Hello this is Raul Castanon, I am a Senior Analyst covering mobile apps and cloud for Yankee Group, now part of the 451 Group. I am happy to be here, and share with you key trends in the mobile industry and enterprise mobility.
This is the agenda of what I’d like to share with you today: I will talk about what we call the new mobility era Share with you some key data points from the global mobile market Present our insight on what this means for your company And finally, some guidelines on what can be your next steps
Let’s start with defining what we mean by the new mobility era. This refers to the way the increasing adoption of mobile devices, cloud services and SaaS applications, how these are changing the world we live in, and the impact they will have in the way we live and work. At Yankee Group, we believe this transformation has already started and is putting pressure on companies in the way they build and manage APIs. This pressure is not the same across all industries; some are feeling these changes at a faster rate.
Let me share with you some numbers from the latest Yankee Group Mobile Broadband Forecast, the Mobile and Connected Devices Forecast, and the Mobile Applications and Cloud Forecast. YG projects that by 2018, 1 out of 7 new devices sold will be a smartphone; and that almost 4 out of 10 smartphone users will be active mobile apps users. By active users, we mean "Mobile users who use downloaded consumer mobile applications at least once a month. Mobile applications are all downloadable software applications sold through application stores and used by consumers on mobile."
Let’s see where we are today: We expect that this year, more than half of all mobile devices sold will be a smartphone. And almost one out of four smartphone users are active users of mobile applications. How will this look five years from now?
We expect that by 2018, 7 out 10 new devices that are sold, will be a smartphone; and almost four out of ten smartphone users will be active users of mobile applications.
Some markets, of course, are more advanced, so let’s take a closer look at two of them.
This is how the U.S. mobile market looks today: More than half of all new devices that are sold are smartphones, and almost one of out four smartphone users, are active users of mobile applications. This year for the first time, Americans used smartphone and tablet apps more than PCs to access the Internet .
Compare this to Australia, which is actually more advanced when it comes to smartphone penetration. In Australia, 8 out of 10 new devices sold are smartphones, and more than half of all smartphone users are active users of mobile applications.
Enterprise data has value only if it is more connected. Data locked in siloed enterprise applications and rigid SOA-based transactions is hampering enterprise agility. Increasingly, the connectedness between different data sets is where the value is. More flexible and scalable ways of building, deploying and managing APIs to deliver richer and more connected experiences will also help bring down organizational siloes that have been compounded by siloed enterprise applications. Product managers, developers, security and risk professionals all have a common stake in API evolution. Universities are a good example: The IT challenge: They deal with different constituents, including teachers, administrative employees, and a student body that changes every year. They have a large number of backend system applications, with different degrees of confidentiality. How do you open up these systems to the different constituents? BOYD programs, with many workers bringing more than one device, is tripling the size of the corporate mobile burden
Define your core assets: data, content, application logic, functionality. Identify non-core activities that distract you from your core business.