Wyoming staffteams

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Wyoming staffteams

  1. 1. Top 7 Strategic Plan Goals for PublicLibrariesStephen Abram, MLSTeton County Libraries Staff CircleMarch 6, 2013
  2. 2. Every Day in every way libraries arethrowing pebbles
  3. 3. Libraries core skill is not delivering information Libraries improve the quality of the questionand the user experience Libraries are about learning and building communities
  4. 4. Libraries Have Seasons
  5. 5. Librarian Magic
  6. 6. The Complex Value PropositionSmelly OrYellow SexLiquid Appeal?
  7. 7. What are the goals?• What are your goals?• What are their goals?• Is there a difference?
  8. 8. Books, eBooks Serve and ChangeMagazines Answer and DecideWebsites Engage and DiscussBuildings, Branches Link and LearnRooms Entertain and PlayDesks Tell a storyPrograms DoNouns can be warehoused Action verbs imply dynamismand ‘cut’ and impact
  9. 9. Are you locked into an old library mindset?
  10. 10. A Verb . . . an Experience, enlivened for an audience
  11. 11. A Noun . . . A foundation but not sufficient with professional animation
  12. 12. Grocery Stores
  13. 13. Cookbooks, Chefs . . .
  14. 14. Cookbooks, Chefs . . .
  15. 15. Meals
  16. 16. Remaining Relevant and Having a Positive Impact
  17. 17. Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothing gets done• Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound• Look for partnerships that add value
  18. 18. Amazon Chapters/Indigo Barnes & Noble BN BookBrowser Borders SuggesticaInside a Dog (teens) MySpace Books Books We LikeOCLCs FictionFinder All Consuming LibraryThing Next Favorite StoryCode Rating ZoneHypatia and AlexLit WhichBook.net AllReaders.com Readers Robot gnooks
  19. 19. Up Your Game• Align with Collections – every collection must be justified by programs• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person• In the Library and reaching out with partners
  20. 20. What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
  21. 21. Up Your Game• Align with Collections – But add virtual experiences• Start being Mobile• Look for partnerships that add value• Ensure the program delivery person is embedded including librarians• What are your top 20 question domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – every neighbourhood
  22. 22. The newbibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  23. 23. Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?• What courses to you offer or recommend? (TED, Khan Academy, etc.)• Play and connect
  24. 24. Up Your Game• Understand the new Common Curriculum (esp. 6-8 and 9-12)• Understand Pedagogy in the context of student experiences and educational goals• Understand human development from early years through teens• Connect across developmental stages, link to schools• Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships
  25. 25. Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
  26. 26. Up Your Game• Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, …)• Develop hybrid strategies that are consistent for digital and print and programs• Be obsessive about recommendations and advice• Integrate virtual and physical - hybridize
  27. 27. Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Review opportunity costs in soft costs
  28. 28. Being MoreOpen toComment
  29. 29. Being More Open to Criticism and Feedback
  30. 30. Being More Open toRecommendations
  31. 31. Support Aspiration
  32. 32. Be Creative and Attract
  33. 33. Being More Open to Change
  34. 34. The Library as Sandbox
  35. 35. ‘New’ Library Cultures Support Your Team
  36. 36. Being More Open Experimentation, Pilots and Innovation
  37. 37. Being More Flexible
  38. 38. Being More Open to Risk
  39. 39. Being Opento a Mosaicof Solutions
  40. 40. Being Open to Ambiguity
  41. 41. BeMoreOpento SocialTechnologiesandUnintendedConsequences
  42. 42. Being Comfortable with Speed
  43. 43. Being Open to New Ideas
  44. 44. Letting Go of Control
  45. 45. Remove the Borders Inside Libraries Be the Change We Want to See
  46. 46. Remove the Borders In the Library Community Be the Change We Want to See.
  47. 47. Remove the Borders Between Libraries and UsersBe the Change We Want to See.
  48. 48. Be Inspirational
  49. 49. Know What Makes Us Different
  50. 50. Finding Our Voice and Using It
  51. 51. Tell Your Story: Until lions learn to write their own story,the story will always be from the perspective of the hunter not the hunted.
  52. 52. Honest to G*d – Let’sEncourage Some Fun!
  53. 53. Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1

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