YOU’VE GOT 8 SECONDS
The human brain is flooded with hundreds of messages, images and ads each day. It’s so commonplace now, that we hardly even notice it. With ease of global communication right at our fingertips (mobile), at the sound of our voice (Bluetooth), or in the blink of an eye (thank you, Google Glass), it’s so easy for a branded message—your message—to get lost in the clutter. There’s so much to absorb that we spend less and less time attending to and processing each message, and more time taking in as much quantity as we can.
With Facebook being arguably the single most important platform in social media today, how can you, as a marketer, use your fleeting 504 pixel by 504 pixel square to make a sticky, lasting impression?