This presentation was develop for a panel discussion as part of the eXtension Diversity Community of Practice.

1. July 1, 2014
Online Trends
and Diversity
Anne Mims Adrian, PhD
aafromaa
slideshare.net/aafromaa
1
Presented as part of a panel for the
eXtension Diversity, Equity, and
Inclusion CoP.

2. Accessing the Internet via Cell Phones
No significant difference in accessing the Internet in
women’s and men’s use of cell phones
African-Americans 72% and Hispanics 67% access the
Internet more than Caucasians 56%.
http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/

3. Accessing the Internet via Cell Phones
Decreases with Age
http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/

4. Accessing the Internet via Cell Phones by
Location
http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/
No significant
difference between
Urban and Suburban.
Rural access is
significantly less than
Urban and Suburban

5. Text Messaging & Email on Phones
❖ More use of text messaging but the pattern is similar to
accessing the Internet on phones.
❖ Email on cell phones is slightly less than accessing the
Internet but the pattern is similar to accessing the
Internet on phones.

6. African Americans and Technology Use
http://www.pewinternet.org/201
4/01/06/african-americans-and-
technology-use/

7. African Americans and
Social Media and Twitter
http://www.pewinternet.org/2014/01/06/african-americans-and-technology-use/

8. Higher Education and Higher Income Levels
❖ Internet use, broadband, smart phone ownership, and
Twitter use there is no significant difference between
African Americans and Caucasians in higher income
brackets and higher education categories.
❖ In older age categories, the percentage of use of
broadband and cell phone owners is less for African
Americans than Caucasians.
http://www.pewinternet.org/2014/01/06/african-americans-and-technology-use/

9. Teens and Technology
❖ 93% of teens have a computer or access to one at
home.
❖ 47% of those teens who have cell phones have smart
phones.
❖ Among older teen girls who are smart phone owners,
55% say they use the Internet mostly on their phones.
❖ In overall Internet use, 12-17 year olds who are living in
lower income and lower education households are still
somewhat less likely to use the Internet in any capacity.
http://www.pewinternet.org/2013/03/13/teens-and-technology-2013/

10. Social Media and News Consumption
http://www.journalism.org/2013/1
1/14/news-use-across-social-
media-platforms/5_profile-of-the-
social-media-news-consumer/

11. Ubiquitous and Pervasive Connections
❖ Real life includes online life. It’s just one life.
❖ Online social connections can provide a safe line.
❖ Online social connections can provide a diversity of thought.
❖ Online social connections can provide a gather of “like” people creating possible
group-think.
❖ Internet makes visible the complex realities.
❖ Control paradigms are no longer possible.
❖ Research information is not enough—we need credibility or connections with
credible members of subcultures.
❖ What we know about and how we deal with privacy will change.

12. Need to talk more about:
❖ Defined races maybe something of the past.
❖ Global influences.
❖ Native Americans and Asian’s use of social media and
the Internet.
❖ Differences in religion.
❖ Differences in sub cultures.
❖ Matching Extension’s workforce to the U. S. population
(not just in race, but also in political and religious beliefs).

13. Additional Thoughts
27
38
11
16
28
5
Heard of Cooperative
Extension
Heard of University
Extension
Used Extension
General popluation
18-35 year olds
❖ In the U.S. more children are born to
Hispanic, black, Asian American or in
other minority groups than to whites
❖ Whites to be the minority by 2043.
2008 Copernicus Survey on
Cooperative Extension as a Brand

14. References
❖ www.pewinternet.org/2013/09/16/cell-internet-use-2013/
❖ www.pewinternet.org/2014/01/06/african-americans-and-technology-
use/
❖ www.pewinternet.org/2013/03/13/teens-and-technology-2013/
❖ www.journalism.org/2013/11/14/news-use-across-social-media-
platforms/5_profile-of-the-social-media-news-consumer/
❖ danah boyd: http://www.zephoria.org/thoughts/archives/2014/04/14/la-
times-oped.html
❖ Meet Generation Z
http://www.slideshare.net/sparksandhoney/generation-z-final-june-17

15. July 1, 2014
Online Trends and
Diversity
Anne Adrian, PhD
aafromaa
slideshare.net/aafromaa
15
Online Trends and Diversity by Anne
Adrian is licensed under a Creative
Commons Attribution-NonCommercial
4.0 International License.