Wil Reynolds<br />SEER Interactive<br />@wilreynolds<br />
Link Building<br />Successes<br />& <br />Failures<br />
Failures First<br />
Build Good Content<br />Get Authority Links<br />Rank Well<br />
Does this sound like solid SEO advice to you?<br />
Well it is…kinda<br />
Fallacy of Authority Links<br />
Client who has links from<br />
These are my ex’s<br />
What did we do w/ such great links in place?<br />Tweaked anchor text<br />Pressed for outbound links<br />Social promotio...
What did we get for all that hard work?<br />
FLAT rankings<br />
Large Press Mentions Failed<br />Because…<br />
#1<br />Anchor text was hard to get, when we did get it…<br />
#2<br />Authority sites archive HORRIBLY, thus burying our links, but at least we had a link…<br />
#3<br />These sites want page views so they do this…<br />
Pagination!<br />=<br />Link juice zapper<br />Link Misers!<br />=<br />No soup for you<br />No ad<br />=<br />No “linky l...
How Link Juice Gets Lost<br />
Big Publisher<br />Can I get a link please?<br />I’ll send you my media kit<br />
Just broke 1st page 2 months ago, after 8 months<br />So how did we do it?<br />
We shifted strategy BIG TIME<br />Deep dive on competitors (coming up soon)<br />
Second Failure<br />Lonely Fall<br />
Lack of <br />Pre-reciprocation<br />
Don’t wait until you need social promotion of your work to promote others work<br />
Build up your Karma Bank<br />
So someone lends you a helping hand<br />
How to help people…today<br />Search.twitter.com<br />RSS<br />+ <br />Greasemonkey script<br />
How to help people…today<br />
Or…this sneaky idea<br />
Or…this sneaky idea<br />Competitor name +<br /><ul><li>Frustrated
Down
Broken
Offline
:(
Sucks
*&$#!@&*</li></li></ul><li>How to help people…today be sneaky<br />
How to help people…today be sneaky<br />
Before you need RT’s, links, social pushes on your content…<br />Try helping others!<br />
@GarrettFrench<br />ontolo.com/link-building-book<br />AFFSUMMIT20<br />
Don’t beg for RT’s and promotion<br />Make real relationships!<br />
Now lets talk about the wins!<br />
Do you know what kind of links you need to win?<br />
Press Releases<br />Reciprocals<br />Anchor Text<br />Sitewides<br />High Authority<br />Directories<br />Guest Posts<br /...
Do you do all of them and pray something works?<br />
Success #1<br />
Analyzing the ranking factors of the top 10<br />
Majestic SEO<br />Not showing value of links, remember that!<br />
The hard way<br /><ul><li>% anchor text
Exact anchor text
Phrase anchor text
Domain age
Delicious tags
Avg Domain Auth
# of links with PR over 6</li></li></ul><li>My tool of choice<br />OPEN SITE EXPLORER (free)<br />
% Anchor text vs Brand Links<br />
Are you trending out your % of targeted anchor text <br />Vs<br />The top 10?<br />Client who is at 29% the average of the...
Un – Natural <br />Link Profile<br />Still worked…<br />
How do I know what’s un-natural?<br /><ul><li>Pull the data into excel
Run a phrase match on your targeted keyword
Calculate the % of overall links
Compare your site vs. the top 10
Compare your site vs. the top 10 (avg)
Anchor text, # of links, root domains / links etc.</li></li></ul><li>Tips on how to get your anchor text<br /><ul><li>Buil...
Build a widget
Buy a domain with the exact anchor text and move your site</li></li></ul><li>Too advanced?<br />
Start here…<br />
How are you getting beat?<br />Review metrics for the top 10<br />Get ideas, execute on them<br />Link SMART!<br />
Giving away a spreadsheet that calculates this for you<br />Link coming<br />
Success #2<br />Finding broken link magnets<br />
Google <br />“Termite Resources”<br />
There’s no better time to ask for a link than at the same time you are letting a webmaster know about broken links on thei...
Link to the tool:<br />https://addons.mozilla.org/en-US/firefox/addon/532<br />
There are a TON of these link opps out there!<br />Find an old resource with a bunch of broken links to it<br />
Rebuild the resource<br />And then go tell everyone the old resource is broken, but you’ve got a new one…<br />
Delicious is tool of choice<br />
Broken link fishing<br />Your subject +<br /><ul><li>Calculator
Lifehack
Tip
Resource
Upcoming SlideShare
Loading in...5
×

Link Building Victories and Failures

1,914

Published on

Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links.

