Integegrate, not add on!First used by Nick Pelling in 2002StackOverflow.com one of the first gamified sites 2008
Get customers to use your product more. Help them learn more about your product.Increased investment can lead to increased loyaltyIdeally making boring tasks fun and users are more engaged and concentrated, increasing productivity and quality of tasks.
People are predisposed to want to play games.Good game design is a about asking what you want the user to feel, not what game mechanics you want to use.
Define your objectives and desired outcomes.Find out what behaviors should be reinforced.Know your users.Assign value to tasks and activities and what rewards should be given.Plan for multiple iterations.
Define your objectives and desired outcomes
Find out what behaviors should be reinforced.Behavior conditioning by encouraging the desired behaviors and discouraging the undesired ones
- Differernt cultures different motivators.Bartel?
Badges, Levels, Titles, Leaderboards = extrinsic
Epic meaning & CallingDevelopment & AccomplishmentEmpowerment of Creativity & feedbackOwnership & PosessionSocial Influence & RelatednessScarcity & ImpatienceLoss & Avoidance
Left = Extrinsic / Right = Intrinsic / Creative
Application need intrinsic value, or no long term gamification results.Kindergarden kids doing drawing. Three groups. Rewards lessened intrinsic motivation.
Informed gamification (how to spread the pixie dust)
Who am I?
Bachelor in Media Studies inLondon - <3 Cyberspace
Master in Media Studies UiB - <3 Computer Games
Blogging and other sosial media
Girl Geek Dinners
Spillmakerlauget/Game Developers Guild
National Center for Game Development
MIT: Steve Russel, Martin Graetz og Wayne
Showing off the
graphics of the PDP-1
Game industry larger than the movie industry
Tablets and smart phones
Those who’ve grown up with computer games are
Forbudt i Apple App store fordi:
We view apps different than books or songs, which we do not curate. If you want to criticize a
religion, write a book. If you want to describe sex, write a book or a song, or create a medical
app. It can get complicated, but we have decided to not allow certain kinds of content in the
The perfect formula?
Thanks for your attention!
How to spread the pixie dust
Who am I?
• Ricki Sickenger
• Programming since 11 y/o
• 10 years experience as game developer on
a Massive Multiplayer Game (Darkfall
• 5 years experience as IT consultant
• Partner at Sonat Consulting AS
• Learn gamification techniques
• Show you a methodology
• Combine and level up!
What is gamification?
• Integrating game-like mechanics into
a non-game context.
Why use gamification?
• Increase user engagement
• Increase loyalty
• Increase brand awareness
• Make boring tasks less boring