Putting it onthe lineReach Out – February 2013
Some thoughts onhow digital creativitycan help fundraisersdrive donations
What did we (re)learnDo something different to get noticedPut it on-the-line to get donationsA distinct tone-of-voice real...
“Stories make theworld go around”
“The need for donations almost  always revolvearound overcoming    the monster”
Narrative Structure
SOME THOUGHTS
1    Be very clear and single minded    about the inciting incident, the    reason why you are making the    challenge.
2    Provide the relevant background    so your audience can understand    your character more. Make it    personal.
3    Think of your fundraising „event‟    as the climax and don‟t be afraid    to share the struggle as this    makes it m...
4    Further calls for help as you strive    to complete the challenge will    actually enhance the drama.
5    Some form of closure is very    important even if it‟s not a happy    one. As there is always a next    time…
A STORY IN THE    MAKING
The story begins…
GO FORTH
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi
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Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi

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  • Image slide with red title bar and RED LBi logo. Click on icon in the placeholder to find image or drag and drop image on the placeholder. Image should fill entire slide, so low resolution images are not recommended. Make sure the LBi logo is visible and alternatively use version of this slide with white LBi logo
  • Defeating the monster
  • The Cape Wrath Trail in Scotland is a non-way-marked route which covers 350km from Fort William to the Cape Wrath lighthouse on the North West tip of the Scottish mainland, is considered to be the most challenging long distance walk in the UK.
  • The Cape Wrath Trail in Scotland is a non-way-marked route which covers 350km from Fort William to the Cape Wrath lighthouse on the North West tip of the Scottish mainland, is considered to be the most challenging long distance walk in the UK.
  • This is a transparent PNG. You can place creative behind the screen.
  • Putting it on the line: using creativity to drive donation - Simon Gill, Executive Creative Director at LBi

    1. 1. Putting it onthe lineReach Out – February 2013
    2. 2. Some thoughts onhow digital creativitycan help fundraisersdrive donations
    3. 3. What did we (re)learnDo something different to get noticedPut it on-the-line to get donationsA distinct tone-of-voice really worksBeing a bit cheeky gets you pressThe press want good storiesSocial media platforms gives you a big leg up
    4. 4. “Stories make theworld go around”
    5. 5. “The need for donations almost always revolvearound overcoming the monster”
    6. 6. Narrative Structure
    7. 7. SOME THOUGHTS
    8. 8. 1 Be very clear and single minded about the inciting incident, the reason why you are making the challenge.
    9. 9. 2 Provide the relevant background so your audience can understand your character more. Make it personal.
    10. 10. 3 Think of your fundraising „event‟ as the climax and don‟t be afraid to share the struggle as this makes it more engaging.
    11. 11. 4 Further calls for help as you strive to complete the challenge will actually enhance the drama.
    12. 12. 5 Some form of closure is very important even if it‟s not a happy one. As there is always a next time…
    13. 13. A STORY IN THE MAKING
    14. 14. The story begins…
    15. 15. GO FORTH

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