Breakfast club 2010

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Breakfast club 2010

  1. 1. New Tools for Getting Found<br />Ann Treacy<br />atreacy@treacyinfo.com<br />www.byteoftheweek.com<br />
  2. 2. The Intro<br />About me<br />About search engines<br />Keywords<br />Speed<br />Updates<br />Links<br />Assess your standing<br />http://www.mikes-marketing-tools.com/ranking-reports<br />
  3. 3. Ann Treacy<br />Live in St Paul (mostly)<br />MA in Irish List<br />MLIS<br />First job – selling Golden Gopher Programs!<br />
  4. 4. Bonus Tool: See how your site ranks now and consider measuring the impact of changes <br />http://www.mikes-marketing-tools.com/ranking-reports<br />
  5. 5. Search Engines Like:<br />Lots of repeated keywords on web page<br />Speed<br />Lots of good links to your web site<br />Regular updates<br />
  6. 6. Focus on Keywords<br />Come up with 10 keyword phrases<br />Your name<br />Product names<br />Terms people use to find someone like you<br />Location if appropriate<br />Check popularity of terms<br />http://www.keywordspy.com/<br />
  7. 7. Treacy-O’Donnell’s in Ireland<br />Shook hands with an 800 year old mummy<br />Lived without a car<br />Held an Oscar<br />Flew over a volcano<br />Kayaked with dolphins <br />Saw U2 in Croke Park<br />
  8. 8. Google Caffeine <br />Speed is a new factor<br />It’s a push to get the freshest content<br />Three-click rule is big again<br />Meta-tags are emerging again<br />http://www.websiteoptimization.com/services/analyze/<br />
  9. 9. Blandin on Broadband<br />
  10. 10. Look at the Links<br />See who links to you www.linkpopularity.com<br />See who links to the competition<br />Ask for a link *if* it make sense<br />
  11. 11. Bonus Tool: Google Alerts<br />Search for yourself on Google <br />Look at any existing profiles<br />Set up a Google Alert on your name<br />
  12. 12. Location, location, location<br />Get listed in Google, Yahoo, Bing…<br />Complete profiles<br />Get reviews is applicable<br />Consider free directories<br />See if you’re listed:<br />http://getlisted.org<br />
  13. 13. Fresh Content<br />Making even small changes will help<br />Making small changes that build your content are even better<br />Real Time Search?!<br />Same rules apply (keywords, links/followers, freshness)<br />Getting hotter!<br />
  14. 14. Ann in MN<br />
  15. 15. Social Media Blitz<br />Start to blog, tweet, FB, video and link to your site<br />Tell a story<br />Focus on listening<br />No time? Post comments on other blogs, videos, FB pages<br />Links from social media are gold<br />
  16. 16. Social Media <br />
  17. 17. Bonus Tool: QR Code + Mobile Tagging<br />Scan like a barcode<br />Embedded code causes a reaction such as visiting a web site<br />
  18. 18. Thank you!!<br />
  19. 19. Get the presentation here:http://byteoftheweek.com/<br />Thank you! <br />Ann Treacyatreacy@treacyinfo.com<br />

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