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Audience Engagement: Designing for Intrinsic Motivations

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This presentation looks at why transmedia storytelling is important for audience engagement and how transmedia storytellers can design for engagement by understanding human needs and intrinsic motivations

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • I agree with you Andre - it's the feeling that I belong to a community rather than necessarily wanting to connect one-to-one.
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Audience Engagement: Designing for Intrinsic Motivations

  1. 1. Audience Engagement:Designing for Intrinsic Motivations Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten
  2. 2. The Need to Engage• If we are to engage audiences – especially over an extended period of time – we have to design experiences that satisfy core human needs• Or to phrase another way, design experiences that appeal to intrinsic motivations
  3. 3. What is engagement?• Being engaged means being “in the moment” of an experience• Being “in the moment” is sometimes referred to as “being present” e.g. one’s mind is not elsewhere but focused to the exclusion of all else
  4. 4. Immersion (Rigby & Ryan) • Physical presence – player feels physically transported to game environment • Emotional presence – player feels as they might in real life to real world events • Narrative presence – player feels able to affect the storyhttp://www.amazon.com/Glued-Games-Spellbound-Directions-ebook/dp/B004NYAH66/ref=tmm_kin_title_0?ie=UTF8&qid=1352200740&sr=8-1
  5. 5. Emotion leads to immersion • Competency Intrinsic • Physical presence • Autonomy Motivational Immersion • Emotional presence • Relatedness Needs • Narrative presenceIn games, satisfying intrinsic motivational needs is important for immersion and more youdesign to create immersion so the more you’ll satisfy intrinsic motivation needs.http://www.amazon.com/Glued-Games-Spellbound-Directions-ebook/dp/B004NYAH66/ref=tmm_kin_title_0?ie=UTF8&qid=1352200740&sr=8-1
  6. 6. Self-determination Theory “People have innate psychological needs that are the basis for self-motivation” • Competency – To be in control and seek mastery • Autonomy – Free to act • Relatedness – To be connected to others Used as the basis for The Player Experience of Need Satisfaction (PENS) model which seeks to understand player experience.http://en.wikipedia.org/wiki/Self-determination_theoryhttp://www.immersyve.com/research-updates/2007/1/27/immersyves-player-experience-of-need-satisfaction-pens-model.html
  7. 7. Human needs• Significance (special, important, unique)• Certainty (comfort & control)• Variety (surprise)• Connection (love)• Growth (learning, mastery)• Contribution (giving back)
  8. 8. Fandom meets human needs Storyworld Comfort Comfort Growth Growth Learning Learning Surprise Surprise Fan Fan Community Significance Contribution
  9. 9. Use transmedia storytelling to matchintrinsic motivations http://www.itc-arts.org/uploaded/documents/Theatre%20handbook.pdf
  10. 10. Audience Experience FrameworkThis framework, developed to assess theatre experiences can be used during thedesign process because it helps relate intrinsic motivations to expected audiencesatisfaction http://www.itc-arts.org/uploaded/documents/Theatre%20handbook.pdf
  11. 11. Transmedia storytelling• Note: Our brains don’t differentiate between fictional stories and real life• Create a mix of “private” and “public” experiences – Understand which human needs these satisfy – Understand which commercial needs these satisfy• Interaction with fictional characters: – Relatedness & connection – Significance, Importance, Uniqueness• Game-based stories – Control, mastery, competence, learning
  12. 12. TV show + multi-platform• TV show – Episodic = Consistency/Habit – Time-shifted & availability on other devices = Control/Autonomy• Story – Learning, Understanding• Social media (Twitter, Facebook) – Relatedness, Connection. Maybe significance.• Missing Engagement? – Competence & Mastery Games, UGC, interaction with – Significance fictional characters – Growth – Contribution
  13. 13. Branded EntertainmentCommercial Goals http://www.slideshare. net/OgilvyWW/making -magic-using-logic- 12262018 For brands to engage, they must embrace transmedia storytelling because TS canHuman Needs satisfy intrinsic motivational needs
  14. 14. Transmedia storytelling must weave story,participation & social into single experience Long-term engagement demands: • Good story • Participation/Interaction • Social aspect – fan-to-fan and/or fan-to-character
  15. 15. The End Conducttr Pervasive Entertainment Platform Robert Pratten robert@tstoryteller.com @robpratten USA: +1 415 287 4150 Europe: +44 207 193 4567

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