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• Moments not platforms
• Remarkable stories
• Fiction vs reality
“Life is not measured by the
number of breaths we take,
but by the number of moments
that take our breath away”
Phase 2: ARG (Becky’s website )

Graphic Novel
clues

reward
Email invitation to attend with event details

Code found in clues

Unlocked URLs

screening

Code found in clues

instruction

URL

Live streaming

GPS of secret location

Our Video

instruction

Reward!

Phase 1: ARG sites & Puzzle

Reward!

Website (“History of Colour”)

Reward!

UG Video
uploaded

Online

Rabbit hole

Cinema screening

URL to main site

filmed

Business Cards

Bar codes (newspapers etc)
Conclusion on
same night

Phase One: Two Months
Phase Two: Two Months

Real World

Live performance
Live event

minutes

5 mins to 1 day

minutes

Flyer

minutes

lunchtime the day after

Text a character

minutes

Main Website

Registration

Graphic novel (PDF)

lunchtime the day after

Graphic novel (PDF)
Collaborative
Authoring
Environment
YOU

Content
Management
System

Metrics &
Reporting
Audience
Management

Publishing
System

Event
Monitoring

Gaming and Interactive Story Engine
invisible to audience
visible to audience
Facebook

YouTube

Twitter

SMS

Mobile
Apps

Web Apps

Devices
(e.g. RFID)

Email
AUDIENCE

SaaS
Individual

Group 1 Group 2 Group 3

Team 1

Everyone

Team 2
Experience Layer
Narrative Layer

OMG! I can’t believe that!!

JOHN is very ANGRY

Presentation Layer

SEND a TEXT message

Interactive Layer

IF this happens THEN…

@robpratten
Original price: $1.
Final price: $88.

http://significantobjects.com
We sold

for
$128.74
Investment

$3612.51
Return

$128.74 worth of thrift-store junk

$3,612.51
NFC tagging app
The AirPi is an automatic air quality & weather monitoring device powered by a Raspberry Pi 
temperature, humidity, air pressure, light levels, UV levels, carbon monoxide, nitrogen dioxide
and smoke level

http://airpi.es/
CO affects
• character’s mood
• tone of tweets & blog posts
• game difficulty?
Taking the consumer on an

emotional journey goes from
moment to moment
Transmedia Storytelling: Trends for 2014
Transmedia Storytelling: Trends for 2014

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