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“Life is not measured by the

number of breaths we take,
but by the number of moments

that take our breath away”
• Taking the audience on an

emotional
journey beyond the movie

• A journey that goes from moment

moment in someone’s li...
Robert Pratten
CEO & Founder, Transmedia Storyteller Ltd
The film business is dead.

Long live filmmaking.
The Internet and Mobile Revolution
The audience has moved on
• Zack Braff
• Rob Thomas
• Spike Lee
24
Incit
Good

App Store

Revenue

Official
site

YouTube
Poor

piracy

Poor

Good

Spread, Attention and Credibility
DEVELOP

IMPLEMENT

MEASURE & MONITOR
44
FEEL

Gaming

Role-playing

Moral dilemmas,
meaningful choices

Role-play,
provide building blocks

Observing

Exploring

...
FEEL
Gaming
Psychophol
experience

Observing

Role Playing
Wastelander
experience

Tarot
Cards

Exploring

Web Series

THI...
Producer
(Jonathan Sothcott)

Transmedia Producer
(Robert Pratten)

Graphic Design &
Branding
(BTL Brands)

Feature Script...
www.psychophol.com
•
•
•
•

Marketing budget = $0
Production budget = $500
Total Net Kindle Revenue (2011) = $1748
Total shipments on Kindle ...
Nb: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also
included email, T...
Tipping point
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
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Transmedia Storytelling for Filmmakers (2.0)

  1. “Life is not measured by the number of breaths we take, but by the number of moments that take our breath away”
  2. • Taking the audience on an emotional journey beyond the movie • A journey that goes from moment moment in someone’s life to
  3. Robert Pratten CEO & Founder, Transmedia Storyteller Ltd
  4. The film business is dead. Long live filmmaking.
  5. The Internet and Mobile Revolution
  6. The audience has moved on
  7. • Zack Braff • Rob Thomas • Spike Lee
  8. 24
  9. Incit
  10. Good App Store Revenue Official site YouTube Poor piracy Poor Good Spread, Attention and Credibility
  11. DEVELOP IMPLEMENT MEASURE & MONITOR
  12. 44
  13. FEEL Gaming Role-playing Moral dilemmas, meaningful choices Role-play, provide building blocks Observing Exploring Reflection, consideration Exploring, discovering THINK DO What will the audience do? How will they be engaged?
  14. FEEL Gaming Psychophol experience Observing Role Playing Wastelander experience Tarot Cards Exploring Web Series THINK DO
  15. Producer (Jonathan Sothcott) Transmedia Producer (Robert Pratten) Graphic Design & Branding (BTL Brands) Feature Script (Simon Cluett) Psychophol Wastelander Tarot Cards Web Series (Cassi) (Berta) (Tara) (Robert)
  16. www.psychophol.com
  17. • • • • Marketing budget = $0 Production budget = $500 Total Net Kindle Revenue (2011) = $1748 Total shipments on Kindle Jan 1st to Dec 31st 2011 = 972 (retail price at Amazon.com $2.94) • Number of people connecting to Lauren Ortega on email = 83 = 9% of total sales • Video views of Episode 1 (Jan 1st to Dec 31st 2011) = 4727
  18. Nb: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.
  19. Tipping point
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New presentation on how filmmakers might approach transmedia storytelling and why it's important to them

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