Build once & replay. Only pay for what you need.Location-based gamewith monthly serializedblog content?You got it!CMSAudience DatabaseBehavioral targeting
Broadcast TV show withpersonalized mobile contentand interactive characters onsocial media?You got it!
ColaLightAffordable solar LED lighting for ruralcommunities in the developing world
Interactive engagementText “play” to XXX to help Unma gether daughter to schoolFunding now at x% of targetCongratulations to Team xyzReal Fictional
AirPihttp://airpi.es/The AirPi is an automatic air quality & weather monitoring device powered by a Raspberry Pi temperature, humidity, air pressure, light levels, UV levels, carbon monoxide, nitrogen dioxideand smoke level
Conducttr frameworkAuthoring environmentLoads in any browserStory-Game EngineCloud-based, real-time networkIntelligence.APIConnect anything.Mobile, RFID, web,Facebook app
The EngineBroadcast & reply emails, Tweets, SMS,Facebook comments; Publish blogposts, videos, images, Facebookupdates and more.Events – when “stuff” should happenActions – personalization of experienceControl LayerContent LayerReal World Audience
Students/playersIndividual Group 1 Group 2 Group 3 Team 1 Team 2Everyone
Define theWorld• Story• Experience• Audience• Platforms• Goal1• ExecutionDefine theStory• Premise• Themes• Characters• Locations• Periods• Objects• Factions• HierarchiesDefine theExperiences• Goals• Gaming2• Role-playing2• Exploring2• Observing2Define theExecution• Timing• Events• Platforms• PacingWhat can we usefrom the storyworldto informparticipation?What types ofactivity will meetour goals?1 What’s the goal: Revenue, Reach, Preference, Action?2 Game player styles checked against each participation opportunity (e.g. killer,achiever, socializer, explorer)How are theaudience activitiesrealized?Who is this for andwhat are our goals?Designing the Participatory StoryworldFour creative processes that blend marketing with entertainment
Need 4 layers of documentation?Interactive Layer IF this happens THEN…Narrative Layer JOHN is very ANGRYPresentation Layer SEND a TEXT messageExperience Layer OMG! I can’t believe that!!@robpratten
JENNASubject: THATS ALL I KNOW :(I was supposed to be helping Paul that night butI had to take care of my mom. Her oxygen wasrunning low and I had to find another place tohook her up with a new can.I was going to meet him back at my place but henever made it.I waited 30mins from when he was sposed to be inand then I called his cell.I dont know why but I could just tell summin wasup. We had a psychic connection.About an hour later the police called me back andthats when I found out hed been murdered.E-MAIL. Tell me about that night ON B15 j: tell me about that nightDELAY 00h 30min. REPLY. COUNT BY WORLD
E-MAIL. o: 60% Progress ON B16 k: tell me about that nightDELAY 00h 30min. REPLY. COUNT BY WORLDLAUREN ORTEGA(DIDNT GET TO 60% EARLY)Subject: STATUS: 60% COMPLETEYoure past half way!Youre now about 60% done towards solving this mystery.Excellent work - keep it up.No AlternativesLAUREN ORTEGA(KIESHAS EMAIL KNOWN)Subject: STATUS: A HUGE LEAP FORWARD!Hey |name|Wow, offering those words of comfort to Jenna really paiddividends!You picked up some early knowledge and its put you quitea way in front. Still... I think you should question someof the other witnesses.This is excellent work - keep it up.