Potential event-goers have a wealth of options. And they are increasingly making ticket purchase decisions at the last minute. Traditional ticket sales approaches, with prices fixed over long lead times, still persist in the primary market, but are failing to give customers compelling reasons to "buy now". Tixboo's patent-pending Buzz Pricing ticket sales widget drives timely demand for ticket offers by dynamically ramping up prices according to demand — and revealing the process transparently to the end customer. Tixboo integrates with the Eventbrite ticketing platform and is available now.