Jascha samadi apprupt

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Presentation from M-Publishing conference, 1 June 2010, London www.camerjam.com/events/m-publishing

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Jascha samadi apprupt

  1. 1. Whitelabel App Shops The Power of Recommending Relevant Apps to Users London, June 1st 2010 Distinctions: As seen on: © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
  2. 2. Users struggle to discover relevant applications in a flooded marketplace. ? “There’s no way Apple could prominently present these 36,000 applications to users without overwhelming them…nobody is going to find your app on their own.” Jason Kinkaid, Techcrunch.com, April 2009 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 2
  3. 3. Mobile destinations struggle to make money from growing mobile traffic. ? iPhone users spend 80 minutes per day using apps admob App Usage Survey, February 2010 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 3
  4. 4. Customized publisher app shops: users find right apps at the right spot. visit with visit with visit with your iPhone your iPhone your iPhone T-Online menshealth. FT Germany App de App © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 4
  5. 5. With „in-app“ app shops app vendors can offer relevant apps to users. © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 5
  6. 6. Users find relevant apps at the P-O-I and are led to the App Store. visit with your iPhone via m.ftd.de © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 6
  7. 7. Contvertising™ is AdSense for apps with Amazon recommendations. visit with your iPhone via m.ftd.de 1. Point-of-Interest 1. Sports-related topic (e.g. Soccer) 2. 2. Recommendation Relevant application (e.g. World Cup 2010) © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 7
  8. 8. apprupt Contvertising™ allows publishers to embed apps into their content. landingpage embedded into the portal © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 8
  9. 9. The difference between advertising and recommending apps: users love it! “I also compared it with Stern and n-tv and I have to admit that I am really excited about the FT Germany iPhone app...They even provide recommendations for new apps, which is great.” iTunes Customer Review, FTD.de iPhone Application, January 2010 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 9

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