Online Trends and Diversity

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This presentation was develop for a panel discussion as part of the eXtension Diversity Community of Practice.

This presentation was develop for a panel discussion as part of the eXtension Diversity Community of Practice.

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  • We need to reach more people and to make a difference to more people. Another study indicates Cooperative Extension is losing around 10% of our reach each decade.

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  • 1. July 1, 2014 Online Trends and Diversity Anne Mims Adrian, PhD aafromaa slideshare.net/aafromaa 1 Presented as part of a panel for the eXtension Diversity, Equity, and Inclusion CoP.
  • 2. Accessing the Internet via Cell Phones No significant difference in accessing the Internet in women’s and men’s use of cell phones African-Americans 72% and Hispanics 67% access the Internet more than Caucasians 56%. http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/
  • 3. Accessing the Internet via Cell Phones Decreases with Age http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/
  • 4. Accessing the Internet via Cell Phones by Location http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/ No significant difference between Urban and Suburban. Rural access is significantly less than Urban and Suburban
  • 5. Text Messaging & Email on Phones ❖ More use of text messaging but the pattern is similar to accessing the Internet on phones. ❖ Email on cell phones is slightly less than accessing the Internet but the pattern is similar to accessing the Internet on phones.
  • 6. African Americans and Technology Use http://www.pewinternet.org/201 4/01/06/african-americans-and- technology-use/
  • 7. African Americans and Social Media and Twitter http://www.pewinternet.org/2014/01/06/african-americans-and-technology-use/
  • 8. Higher Education and Higher Income Levels ❖ Internet use, broadband, smart phone ownership, and Twitter use there is no significant difference between African Americans and Caucasians in higher income brackets and higher education categories. ❖ In older age categories, the percentage of use of broadband and cell phone owners is less for African Americans than Caucasians. http://www.pewinternet.org/2014/01/06/african-americans-and-technology-use/
  • 9. Teens and Technology ❖ 93% of teens have a computer or access to one at home. ❖ 47% of those teens who have cell phones have smart phones. ❖ Among older teen girls who are smart phone owners, 55% say they use the Internet mostly on their phones. ❖ In overall Internet use, 12-17 year olds who are living in lower income and lower education households are still somewhat less likely to use the Internet in any capacity. http://www.pewinternet.org/2013/03/13/teens-and-technology-2013/
  • 10. Social Media and News Consumption http://www.journalism.org/2013/1 1/14/news-use-across-social- media-platforms/5_profile-of-the- social-media-news-consumer/
  • 11. Ubiquitous and Pervasive Connections ❖ Real life includes online life. It’s just one life. ❖ Online social connections can provide a safe line. ❖ Online social connections can provide a diversity of thought. ❖ Online social connections can provide a gather of “like” people creating possible group-think. ❖ Internet makes visible the complex realities. ❖ Control paradigms are no longer possible. ❖ Research information is not enough—we need credibility or connections with credible members of subcultures. ❖ What we know about and how we deal with privacy will change.
  • 12. Need to talk more about: ❖ Defined races maybe something of the past. ❖ Global influences. ❖ Native Americans and Asian’s use of social media and the Internet. ❖ Differences in religion. ❖ Differences in sub cultures. ❖ Matching Extension’s workforce to the U. S. population (not just in race, but also in political and religious beliefs).
  • 13. Additional Thoughts 27 38 11 16 28 5 Heard of Cooperative Extension Heard of University Extension Used Extension General popluation 18-35 year olds ❖ In the U.S. more children are born to Hispanic, black, Asian American or in other minority groups than to whites ❖ Whites to be the minority by 2043. 2008 Copernicus Survey on Cooperative Extension as a Brand
  • 14. References ❖ www.pewinternet.org/2013/09/16/cell-internet-use-2013/ ❖ www.pewinternet.org/2014/01/06/african-americans-and-technology- use/ ❖ www.pewinternet.org/2013/03/13/teens-and-technology-2013/ ❖ www.journalism.org/2013/11/14/news-use-across-social-media- platforms/5_profile-of-the-social-media-news-consumer/ ❖ danah boyd: http://www.zephoria.org/thoughts/archives/2014/04/14/la- times-oped.html ❖ Meet Generation Z http://www.slideshare.net/sparksandhoney/generation-z-final-june-17
  • 15. July 1, 2014 Online Trends and Diversity Anne Adrian, PhD aafromaa slideshare.net/aafromaa 15 Online Trends and Diversity by Anne Adrian is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.