Experience level: Intermediate
Target audience: Other
Niche/vertical: SEO

Wil Reynolds, Associate, SEER (Twitter @wilreynolds)

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,914
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
51
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Poll: Q&amp;A for Link Building Victories and F...



    Press F5 or enter presentation mode to view the poll

    In an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:

    http://www.polleverywhere.com/free_text_polls/NjQ0MDg2MjI5If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Link Building Victories and Failures

    1. 1. Wil Reynolds<br />SEER Interactive<br />@wilreynolds<br />
    2. 2. Link Building<br />Successes<br />& <br />Failures<br />
    3. 3. Failures First<br />
    4. 4. Build Good Content<br />Get Authority Links<br />Rank Well<br />
    5. 5. Does this sound like solid SEO advice to you?<br />
    6. 6. Well it is…kinda<br />
    7. 7. Fallacy of Authority Links<br />
    8. 8. Client who has links from<br />
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13. These are my ex’s<br />
    14. 14.
    15. 15. What did we do w/ such great links in place?<br />Tweaked anchor text<br />Pressed for outbound links<br />Social promotion of these pieces<br />
    16. 16. What did we get for all that hard work?<br />
    17. 17. FLAT rankings<br />
    18. 18. Large Press Mentions Failed<br />Because…<br />
    19. 19. #1<br />Anchor text was hard to get, when we did get it…<br />
    20. 20. #2<br />Authority sites archive HORRIBLY, thus burying our links, but at least we had a link…<br />
    21. 21. #3<br />These sites want page views so they do this…<br />
    22. 22. Pagination!<br />=<br />Link juice zapper<br />Link Misers!<br />=<br />No soup for you<br />No ad<br />=<br />No “linky links”<br />
    23. 23. How Link Juice Gets Lost<br />
    24. 24. Big Publisher<br />Can I get a link please?<br />I’ll send you my media kit<br />
    25. 25. Just broke 1st page 2 months ago, after 8 months<br />So how did we do it?<br />
    26. 26. We shifted strategy BIG TIME<br />Deep dive on competitors (coming up soon)<br />
    27. 27. Second Failure<br />Lonely Fall<br />
    28. 28. Lack of <br />Pre-reciprocation<br />
    29. 29. Don’t wait until you need social promotion of your work to promote others work<br />
    30. 30. Build up your Karma Bank<br />
    31. 31. So someone lends you a helping hand<br />
    32. 32. How to help people…today<br />Search.twitter.com<br />RSS<br />+ <br />Greasemonkey script<br />
    33. 33. How to help people…today<br />
    34. 34. Or…this sneaky idea<br />
    35. 35. Or…this sneaky idea<br />Competitor name +<br /><ul><li>Frustrated
    36. 36. Down
    37. 37. Broken
    38. 38. Offline
    39. 39. :(
    40. 40. Sucks
    41. 41. *&$#!@&*</li></li></ul><li>How to help people…today be sneaky<br />
    42. 42. How to help people…today be sneaky<br />
    43. 43. Before you need RT’s, links, social pushes on your content…<br />Try helping others!<br />
    44. 44. @GarrettFrench<br />ontolo.com/link-building-book<br />AFFSUMMIT20<br />
    45. 45. Don’t beg for RT’s and promotion<br />Make real relationships!<br />
    46. 46. Now lets talk about the wins!<br />
    47. 47. Do you know what kind of links you need to win?<br />
    48. 48. Press Releases<br />Reciprocals<br />Anchor Text<br />Sitewides<br />High Authority<br />Directories<br />Guest Posts<br />Homepage<br />Articles<br />Forums<br />
    49. 49. Do you do all of them and pray something works?<br />
    50. 50. Success #1<br />
    51. 51. Analyzing the ranking factors of the top 10<br />
    52. 52. Majestic SEO<br />Not showing value of links, remember that!<br />
    53. 53. The hard way<br /><ul><li>% anchor text
    54. 54. Exact anchor text
    55. 55. Phrase anchor text
    56. 56. Domain age
    57. 57. Delicious tags
    58. 58. Avg Domain Auth
    59. 59. # of links with PR over 6</li></li></ul><li>My tool of choice<br />OPEN SITE EXPLORER (free)<br />
    60. 60.
    61. 61.
    62. 62. % Anchor text vs Brand Links<br />
    63. 63. Are you trending out your % of targeted anchor text <br />Vs<br />The top 10?<br />Client who is at 29% the average of the top 10 is 2.5%<br />
