Link Building Victories and Failures
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Link Building Victories and Failures

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Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links....

Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links.

Experience level: Intermediate
Target audience: Other
Niche/vertical: SEO

Wil Reynolds, Associate, SEER (Twitter @wilreynolds)

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Link Building Victories and Failures Presentation Transcript

  • 1. Wil Reynolds
    SEER Interactive
    @wilreynolds
  • 2. Link Building
    Successes
    &
    Failures
  • 3. Failures First
  • 4. Build Good Content
    Get Authority Links
    Rank Well
  • 5. Does this sound like solid SEO advice to you?
  • 6. Well it is…kinda
  • 7. Fallacy of Authority Links
  • 8. Client who has links from
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. These are my ex’s
  • 14.
  • 15. What did we do w/ such great links in place?
    Tweaked anchor text
    Pressed for outbound links
    Social promotion of these pieces
  • 16. What did we get for all that hard work?
  • 17. FLAT rankings
  • 18. Large Press Mentions Failed
    Because…
  • 19. #1
    Anchor text was hard to get, when we did get it…
  • 20. #2
    Authority sites archive HORRIBLY, thus burying our links, but at least we had a link…
  • 21. #3
    These sites want page views so they do this…
  • 22. Pagination!
    =
    Link juice zapper
    Link Misers!
    =
    No soup for you
    No ad
    =
    No “linky links”
  • 23. How Link Juice Gets Lost
  • 24. Big Publisher
    Can I get a link please?
    I’ll send you my media kit
  • 25. Just broke 1st page 2 months ago, after 8 months
    So how did we do it?
  • 26. We shifted strategy BIG TIME
    Deep dive on competitors (coming up soon)
  • 27. Second Failure
    Lonely Fall
  • 28. Lack of
    Pre-reciprocation
  • 29. Don’t wait until you need social promotion of your work to promote others work
  • 30. Build up your Karma Bank
  • 31. So someone lends you a helping hand
  • 32. How to help people…today
    Search.twitter.com
    RSS
    +
    Greasemonkey script
  • 33. How to help people…today
  • 34. Or…this sneaky idea
  • 35. Or…this sneaky idea
    Competitor name +
    • Frustrated
    • 36. Down
    • 37. Broken
    • 38. Offline
    • 39. :(
    • 40. Sucks
    • 41. *&$#!@&*
  • How to help people…today be sneaky
  • 42. How to help people…today be sneaky
  • 43. Before you need RT’s, links, social pushes on your content…
    Try helping others!
  • 44. @GarrettFrench
    ontolo.com/link-building-book
    AFFSUMMIT20
  • 45. Don’t beg for RT’s and promotion
    Make real relationships!
  • 46. Now lets talk about the wins!
  • 47. Do you know what kind of links you need to win?
  • 48. Press Releases
    Reciprocals
    Anchor Text
    Sitewides
    High Authority
    Directories
    Guest Posts
    Homepage
    Articles
    Forums
  • 49. Do you do all of them and pray something works?
  • 50. Success #1
  • 51. Analyzing the ranking factors of the top 10
  • 52. Majestic SEO
    Not showing value of links, remember that!
  • 53. The hard way
    • % anchor text
    • 54. Exact anchor text
    • 55. Phrase anchor text
    • 56. Domain age
    • 57. Delicious tags
    • 58. Avg Domain Auth
    • 59. # of links with PR over 6
  • My tool of choice
    OPEN SITE EXPLORER (free)
  • 60.
  • 61.
  • 62. % Anchor text vs Brand Links
  • 63. Are you trending out your % of targeted anchor text
    Vs
    The top 10?
    Client who is at 29% the average of the top 10 is 2.5%
  • 64. Un – Natural
    Link Profile
    Still worked…
  • 65. How do I know what’s un-natural?
    • Pull the data into excel
    • 66. Run a phrase match on your targeted keyword
    • 67. Calculate the % of overall links
    • 68. Compare your site vs. the top 10
    • 69. Compare your site vs. the top 10 (avg)
    • 70. Anchor text, # of links, root domains / links etc.
  • Tips on how to get your anchor text
    • Build a microsite named w/ your target anchor text
    • 71. Build a widget
    • 72. Buy a domain with the exact anchor text and move your site
  • Too advanced?
  • 73. Start here…
  • 74.
  • 75. How are you getting beat?
    Review metrics for the top 10
    Get ideas, execute on them
    Link SMART!
  • 76. Giving away a spreadsheet that calculates this for you
    Link coming
  • 77. Success #2
    Finding broken link magnets
  • 78. Google
    “Termite Resources”
  • 79.
  • 80. There’s no better time to ask for a link than at the same time you are letting a webmaster know about broken links on their site
    Google for .edus only – gives even more valuable links
  • 81. Link to the tool:
    https://addons.mozilla.org/en-US/firefox/addon/532
  • 82. There are a TON of these link opps out there!
    Find an old resource with a bunch of broken links to it
  • 83. Rebuild the resource
    And then go tell everyone the old resource is broken, but you’ve got a new one…
  • 84. Delicious is tool of choice
  • 85. Broken link fishing
    Your subject +
    • Calculator
    • 86. Lifehack
    • 87. Tip
    • 88. Resource
    • 89. List
  • 90. Run a broken link checker here
  • 91. Sloppy Competitors
    Success #3
  • 92. Sloppy Competitors
    Go to pg 10+ on Google results and put them into OSE
    (these are often the people who gave up on optimization)
  • 93.
  • 94. Sloppy Competitors
    Use OSE (FREE)
    • Find 404’s
    • 95. Look at backlinks
    • 96. Contact webmasters
    • 97. Remind them about your service
    • 98. Or rebuild the resource
  • Resource Lists / Directories
    DMOZ (download)
    Yahoo Directory
    On topic Directories
  • 99. Resource Lists / Directories
    After you find broken links, find all the sites linking to that site / asset.
    Let them know they are linking to a broken resource.
  • 100. Success #4
  • 101. Find opportunity with suggest
    Look at existing results
  • 102. Find opportunity with suggest as a way to build content
  • 103.
    • #1 result - Adsense Site
    • 104. Low value content
    • 105. STILL received links from some decent sites
    • 106. Re-do the asset
    • 107. Culinary school scholarships
  • Building a Link Plan
    Action Steps
  • 108.
    • Stop Building Links
    • 109. Sign up for OSE
    • 110. Sign up for Majestic SEO
    • 111. Get a book on Excel
    • 112. Aggregate your competitors top metrics
    • 113. Create graphs / conditional formats to alert you to trends
    • 114. Start finding industry sites that have broken links
    • 115. Look for un-natural link building patterns
    • Review your competitors top best link magnets, can you do it one better?
    • 116. Who’s linking to competitor 404 pages?
    • 117. Use Google Suggest to find content opportunities
    • 118. Install twitter / Google results
    • 119. Subscribe to twitter feeds to find opportunities to help people
    • 120. Subscribe to my blog / follow me on twitter 
  • Pickwilsbrain.com
    (1200 categorized SEO resources)
    Youtube.com/wilreynolds
    Wil Reynolds
    SEER Interactive
    @wilreynolds
  • 121. Wil Reynolds
    SEER Interactive
    @wilreynolds
  • 122. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    Poll: Q&A for Link Building Victories and F...