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How to approach transmedia narratives


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Presentation given to the Bay Area Video Coalition (BAVC) Producer's Institute, San Francisco

A recording of the presentation is available here:

The title of presentation was "How to Approach Transmedia Narratives" so it's generally applicable to fiction entertainment too but has a specific slant towards social cause because of people attending the Producer's Institute

Published in: Self Improvement

How to approach transmedia narratives

  1. 1. How to Approach Transmedia Narratives BAVC, San Francisco Oct 2012 Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten
  2. 2. Conducttr brings your story to life
  3. 3. What is Transmedia Storytelling?
  4. 4. Storyworld 4
  5. 5. Your causeStoryworld Your cause 5
  6. 6. Audience at the heart
  7. 7. Transmedia’s Top 5 Best Practice Discoverability Participation Retention ignite the Core all Appetites
  8. 8. How do youexpress your premise?
  9. 9. Audience participation opportunities FEEL Companion Actor Moral dilemmas, Role-play, meaningful choices provide building blocks Outsider Observer Reflection, consideration Exploring, discovering THINK DO What will the audience do? How will they be engaged?
  10. 10. Incitement Be surprising, playful and live?Bristol,UK 2012; by splash & ripple Incit
  11. 11. Participatory Learning
  12. 12. Client’s objectives:• Teach ethics and financial responsibility• Self-guided problem solving• Collaborative working• New media comprehensionSolution:• Simulation of real-life scenario
  13. 13. Students love to role-playFictional environmental activist
  14. 14. Traces of hope
  15. 15. Starting to Write
  16. 16. Scoping the project
  17. 17. Story development
  18. 18. Example
  19. 19. Appi Citi for TransbayFest• Background – Something fun & “transmedia” for Transbay Fest – Theme of “Connectedness” and “Resilient Cities”• Premise – connectedness = happiness• Goal – Everyone to have a fun time (by connecting) – Connect people to theme of connectedness• Participation – Casual: tweet your mood - “@MCU02 #happy4” – Deeper: find node pieces – head, heart, soul and ego
  20. 20. Story & Characters• HarryHackster – protagonist• MCU02 – Harry’s computer• WingmanSF – Harry’s (comic) friend• GhostSh3ll – Hackbot (villian)StoryHarry is local hipster/coder working on a tech start-up called Appi CitiAppi Citi measures the mood of the city and responds to increase the connectednessThe heart of Appi Citi is a computer called @MCU02
  21. 21. Appi Citi Social media Opening Closing participation night night party party
  22. 22. Characters and Platforms• Tumblr – long form content (Story), discovery• Twitter - discovery #transbayfest, ease-of-use• SMS – immediacy• Flyers - discovery• Optional: Mobile app – discovery + stickiness
  23. 23. Appi Citi – initial sketchTweet me your mood! #happy1 Collect 4 node pieces fromthru #happy5 or if youre sad around SF to become a node:#sad1 thru #sad5 where 5 is the Heart, Head, Soul, Ego. Tweetstrongest feeling. #TransBayFest the codeword you find on flyers#AppiCiti at #TransBayFest
  24. 24. Appi Citi - overview
  25. 25. Appi Citi on Mobile app
  26. 26. Key points• Know your premise• Know your audience• Write for participation
  27. 27. The End Robert Pratten @robpratten USA: +1 415 287 4150 Europe: +44 207 193 4567