apprupt Company Presentation
Under the Radar, Mountain View
1© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
N...
Rise of the smartphone: 300,000 iPhone & 100,000 Android apps
2© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com...
3
?
3© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Users struggle to find relevant and interesting apps in o...
Source: Admob, 2009: http://www.slideshare.net/guestc0de5a/admob-iphone-apps-survey-2009
62% 60%
46%
30%
19%
10%
13%
0%
10...
5© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
“Push” rather than “Pull”
apprupt is like “Adsense for apps” with Amazon-like recommendations
6© 2010 apprupt GmbH • www.apprupt.com • contact@appru...
via Android:
m.ftd.de
via iPhone:
m.menshealt
h.de
7© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Publishers...
App Store Mobile Publisher
Measuring
Filtering
apprupt User
8© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
P...
9© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
apprupt is more than an ad network
≠
USP
publishers „sell“ ap...
10© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
The difference between advertising and recommending apps:
us...
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr Jun Jul Aug Sep Oct Nov Dec Jan
11
Acceleration of publisher growth in 20...
12
2011 – apprupt is Europe‘s leading affiliate network for mobile apps
Neuhaus Partners
Company details
Founded in 2008
S...
Get in touch!Some of our Partners
13© 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com
Thanks!
Jascha Samadi
Ma...
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Apprupt Presentation

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Apprupt Presentation

  1. 1. apprupt Company Presentation Under the Radar, Mountain View 1© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com November, 2010 As seen on: Distinctions:
  2. 2. Rise of the smartphone: 300,000 iPhone & 100,000 Android apps 2© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com Apple App Store: 250,000 and counting Apple's U.S. App Store passed the quarter million milestone on Friday, two years and 49 days after it opened. (28 August 2010) Google: 80,000 apps in the Android Market At a recent product launch, Google has confirmed there are over 80,000 applications on the Android Market (9 Sep 2010) Gartner: Mobile To Outpace Desktop Web By 2013 By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units. (January 2010) 2010 Smartphone market forecast to grow by 55.4% YoY IDC now expects mobile phone vendors to ship 269.6 million converged mobile devices this year (07 Sep 2010)
  3. 3. 3 ? 3© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com Users struggle to find relevant and interesting apps in overcrowded marketplaces “There’s no way Apple could prominently present these applications to users without overwhelming them…nobody is going to find your app on their own.” Jason Kinkaid, Techcrunch.com, April 2009
  4. 4. Source: Admob, 2009: http://www.slideshare.net/guestc0de5a/admob-iphone-apps-survey-2009 62% 60% 46% 30% 19% 10% 13% 0% 10% 20% 30% 40% 50% 60% 70% Searching for a specific type of app Browsing through top app store rankings Word of mouth (recommendations from friends or colleagues) See ads while using other apps Press/news articles or blogs A brand I know introduces an app and reaches out to me Other 4© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com Users have to seek out apps, apps don’t come to the user How do you discover the apps you decide to download? (check all that apply)
  5. 5. 5© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com “Push” rather than “Pull”
  6. 6. apprupt is like “Adsense for apps” with Amazon-like recommendations 6© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com via iPhone: m.menshealt h.de via iPhone: mobil.ftd.de
  7. 7. via Android: m.ftd.de via iPhone: m.menshealt h.de 7© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com Publishers are enabled to open up their own app stores via iPad: RTL App (Q4) via iPhone: m.mtv.de via iPhone: m.nick.de
  8. 8. App Store Mobile Publisher Measuring Filtering apprupt User 8© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com Publisher Aggregation, filtering and distribution of relevant apps at P-O-I Relevant UserAdvertiser business model: CPC / CPI
  9. 9. 9© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com apprupt is more than an ad network ≠ USP publishers „sell“ apps rather than just advertise them contextual „in-content“ recommendation ads complementary to traditional display banner ads editorial endorsement ✓ ✓ ✓ ✓
  10. 10. 10© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com The difference between advertising and recommending apps: users love it! “...They even provide recommendations for new apps, which is great.” iTunes Customer Review, FTD.de iPhone Application
  11. 11. 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr Jun Jul Aug Sep Oct Nov Dec Jan 11 Acceleration of publisher growth in 2010 11© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com apprupt partners with 14 out of Germany‘s Top 20 mobile websites / apps* No. of Premium Publishers (Germany) *according to AGOF research (comscore equivalent)
  12. 12. 12 2011 – apprupt is Europe‘s leading affiliate network for mobile apps Neuhaus Partners Company details Founded in 2008 Series A in early 2010 Offices in London (UK) and Hamburg (Germany) Covered Markets 2010: UK, Germany, Switzerland, Austria © 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com 201 1 201 1 201 1 T-Venture What we look for US Partners: Series B Investment: Strategic US investment (pot. in 2011)
  13. 13. Get in touch!Some of our Partners 13© 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com Thanks! Jascha Samadi Managing Director & Founder js@apprupt.com Tel +49 (0)151 22635360 apprupt Große Reichenstraße 27 20457 Hamburg Germany 70 Newcomen Street SE1 1YT London United Kingdom

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