Participation for Interactive Narratives

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This is my part of the presentation given at SXSW 2011 on Interactive Narratives

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Participation for Interactive Narratives

  1. 1. Interactive NarrativesParticipation: Why, What & How Robert Pratten CEO, Transmedia Storyteller.com
  2. 2. Summary• Leave a door open• Good stories work with or without interactivity• Build on what you know• Structure for enthusiasm
  3. 3. Why bother with participation?• The business case – lower costs • marketing is integrated into the product (as it should) – increased sales • social recommendation & spread • empowerment of advocates – engagement is measurable• The creative case – audience interaction is thrilling and addictive
  4. 4. How do I do it?• Objective: – Make it easy – Make it worthwhile and meaningful• Steps – Sketch the experience you want to create (consider artistic and commercial scenarios) – Layer your story for different levels of enthusiasm such that it works for the lazy and rewards the fan
  5. 5. Make it easy
  6. 6. Incentivize participation
  7. 7. Layering your story
  8. 8. Additional content for fans
  9. 9. Content for attraction
  10. 10. Layers united by story
  11. 11. Examples• Lowlifes.tv – solo participation – QR codes offer additional subplot – email-based (alternative reality) game• HorrorUnlimited short story – play with friends – two-player twitter game• 3 Interactive Pigs – play in teams – multiplayer interactive storytelling
  12. 12. 3 Interactive Pigs• Strong authorship (story is on rails) but…• Audience decides outcome at plot points – House of Straw, House of Sticks, House of Bricks• Pigs vs Wolf – you decide!• Do the pigs live or die?• Why bother? – Fun to create and fun to play – Facilitate social play which • strengthens relationships • raise awareness of other (paid) media – Reward fans
  13. 13. 3 Interactive Pigs in Layers
  14. 14. Layered engagement
  15. 15. Call To Action
  16. 16. Poking friendsMatchword used to trigger Conducttr - tells@BigBadWolf_2011 to send a tweet to these friends
  17. 17. Summary• Leave a door open• Good stories work with or without interactivity• Build on what you know• Structure for enthusiasm• Lower costs• Increased sales
  18. 18. Next steps Start writing for interactivity: www.tstoryteller.com Robert Pratten CEO TransmediaStoryteller.com @robpratten or @tstoryteller

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