Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Interactive NarrativesParticipation: Why, What & How         Robert Pratten CEO, Transmedia Storyteller.com
Summary• Leave a door open• Good stories work with or without interactivity• Build on what you know• Structure for enthusi...
Why bother with participation?• The business case  – lower costs     • marketing is integrated into the product (as it sho...
How do I do it?• Objective:  – Make it easy  – Make it worthwhile and meaningful• Steps  – Sketch the experience you want ...
Make it easy
Incentivize participation
Layering your story
Additional content for fans
Content for attraction
Layers united by story
Examples• Lowlifes.tv   – solo participation   – QR codes offer additional subplot   – email-based (alternative reality) g...
3 Interactive Pigs• Strong authorship (story is on rails) but…• Audience decides outcome at plot points   – House of Straw...
3 Interactive Pigs in Layers
Layered engagement
Call To Action
Poking friendsMatchword used to trigger Conducttr - tells@BigBadWolf_2011 to send a tweet to these friends
Summary• Leave a door open• Good stories work with or without interactivity• Build on what you know• Structure for enthusi...
Next steps      Start writing for interactivity:           www.tstoryteller.com             Robert Pratten      CEO Transm...
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
C&W Ottawa October 2009 Listing Report
Next
Download to read offline and view in fullscreen.

9

Share

Download to read offline

Participation for Interactive Narratives

Download to read offline

This is my part of the presentation given at SXSW 2011 on Interactive Narratives

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Participation for Interactive Narratives

  1. 1. Interactive NarrativesParticipation: Why, What & How Robert Pratten CEO, Transmedia Storyteller.com
  2. 2. Summary• Leave a door open• Good stories work with or without interactivity• Build on what you know• Structure for enthusiasm
  3. 3. Why bother with participation?• The business case – lower costs • marketing is integrated into the product (as it should) – increased sales • social recommendation & spread • empowerment of advocates – engagement is measurable• The creative case – audience interaction is thrilling and addictive
  4. 4. How do I do it?• Objective: – Make it easy – Make it worthwhile and meaningful• Steps – Sketch the experience you want to create (consider artistic and commercial scenarios) – Layer your story for different levels of enthusiasm such that it works for the lazy and rewards the fan
  5. 5. Make it easy
  6. 6. Incentivize participation
  7. 7. Layering your story
  8. 8. Additional content for fans
  9. 9. Content for attraction
  10. 10. Layers united by story
  11. 11. Examples• Lowlifes.tv – solo participation – QR codes offer additional subplot – email-based (alternative reality) game• HorrorUnlimited short story – play with friends – two-player twitter game• 3 Interactive Pigs – play in teams – multiplayer interactive storytelling
  12. 12. 3 Interactive Pigs• Strong authorship (story is on rails) but…• Audience decides outcome at plot points – House of Straw, House of Sticks, House of Bricks• Pigs vs Wolf – you decide!• Do the pigs live or die?• Why bother? – Fun to create and fun to play – Facilitate social play which • strengthens relationships • raise awareness of other (paid) media – Reward fans
  13. 13. 3 Interactive Pigs in Layers
  14. 14. Layered engagement
  15. 15. Call To Action
  16. 16. Poking friendsMatchword used to trigger Conducttr - tells@BigBadWolf_2011 to send a tweet to these friends
  17. 17. Summary• Leave a door open• Good stories work with or without interactivity• Build on what you know• Structure for enthusiasm• Lower costs• Increased sales
  18. 18. Next steps Start writing for interactivity: www.tstoryteller.com Robert Pratten CEO TransmediaStoryteller.com @robpratten or @tstoryteller
  • alohahawaiiiii

    Dec. 8, 2013
  • ErickMeloMaciel

    Oct. 1, 2012
  • spcrump

    Aug. 17, 2012
  • Peter_Jansen

    Jul. 21, 2012
  • AylinAhmet

    Apr. 7, 2011
  • gerolfgmf

    Apr. 4, 2011
  • steveluu

    Mar. 18, 2011
  • lernys

    Mar. 15, 2011
  • patrickdh

    Mar. 15, 2011

This is my part of the presentation given at SXSW 2011 on Interactive Narratives

Views

Total views

3,369

On Slideshare

0

From embeds

0

Number of embeds

874

Actions

Downloads

79

Shares

0

Comments

0

Likes

9

×