    64. 64. Un – Natural <br />Link Profile<br />Still worked…<br />
    65. 65. How do I know what’s un-natural?<br /><ul><li>Pull the data into excel
    66. 66. Run a phrase match on your targeted keyword
    67. 67. Calculate the % of overall links
    68. 68. Compare your site vs. the top 10
    69. 69. Compare your site vs. the top 10 (avg)
    70. 70. Anchor text, # of links, root domains / links etc.</li></li></ul><li>Tips on how to get your anchor text<br /><ul><li>Build a microsite named w/ your target anchor text
    71. 71. Build a widget
    72. 72. Buy a domain with the exact anchor text and move your site</li></li></ul><li>Too advanced?<br />
    73. 73. Start here…<br />
    74. 74.
    75. 75. How are you getting beat?<br />Review metrics for the top 10<br />Get ideas, execute on them<br />Link SMART!<br />
    76. 76. Giving away a spreadsheet that calculates this for you<br />Link coming<br />
    77. 77. Success #2<br />Finding broken link magnets<br />
    78. 78. Google <br />“Termite Resources”<br />
    79. 79.
    80. 80. There’s no better time to ask for a link than at the same time you are letting a webmaster know about broken links on their site<br />Google for .edus only – gives even more valuable links<br />
    81. 81. Link to the tool:<br />https://addons.mozilla.org/en-US/firefox/addon/532<br />
    82. 82. There are a TON of these link opps out there!<br />Find an old resource with a bunch of broken links to it<br />
    83. 83. Rebuild the resource<br />And then go tell everyone the old resource is broken, but you’ve got a new one…<br />
    84. 84. Delicious is tool of choice<br />
    85. 85. Broken link fishing<br />Your subject +<br /><ul><li>Calculator
    86. 86. Lifehack
    87. 87. Tip
    88. 88. Resource
    89. 89. List</li></li></ul><li>
    90. 90. Run a broken link checker here<br />
    91. 91. Sloppy Competitors<br />Success #3<br />
    92. 92. Sloppy Competitors<br />Go to pg 10+ on Google results and put them into OSE<br />(these are often the people who gave up on optimization)<br />
    93. 93.
    94. 94. Sloppy Competitors<br />Use OSE (FREE)<br /><ul><li>Find 404’s
    95. 95. Look at backlinks
    96. 96. Contact webmasters
    97. 97. Remind them about your service
    98. 98. Or rebuild the resource</li></li></ul><li>Resource Lists / Directories<br />DMOZ (download)<br />Yahoo Directory<br />On topic Directories<br />
    99. 99. Resource Lists / Directories<br />After you find broken links, find all the sites linking to that site / asset.<br />Let them know they are linking to a broken resource.<br />
    100. 100. Success #4<br />
    101. 101. Find opportunity with suggest<br />Look at existing results<br />
    102. 102. Find opportunity with suggest as a way to build content<br />
    103. 103. <ul><li>#1 result - Adsense Site
    104. 104. Low value content
    105. 105. STILL received links from some decent sites
    106. 106. Re-do the asset
    107. 107. Culinary school scholarships</li></li></ul><li>Building a Link Plan<br />Action Steps<br />
    108. 108. <ul><li>Stop Building Links
    109. 109. Sign up for OSE
    110. 110. Sign up for Majestic SEO
    111. 111. Get a book on Excel
    112. 112. Aggregate your competitors top metrics
    113. 113. Create graphs / conditional formats to alert you to trends
    114. 114. Start finding industry sites that have broken links
    115. 115. Look for un-natural link building patterns</li></li></ul><li><ul><li> Review your competitors top best link magnets, can you do it one better?
    116. 116. Who’s linking to competitor 404 pages?
    117. 117. Use Google Suggest to find content opportunities
    118. 118. Install twitter / Google results
    119. 119. Subscribe to twitter feeds to find opportunities to help people
    120. 120. Subscribe to my blog / follow me on twitter </li></li></ul><li>Pickwilsbrain.com<br /> (1200 categorized SEO resources)<br />Youtube.com/wilreynolds<br />Wil Reynolds<br />SEER Interactive<br />@wilreynolds<br />
    121. 121. Wil Reynolds<br />SEER Interactive<br />@wilreynolds<br />
    122. 122. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Q&A for Link Building Victories and F...<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×