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Mark Organ Leveraging Disruptive Fundraising Technology

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Mark Organ Leveraging Disruptive Fundraising Technology

  1. 1. LeveragingDisruptiveFundraisingTechnologyMark Organ, CEO of@markorgan; Tweet #disruptive$
  2. 2. About InfluitiveInfluitive helps B2Bmarketers recruit,mobilize andrecognize an army ofadvocates that outselltheir best sales reps.Who we are:Founded in 2010 vvHQ in Toronto, San FranciscoPrivate, VC backed, >$11Mraised
  3. 3. I Have Raised Money In Many Forms OVER 100 Shareholders OVER $40M vv Raised OVER 12 Rounds
  4. 4. #1 Critical Ingredient for Startup Successà Founders and Investors CONVICTION
  5. 5. How to get Conviction? HARD WORK v DEEP KNOWLEDGE
  6. 6. NO SHORTCUTS
  7. 7. Bootstrappin’ CUSTOMERS FUND YOU
  8. 8. How to Bootstrap Your Business1 CONVICTION 2 MICRONICHE 3 SERVICIZE 4 HIGH PRICES 5 SYSTEMATIC SCALE
  9. 9. Raising Money – Some tips1 CONVICTION2 BEAUTIFUL STORY3 A. B. P. (ALWAYS BE PITCHING)4 GET FEEDBACK & CONNECTIONS5 FIRM, BUT COACHABLE
  10. 10. Raising Money: ConvertiblesGREAT FOR EARLY ROUNDSAssume Cap & DiscountRolling Closes Many Investors DislikeVariable Terms Options UnpricedLow Cost More Dilutive (if progress is SLOW)Less Dilutive(if progress is FAST)
  11. 11. Raising Money: VC / Series A/B Long Lead Time Herd-like Behaviour Loss of Control Overhead to Manage $ $ $, $ $ $ ,$ $ $ Intros & recruiting help
  12. 12. Disruptive Trends in Fundraising:The Great BlurringSTAGE: A and SEED GEOGRAPHY: SF/SV, Northeast, R.O.W ACTORS: ANGEL, SUPERANGEL & VC
  13. 13. AngelList: Disruptive Fundraising Machine
  14. 14. AngelList: Disruptive Fundraising Machine
  15. 15. AngelList: Disruptive Fundraising Machine
  16. 16. Crushing it On AngelListIT’S ‘LAUNCHY’: All systems go! NEED A POSSE: Advisors, early investors, and recommenders STYLE COUNTS: Design, pizzazz
  17. 17. Putting It All TogetherHow to Raise Money in 2013 Founders $25K-$100K
  18. 18. Putting It All TogetherHow to Raise Money in 2013 Start talking to microVC and quality angels Friends, Family, FoolsF $250K-$500K Convertible
  19. 19. Putting It All TogetherHow to Raise Money in 2013 Seed Preferred ~$2M FFF Seed ConvertF ~$250K-$1M
  20. 20. Putting It All TogetherHow to Raise Money in 2013 Seed Preferred Series A/B ~$2M $4M - $10M FFF Seed ConvertF ~$250K-$1M
  21. 21. Thanks For Your Attention! QUESTIONS? @markorgan #disruptive$

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