Princeton Montgomery

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Princeton Montgomery

  1. 1. Kathryn Montgomery School of Communication American University
  2. 2. Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet MIT Press, 2007
  3. 9. Defining Users “ Not just adopting the Internet, but internalizing it.”
  4. 10. Uniquely tailored to key developmental needs <ul><li>Identity exploration </li></ul><ul><li>Self-expression </li></ul><ul><li>Relationship with peers </li></ul><ul><li>Autonomy </li></ul>
  5. 13. Social Networks
  6. 14. Social Network Usage <ul><li>4 in 10 youth ages 8-21 - visited a social networking site in the last week </li></ul><ul><li>Increase in 35% from previous year </li></ul><ul><li>Second most frequently mentioned online activity </li></ul><ul><li>Percentage of 10-12 year olds on social networking sites doubled from 9% in 2006 to 22% in 2007. </li></ul>
  7. 15. Identity Exploration <ul><li>“ Writing themselves into being” </li></ul>
  8. 16. Relationships <ul><li>Altering nature of friendship </li></ul><ul><li>Blurring of public & private </li></ul><ul><li>Gender differences </li></ul>
  9. 17. Parents & Family
  10. 18. Stranger Danger
  11. 20. Privacy Controls
  12. 21. Social Networks & Activism
  13. 25. Privacy and Behavioral Targeting
  14. 26. Facebook Beacon
  15. 28. Mobile Social Networks - Frengo .com
  16. 29. Mobile social networks “ Veepers” - virtual personality applications
  17. 32. Kathryn Montgomery School of Communication American University

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