Bima social media

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Bima social media

  1. 1. Invest In Your STORYBefore How You Tell It “Dont overact the story of your name. Overact the story of your work.” Karl Lagerfield
  2. 2. CONTENT Pull People In
  3. 3. The Content Deluge
  4. 4. Where’s Your Audience Gone?
  5. 5. Standing Out TakesTime, Energy, F ocus& Perseverance“The instrument that I never learned how toplay was my fans. You know, they are the partof the story that nobody teaches you. I justwant to do the right thing; I want to be avoice with them, among them.”Lady Gaga
  6. 6. CONTENT Pull People InBe Relevant & CompellingCONTEXT
  7. 7. Social Data Location DataCONTEXT is being redefinedSensor Data Human “API” Data
  8. 8. Data
  9. 9. CONTENT Pull People InMASS Personalisation Compelling Experience CONTEXT
  10. 10. Segments ofONE
  11. 11. PROMOTE YOUR STORY Media PROLIFERATE YOUR STORY Social TELL YOUR STORY Content HAVE A UNIQUE & COMPELLING STORY PropositionDELIVER AN EXCEPTIONAL CUSTOMER EXPERIENCE
  12. 12. INVEST (time, money, attention, focus, energy, people, knowledge)1. Understanding your audience in the new Contextualised World2. Developing a unique, compelling and relevant story3. Telling your story with impact, engagement and resonance
  13. 13. John WebbStartups Evangelist @ Rackspacejohn.webb@rackspace.co.uk@WebbJSuk.linkedin.com/in/johnwebbslideshare.net/johns_webb

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