10 is 2.5%

64. Un – Natural Link Profile Still worked…

66. Run a phrase match on your targeted keyword

67. Calculate the % of overall links

68. Compare your site vs. the top 10

69. Compare your site vs. the top 10 (avg)

71. Build a widget

73. Start here…

75. How are you getting beat? Review metrics for the top 10 Get ideas, execute on them Link SMART!

76. Giving away a spreadsheet that calculates this for you Link coming

77. Success #2 Finding broken link magnets

78. Google “Termite Resources”

80. There’s no better time to ask for a link than at the same time you are letting a webmaster know about broken links on their site Google for .edus only – gives even more valuable links

81. Link to the tool: https://addons.mozilla.org/en-US/firefox/addon/532

82. There are a TON of these link opps out there! Find an old resource with a bunch of broken links to it

83. Rebuild the resource And then go tell everyone the old resource is broken, but you’ve got a new one…

84. Delicious is tool of choice

86. Lifehack

87. Tip

88. Resource

90. Run a broken link checker here

91. Sloppy Competitors Success #3

92. Sloppy Competitors Go to pg 10+ on Google results and put them into OSE (these are often the people who gave up on optimization)

95. Look at backlinks

96. Contact webmasters

97. Remind them about your service

99. Resource Lists / Directories After you find broken links, find all the sites linking to that site / asset. Let them know they are linking to a broken resource.

100. Success #4

101. Find opportunity with suggest Look at existing results

102. Find opportunity with suggest as a way to build content

104. Low value content

105. STILL received links from some decent sites

106. Re-do the asset

109. Sign up for OSE

110. Sign up for Majestic SEO

111. Get a book on Excel

112. Aggregate your competitors top metrics

113. Create graphs / conditional formats to alert you to trends

114. Start finding industry sites that have broken links

116. Who’s linking to competitor 404 pages?

117. Use Google Suggest to find content opportunities

118. Install twitter / Google results

119. Subscribe to twitter feeds to find opportunities to help people

121. Wil Reynolds SEER Interactive @wilreynolds

122. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for Link Building Victories and F...