App Affiliate Marketing by Apprupt

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Slides from the presentation on "App Affiliate Marketing" by Jascha Samadi, Managing Director and Co-Founder of apprupt.

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  • INTMARK Affiliate Marketing App is a similar app that allows users to make money directly from affiliate markets, publish links on ad networks, and share with their friends on Facebook, Twitter and email lists.
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  • Thank you for an amazing presentation! It was great:)

    Canon G11 Review - http://www.canong11review.org Canon MX860 - http://www.canonmx860.org Lexmark X4650 - http://www.lexmarkx4650.com

    Cheers, John
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App Affiliate Marketing by Apprupt

  1. 1. App Affiliate Marketing From Users‘, Mobile Publishers‘ and Developers‘ Perspectives Barcelona, June 17th 2010 Distinctions: As seen on: © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
  2. 2. The Users‘ Perspective The Challenge of App Discovery © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
  3. 3. Users struggle to discover relevant applications in a flooded marketplace. ? “There’s no way Apple could prominently present these 36,000 applications to users without overwhelming them…nobody is going to find your app on their own.” Jason Kinkaid, Techcrunch.com, April 2009 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 3
  4. 4. The most common ways to discover apps are search and browsing. How do you discover the apps you decide to download? (check all that apply) 70% 60% 50% 40% 30% 62%  60%  46%  20% 30%  10% 19%  13%  10%  0% Searching for a Browsing through Word of mouth See ads while using Press/news articles A brand I know Other specific type of app top app store (recommendations other apps or blogs introduces an app rankings from friends or and reaches out to colleagues) me Source: Admob, 2009: http://www.slideshare.net/guestc0de5a/admob-iphone-apps-survey-2009 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 4
  5. 5. For mobile users app discovery should take place at mobile points-of-interest. App Market Mediator Mobile Web / P-O-I Aggregation Segmentation Recommendation Finance ? Filter Lifestyle App Developer User Games Sports Structure News Social Network © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 5
  6. 6. The Publishers‘ Perspective Monetizing Mobile Traffic – Increasing Customer Loyalty © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
  7. 7. Mobile destinations struggle to make money from growing mobile traffic. ? iPhone users spend 80 minutes per day using apps admob App Usage Survey, February 2010 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 7
  8. 8. Apart from mobile display ads, publishers have few means to make money. ? © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 8
  9. 9. Publishers can now open up their own app shop and start selling apps. visit with visit with visit with your iPhone your iPhone your iPhone T-Online menshealth. FT Germany App de App © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 9
  10. 10. Users discover relevant apps at the P-O-I and are directed to the App Store. visit with your iPhone via m.ftd.de © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 10
  11. 11. Contextual app recommendations push apps to mobile users‘ attention. ! ! ! ! © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 11
  12. 12. ADVERTISING a mobile application is not SELLING an application. ≠ © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 12
  13. 13. The difference between advertising and selling apps: customer loyalty. “I also compared it with Stern and n-tv and I have to admit that I am really excited about the FT Germany iPhone app...They even provide recommendations for new apps, which is great.” iTunes Customer Review, FTD.de iPhone Application, January 2010 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 13
  14. 14. The Developers‘ Perspective Increasing ROI and Downloads © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com
  15. 15. Visibility and accessibility will be major challenges for app vendors. Major challenges in the market from a developer‘s perspective How to get seen with my app... ...without burning cash! “There’s no way Apple could prominently present these 36,000 applications to users without overwhelming them…nobody is going to find your app on their own.” Jason Kinkaid, Techcrunch.com, April 2009 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 15
  16. 16. (App) affiliate marketing is all about performance: spend less than you earn. © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 16
  17. 17. Does your customer lifetime value look like this? EUR 0.79 App = EUR 0.55 / Download © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 17
  18. 18. As a developer you need to aquire users efficiently without burning cash... ...but first get your product right! © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 18
  19. 19. Developers generally have two ways to get their apps listed with apprupt. A. Affiliate Programme Based on relevance and preferences of publisher‘s users CPI based B. Premium Campaign Highlighted and promoted in publisher‘s top / recommended category CPC based © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 19
  20. 20. apprupt Analytics provides developers with extensive marketing know-how. “All of my traffic goes straight to the App Store and I have no idea what drives it or how to influence it.” iPhone developer, appstorehq.com apprupt Performance Analytics Developers are enabled to:   manage and track performance of marketing campaigns   analyze success and outcome for each app and each channel © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 20

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