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Participation for Interactive Narratives

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This is my part of the presentation given at SXSW 2011 on Interactive Narratives

This is my part of the presentation given at SXSW 2011 on Interactive Narratives


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Transcript

  • 1. Interactive NarrativesParticipation: Why, What & How Robert Pratten CEO, Transmedia Storyteller.com
  • 2. Summary• Leave a door open• Good stories work with or without interactivity• Build on what you know• Structure for enthusiasm
  • 3. Why bother with participation?• The business case – lower costs • marketing is integrated into the product (as it should) – increased sales • social recommendation & spread • empowerment of advocates – engagement is measurable• The creative case – audience interaction is thrilling and addictive
  • 4. How do I do it?• Objective: – Make it easy – Make it worthwhile and meaningful• Steps – Sketch the experience you want to create (consider artistic and commercial scenarios) – Layer your story for different levels of enthusiasm such that it works for the lazy and rewards the fan
  • 5. Make it easy
  • 6. Incentivize participation
  • 7. Layering your story
  • 8. Additional content for fans
  • 9. Content for attraction
  • 10. Layers united by story
  • 11. Examples• Lowlifes.tv – solo participation – QR codes offer additional subplot – email-based (alternative reality) game• HorrorUnlimited short story – play with friends – two-player twitter game• 3 Interactive Pigs – play in teams – multiplayer interactive storytelling
  • 12. 3 Interactive Pigs• Strong authorship (story is on rails) but…• Audience decides outcome at plot points – House of Straw, House of Sticks, House of Bricks• Pigs vs Wolf – you decide!• Do the pigs live or die?• Why bother? – Fun to create and fun to play – Facilitate social play which • strengthens relationships • raise awareness of other (paid) media – Reward fans
  • 13. 3 Interactive Pigs in Layers
  • 14. Layered engagement
  • 15. Call To Action
  • 16. Poking friendsMatchword used to trigger Conducttr - tells@BigBadWolf_2011 to send a tweet to these friends
  • 17. Summary• Leave a door open• Good stories work with or without interactivity• Build on what you know• Structure for enthusiasm• Lower costs• Increased sales
  • 18. Next steps Start writing for interactivity: www.tstoryteller.com Robert Pratten CEO TransmediaStoryteller.com @robpratten or @tstoryteller