AR advertising can take advertising to the next level if it's understood and used properly.

2. AR gives brands the opportunity to unexpectedly integrate the
digital world with the real world, which appeals to younger
tech-lovers who are usually skeptical of
traditional advertising methods. But AR doesn't only appeal to
the millennial generation.

3. AR allows smartphone users to point their phones' cameras at
certain objects -- be it a print advertisement or even a coffee
cup -- that trigger a 3D video.

4.  Marker based AR
 Markerless AR
 Layar, Goggles

5. This type of AR uses a camera and a visual marker baked into
the content that a marketer wants to present. The viewer holds
up the content to the camera to see the AR in action.

6. This type of AR uses a graphic instead of marker. As a result, AR
implementation and use is easier: marketers can use existing
graphics to present their AR ads and consumers can view them
easily. Eg: Pokemon Go, IKEA

7. Smartphone AR apps like Goggles, free for Android phones,
and Layar, free for Android and Apple devices, allow users to
point their smartphones in any direction, look through the
camera viewers, and reveal information about what they see.

8.  Augmented Reality (AR) has seen a huge growth over the past
few years and is increasingly adopted by advertisers to create
engaging experiential campaigns.
 Consumers are more and more open to augmenting their
world with useful content, information and offers, while
establishing deep emotional connections with brands. In fact,
the number of mobile AR users is predicted to reach 200
million by next year (2018), which means we will surely be
seeing much more advertising experiences powered by AR.

9. ThankYou