0
July 1, 2014
Online Trends
and Diversity
Anne Mims Adrian, PhD
aafromaa
slideshare.net/aafromaa
1
Presented as part of a p...
Accessing the Internet via Cell Phones
No significant difference in accessing the Internet in
women’s and men’s use of cel...
Accessing the Internet via Cell Phones
Decreases with Age
http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/
Accessing the Internet via Cell Phones by
Location
http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/
No signif...
Text Messaging & Email on Phones
❖ More use of text messaging but the pattern is similar to
accessing the Internet on phon...
African Americans and Technology Use
http://www.pewinternet.org/201
4/01/06/african-americans-and-
technology-use/
African Americans and
Social Media and Twitter
http://www.pewinternet.org/2014/01/06/african-americans-and-technology-use/
Higher Education and Higher Income Levels
❖ Internet use, broadband, smart phone ownership, and
Twitter use there is no si...
Teens and Technology
❖ 93% of teens have a computer or access to one at
home.
❖ 47% of those teens who have cell phones ha...
Social Media and News Consumption
http://www.journalism.org/2013/1
1/14/news-use-across-social-
media-platforms/5_profile-...
Ubiquitous and Pervasive Connections
❖ Real life includes online life. It’s just one life.
❖ Online social connections can...
Need to talk more about:
❖ Defined races maybe something of the past.
❖ Global influences.
❖ Native Americans and Asian’s ...
Additional Thoughts
27
38
11
16
28
5
Heard of Cooperative
Extension
Heard of University
Extension
Used Extension
General p...
References
❖ www.pewinternet.org/2013/09/16/cell-internet-use-2013/
❖ www.pewinternet.org/2014/01/06/african-americans-and...
July 1, 2014
Online Trends and
Diversity
Anne Adrian, PhD
aafromaa
slideshare.net/aafromaa
15
Online Trends and Diversity ...
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Online Trends and Diversity

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This presentation was develop for a panel discussion as part of the eXtension Diversity Community of Practice.

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  • We need to reach more people and to make a difference to more people. Another study indicates Cooperative Extension is losing around 10% of our reach each decade.
  • Transcript of "Online Trends and Diversity"

    1. 1. July 1, 2014 Online Trends and Diversity Anne Mims Adrian, PhD aafromaa slideshare.net/aafromaa 1 Presented as part of a panel for the eXtension Diversity, Equity, and Inclusion CoP.
    2. 2. Accessing the Internet via Cell Phones No significant difference in accessing the Internet in women’s and men’s use of cell phones African-Americans 72% and Hispanics 67% access the Internet more than Caucasians 56%. http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/
    3. 3. Accessing the Internet via Cell Phones Decreases with Age http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/
    4. 4. Accessing the Internet via Cell Phones by Location http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/ No significant difference between Urban and Suburban. Rural access is significantly less than Urban and Suburban
    5. 5. Text Messaging & Email on Phones ❖ More use of text messaging but the pattern is similar to accessing the Internet on phones. ❖ Email on cell phones is slightly less than accessing the Internet but the pattern is similar to accessing the Internet on phones.
    6. 6. African Americans and Technology Use http://www.pewinternet.org/201 4/01/06/african-americans-and- technology-use/
    7. 7. African Americans and Social Media and Twitter http://www.pewinternet.org/2014/01/06/african-americans-and-technology-use/
    8. 8. Higher Education and Higher Income Levels ❖ Internet use, broadband, smart phone ownership, and Twitter use there is no significant difference between African Americans and Caucasians in higher income brackets and higher education categories. ❖ In older age categories, the percentage of use of broadband and cell phone owners is less for African Americans than Caucasians. http://www.pewinternet.org/2014/01/06/african-americans-and-technology-use/
    9. 9. Teens and Technology ❖ 93% of teens have a computer or access to one at home. ❖ 47% of those teens who have cell phones have smart phones. ❖ Among older teen girls who are smart phone owners, 55% say they use the Internet mostly on their phones. ❖ In overall Internet use, 12-17 year olds who are living in lower income and lower education households are still somewhat less likely to use the Internet in any capacity. http://www.pewinternet.org/2013/03/13/teens-and-technology-2013/
    10. 10. Social Media and News Consumption http://www.journalism.org/2013/1 1/14/news-use-across-social- media-platforms/5_profile-of-the- social-media-news-consumer/
    11. 11. Ubiquitous and Pervasive Connections ❖ Real life includes online life. It’s just one life. ❖ Online social connections can provide a safe line. ❖ Online social connections can provide a diversity of thought. ❖ Online social connections can provide a gather of “like” people creating possible group-think. ❖ Internet makes visible the complex realities. ❖ Control paradigms are no longer possible. ❖ Research information is not enough—we need credibility or connections with credible members of subcultures. ❖ What we know about and how we deal with privacy will change.
    12. 12. Need to talk more about: ❖ Defined races maybe something of the past. ❖ Global influences. ❖ Native Americans and Asian’s use of social media and the Internet. ❖ Differences in religion. ❖ Differences in sub cultures. ❖ Matching Extension’s workforce to the U. S. population (not just in race, but also in political and religious beliefs).
    13. 13. Additional Thoughts 27 38 11 16 28 5 Heard of Cooperative Extension Heard of University Extension Used Extension General popluation 18-35 year olds ❖ In the U.S. more children are born to Hispanic, black, Asian American or in other minority groups than to whites ❖ Whites to be the minority by 2043. 2008 Copernicus Survey on Cooperative Extension as a Brand
    14. 14. References ❖ www.pewinternet.org/2013/09/16/cell-internet-use-2013/ ❖ www.pewinternet.org/2014/01/06/african-americans-and-technology- use/ ❖ www.pewinternet.org/2013/03/13/teens-and-technology-2013/ ❖ www.journalism.org/2013/11/14/news-use-across-social-media- platforms/5_profile-of-the-social-media-news-consumer/ ❖ danah boyd: http://www.zephoria.org/thoughts/archives/2014/04/14/la- times-oped.html ❖ Meet Generation Z http://www.slideshare.net/sparksandhoney/generation-z-final-june-17
    15. 15. July 1, 2014 Online Trends and Diversity Anne Adrian, PhD aafromaa slideshare.net/aafromaa 15 Online Trends and Diversity by Anne Adrian is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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